Welcome!

Microservices Journal Authors: Liz McMillan, Elizabeth White, Roger Strukhoff, Carmen Gonzalez, Pat Romanski

Related Topics: Microservices Journal

Microservices Journal: Article

SOA and Services

Innovation in business is vital to success

When I was a kid, which seems like just yesterday (and no comments from the peanut gallery), I loved playing with LEGO, making imaginary ray guns, space ships, and other things that amuse the average boy. LEGO's popularity and longevity have to be due in no small part to the ability to assemble a new creation from basic components.

Mashups are the IT version of LEGO (or at least the creations we used to make with all the little blocks). They are part of the breakthrough we've been waiting for in the user interface space for quite some time. Our interfaces had become boring, and just like the silos of application functionality that we are trying to dismantle using SOA, our interfaces have been isolated areas on our screen. They overlap, they cover one another, but they never intersect, no matter how much we'd like them to.

Recently it became apparent to me how much mashups are a part of our future, and, more important, how we can come to rely on them without even realizing it. I've been using some real estate sites and have gotten used to mapping and overlays and the ability to resize the maps. Nothing remarkable, really, but I also received an e-mail from a vendor that included a link to a map for the location. When I went to the site, I was disappointed - the map was simply a static image, rather than one I could adjust so I could see routes and other points of interest. I even muttered "How Web 1.0" under my breath. Clearly, I've become spoiled by the capabilities and possibilities that Web 2.0 and SOA offer.

Harvesting these capabilities is the true task of the IT organization, especially the CTO. Keeping the servers up and running the existing applications is definitely a vital part of the IT mission, but it's table stakes - it gets you into the game, or keeps you in it, but you don't win the game with excellence around data centers. You win by adopting new technologies and visioning the future of your business with them in your mix.

Innovation in business is vital to success - whether it is the initial success of a startup or the continued market dominance of a business leader. Technology plays a large role in many market-leading strategies for continued success. Seldom, however, is the differentiator purely or even mainly a technology - it's the business innovation that allows for differentiation that determines who succeeds. In a sense, that "IT Doesn't Matter" article was right - it's not about technology capabilities. But it is about technology application.

The real estate sites that I've been using are a good example. There's a common source of data - the multiple listing service - that is pretty much the table stakes of the game. Without it, you can't locate properties that are for sale. But that basic capability doesn't allow for any differentiation. Now add in the concept of a mashup using a map and you start to see how sites differentiate themselves. Some allow for mapping of properties onto the map, with brief pop-up descriptions of each property within the area. I found these to be particularly useful, because sometimes you want to see what's for sale in a neighborhood, to gauge the worth of a particular listing, or to explore just how volatile a neighborhood's ownership may be.

None of the sites were perfect, which is probably due to the nature of real estate purchases - very few transactions will occur online, so business differentiation in listings will probably never be the area where agencies concentrate permanently. Still, while they have an advantage, I'd be more tempted to go with a broker who had the better site - all things being equal, I tend to favor those who have their IT act together; it speaks to efficiency.

Knowing that a business advantage may dissolve at any time is also a key factor in innovation. You can't rest. You have to have a culture of innovation, of continually striving to be best. Whether that's with technology, business process, customer service, or just plain building a better castle out of LEGO, it's what sets the leaders apart from the rest of the herd.

More Stories By Sean Rhody

Sean Rhody is the founding-editor (1999) and editor-in-chief of SOA World Magazine. He is a respected industry expert on SOA and Web Services and a consultant with a leading consulting services company. Most recently, Sean served as the tech chair of SOA World Conference & Expo 2007 East.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
It was just two years ago, in March of 2013, that the PaaS company dotCloud decided to open-source its container technology under the name "Docker." Docker quickly became a hit, with Docker Meetups spawning weekly worldwide and downloads occurring at record-breaking rates. The dotCloud team quickly changed direction, renamed the company "Docker," and brought in new CEO Ben Golub in July 2013 to lead the new business model. At the time, Docker was about a twenty-person company. Fast-forward to to...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
2015 is the 10th birthday of Ruby on Rails (or simply called Rails), the popular open source web application framework that uses the Ruby programming language. Ever since Rails burst on the scene a decade ago it has continued to scale up as an elegant way to build dynamic websites quickly and efficiently. Rails has garnered a strong following, especially among tech startups. In fact, some of the best known firms out there are using the framework to build their sites. Examples of elegant sites bu...
We’re living in exciting but demanding technological times. Big Data, Internet of Things, Apple Watch, ubiquitous computing, smart machines, robotics, and home automation . . . things that were the talk of science fiction only a few short years ago are on every CIOs wish list today. But to the point, the revolution in technology has led to major shifts in how organizations today ideate, plan, develop, and deploy software solutions. It used to be that software release cycles would take upwards of...
We just finished the first O’Reilly Software Architecture Conference and the overwhelming most popular topic was microservices. Why all the hype about an architectural style? Microservices are the first post-DevOps revolution architecture. The DevOps revolution highlighted how much inadvertent friction an outdated operations mindset can cause, starting the move towards automating away manual tasks.
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
“Oh, dev is dev and ops is ops, and never the twain shall meet.” With apoloies to Rudyard Kipling and all of his fans, this describes the early state of the two sides of DevOps. Yet the DevOps approach is demanded by cloud computing, as the speed, flexibility, and scalability in today's so-called “Third Platform” must not be hindered by the traditional limitations of software development and deployment. A recent report by Gartner, for example, says that 25% of Global 2000 companies will b...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carr...