Click here to close now.

Welcome!

Microservices Journal Authors: Roger Strukhoff, Liz McMillan, Pat Romanski, Elizabeth White, Kevin Jackson

Related Topics: Cloud Expo, Java, Microservices Journal, .NET, Virtualization

Cloud Expo: Article

Cloud Computing: Knowledge Leads to a Change in Thinking

An exclusive Q&A with Chetan Patwardhan, CEO of Stratogent

"The basic premise for any central computing system optimized for mass consumption is the 80/20 rule. It can be built only to serve 80% of the needs in an economized and optimized fashion," noted Chetan Patwardhan, CEO of Stratogent, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "Having said that," Patwardhan continued, "the so-called cloud economics work only for a certain type of system and is outright prohibitively expensive for most enterprise setups where a typical three-year timeframe cost view is more dependent on human labor than on the infrastructure."

Cloud Computing Journal: Just having the enterprise data is good. Extracting meaningful information out of this data is priceless. Agree or disagree?

Chetan Patwardhan: Agree 100%. Let's look at the value creation process: data is nothing but innumerable floating points of reference. The gathering of data is the very first step. Creating useful information out of data is truly a daunting task because it's not based on the complexity of data, but the simplicity of information that leads to the creation of knowledge. For the CEO of a large company, a dozen key information sets presented in up/down or chart format can create knowledge of how the company is performing. Knowledge leads to a change in thinking, sometimes creating paradigm shifts in how companies approach challenges. Changes in thinking bring about decision making and changes in the behavior of the organization. This chain reaction finally leads to success.

One key here lies in the ability of the information system to let consumers of data effortlessly traverse from data sets to concise, simple information and vice versa. For example, if a simple graph shows the market share of a product worldwide, that's great information. Then, there should be the ability to click on that graph and keep drilling down to continents, regions, countries, states, cities, and finally stores. In other words, neither the data by itself nor the one way extraction of information can be answers in themselves without this ability to traverse back and forth, pivot, report, represent, and share with the ease of point and click.

Finally, let's revise the chain reaction: collection of good data leads to meaningful information. Information leads to knowledge, which in turn leads to changes in behavior and critical decision making. Not just the success, but the survival of enterprises more ever than before will be dictated by their ability to collect and covert data into precisely timed good decision making!

Cloud Computing Journal: Forrester's James Staten: "Not everything will move to the cloud as there are many business processes, data sets and workflows that require specific hardware or proprietary solutions that can't take advantage of cloud economics. For this reason we'll likely still have mainframes 20 years from now." Agree or disagree?

Patwardhan: Well, define mainframe and cloud. I thought they were synonymous :). Before the concept of cloud, the mainframe was the cloud. Back in the day, we connected to that cloud via the so-called dumb terminals. For those old enough to have used IBM PROFS messaging, it was the first instant email and instant messenger system in one. And it worked really well! Well, the limitation of the cloud and mainframe then is the same.

The basic premise for any central computing system optimized for mass consumption is the 80/20 rule. It can be built only to serve 80% of the needs in an economized and optimized fashion. Having said that, the so-called cloud economics work only for a certain type of system and is outright prohibitively expensive for most enterprise setups where a typical three-year timeframe cost view is more dependent on human labor than on the infrastructure.

Now, to the point, can cloud replace, say, 99% of all conventional computing. Certainly not any time in the near future. There are several reasons for this. First, let's admit that most applications were never designed and, as a matter of fact, can't be designed from scratch to run on the cloud. Why? Because fundamentally, there is no standardized, here-to-stay cloud infrastructure that enterprise applications can be written to. Second, as someone who has installed and managed systems for enterprises from startups to Fortune 500 companies, I can tell you that no two sets of information systems look alike, let alone 80% of them. Third, many enterprises need a level of security, customization, and back-end connections (XML, EDI, VPN) that can't be in the cloud without the cloud looking the same as the conventional system. Fourth, there is little transparency and answerability in the cloud when it comes to the ability to audit and maintain compliance levels. And last but not least, if the cloud finally maintains almost the same burden (minus keeping up the physical servers) on human engineers, where are the economies to be had?

From my perspective, consolidation of human resource talent pools, combined with the ability of leveraging the most economical cloud options (IAAS, PAAS and SAAS) as well as the conventional datacenter setups - essentially a super-hybrid approach - will be the way to go.

Cloud Computing Journal: The price of cloud computing will go up - so will the demand. Agree or disagree or....?

Patwardhan: I don't understand why the price of cloud computing will go up. I expect it to remain flat over the next few years. While the efficiencies in hardware will reduce the price and/or increase the processing capabilities, the overhead of maintaining availability and pressure to provide human interface will also increase. As a result, the prices will probably remain flat. As for the demand, it will increase, but one must first factor in the overall demand for computing, which is constantly on the rise. Since the cloud is one way to satiate that demand, cloud subscriptions will rise too. Of the three types of cloud, to me PaaS and SaaS should generate more demand than the pure IaaS, because they both address the problem of cost of human labor. As long as the PaaS and SaaS providers get it right in terms of addressing user needs, demand for those services should rise.

Cloud Computing Journal: Rackspace is reporting an 80% growth from cloud computing, Amazon continues to innovate and make great strides, and Microsoft, Dell and other big players are positioning themselves as big leaders. Are you expecting in the next 18 months to see the bottom fall out and scores of cloud providers failing or getting gobbled up by bigger players? Or what?

Patwardhan: The news of Rackspace reporting 80% growth in cloud computing needs a special lens for viewing! Rackspace's model from day one has been to lease hosted servers, networking gear, and storage. With their cloud solution, they are, hmmm, leasing hosted servers, networking gear and storage! Essentially, the only change in their offering (pre-cloud and cloud) is flexibility and elasticity. It's important to take into account the trajectory of their overall demand, then contrast that against how much of that demand was served by their conventional model versus their cloud model. The cloud model for Rackspace customers is nothing but a little cheaper way to get started.

As for the small and large companies setting up infrastructure farms, adding their differentiated layers of service, it's a phenomenon not unique to the cloud. It happens every time a new bandwagon arrives. For now, it seems that a variety of local, regional and national players are thriving. Again, this is a common phenomenon in any cycle.

What does the landscape look like five years from now? There are three big factors unique to cloud providers. First, it takes real infrastructure (datacenter, equipment) to create a cloud service. Second, infrastructure ages and becomes obsolete quickly in this industry. Third, smaller companies once past the first or second installation will struggle because either they will stagnate and die from attrition (easy in cloud) or from cash flow challenges if they find a way to grow.

Wait a minute, is that familiar to you? It's after all not that unique is it? All infra companies, from telecom to trucking, suffer the same fate. Ergo, some will die and for some customers their cloud will disappear with little notice. Yet some others will find bigger fish that will gobble them up at low prices. It's unlikely for an IaaS cloud provider to be bought by a big player for a handsome price unless they have great momentum, brand, and profitability. I don't expect dramatic events in the next 18 months, but do expect the law of the jungle to prevail over the next five years.

Cloud Computing Journal: Please name one thing that - despite what we all may have heard or read - you are certain is not going to happen in the future, with Cloud and BigData? ;-)

Patwardhan: I find this question amusing because it tempts me to put things in here like a telco or a bank will never use the cloud to provide their core telecom or banking service. I would have preferred to answer a question that mentioned a few things that are possible candidates for the cloud, but in my opinion will not happen. Let me leave this thought behind - if there are things that you think will never happen in the cloud, think again. It is a matter of time before the evolution of secure virtualized and orchestrated platforms, ingenuity of service providers, and the lack of qualified human engineers will move things to the cloud in a manner we are not willing to think about today.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
I woke up this morning to the devastating news about the earthquake in Nepal. Sitting here in California that destruction is literally on the other side of the world but my mind immediately went to thinking about my good friend Jeremy Geelan. See Jeremy and his family have been living in Kathmandu for a while now. His wife, in fact, is the Danish Ambassador to Nepal!
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Microsoft is releasing in the near future Azure Service Fabric as a preview beta. Azure Service Fabric is built to run microservices - a complex application consisting of smaller, interlocked components that enables updating components without disrupting service. Microsoft has used this over the past few years internally for many of its own applications and the new release is for general use, a new product. OSIsoft is an early adopter of this system and run with it to expand into the explo...
ProfitBricks, the provider of painless cloud infrastructure IaaS, today released its SDK for Ruby, written against the company's new RESTful API. The new SDK joins ProfitBricks' previously announced support for the popular multi-cloud open-source Fog project. This new Ruby SDK, which exposes advanced functionality to take advantage of ProfitBricks' simplicity and productivity, aligns with ProfitBricks' mission to provide a painless way to automate infrastructure in the cloud. Ruby is a genera...
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
79% of new products miss their launch date. That was the conclusion of a CGT/Sopheon Survey in which the impact of such market misses were also explored. What it didn't dig into was the reason why so many products and projects miss their launch date. When we start digging into the details with respect to applications, we can find at least one causal factor in the delivery process, specifically that portion which focuses on the actual move into production, from which consumers (internal and...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
This is my first blog post at AppDynamics, and I have to say that it’s great to be aboard. It’s been a hectic first couple of weeks, but the energy, enthusiasm and friendliness of everyone I have met has made me very excited about 2015! AppDynamics has a market leading APM and analytics platform but it also takes great people to make a great company – and AppDynamics has a wealth of talent! So to start my blogging life at AppDynamics I want to focus on something that is a red-hot buzzword in IT...
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
ProfitBricks, the provider of painless cloud infrastructure IaaS, announced the launch of its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks is also today introducing several l...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...