It's time to get busy. With WS-BPEL 2.0, the SOA community now has a robust, pervasive orchestration standard. Using BPEL, it's fast and easy to integrate service endpoints and deliver high-powered composite applications. Learn how organizations are putting BPEL to work to drive real value from their Web services and Web 2.0 development projects. This session will combine use cases, best practices, and a discussion of adjacent standards to provide a complete picture of the rapidly evolving SOA orchestration landscape.

Users of financial data, including investors, analysts, financial institutions, and regulators, will learn how to receive, compare, and analyze data much more efficiently via the XBRL standard. A key component of the XBRL Solution is a visual mashup layer; the dynamic visual display and ease-of-use technology adds value by making it simpler for business users to digest complex data and pass it on in the same format. In this track, Hideki will further explain the importance of visualizing financial data and controlling the information channels with dynamic XBRL software. In addition, he will illustrate XBRL's value through case examples. He will show members how to easily manipulate financial data from the Internet and from legacy enterprise systems to bring that information into one browser where it will be viewed and reviewed under multiple lenses, bringing new information to light as different factors are added to the mix.

Service-oriented architecture concepts have been around for a while and all of the benefits and promises it offers look good on paper. The complexity of implementing and deploying SOA in large enterprises is, however, often overlooked. The problems get further exacerbated when trying to migrate from existing monolithic Web applications and its infrastructure to a SOA model, rather than starting fresh from the ground up. In this session, after a brief recap of the SOA model and its benefits, some of the real challenges in moving to the SOA model in a large enterprise are discussed. These challenges are technical as well as operational. The session will then cover how we are addressing some of these challenges in building the SOA platform at eBay, without getting into eBay specifics. The session concludes with some key takeaway points to keep in mind when considering a SOA model.

You wouldn't know it, but virtualization has been around for quite some time. Virtually everything in the IT space has some notion of virtualization associated with it from microprocessors, to networks, to storage, and, finally, to servers. But, have you noticed that many of these are focused on infrastructure and IT related benefits such as utilization or decreased costs? What about business value? How do they enable realization and acceleration of business objectives? In this session we'll discuss higher orders of virtualization, namely application and data virtualization, and how they complement traditional IT focused virtualization techniques to turn infrastructures into competitive advantages.

As a small start-up, Interface21 has developed a large, loyal community around the Spring Framework and Spring Portfolio projects. Venture capitalists have invested millions in open source companies and large vendors like IBM and BEA have spent millions of dollars attempting to crank up their marketing machines around their open source projects. In general, these efforts have not resulted in successful communities. In this presentation, we will explore the characteristics that all successful open source communities share as well as unsuccessful open source projects and how these characteristics are changing over time.

The two biggest trends affecting IT today are SOA and open source. Many developers and architects are looking to speed adoption of SOA by leveraging open source. Because both SOA and open source offer long-term reductions in cost coupled with an increase in flexibility and innovation, it is natural that SOA and open source are being used as a powerful combination for new IT initiatives. While open source provides many benefits, there are still many scenarios where a combination of open and closed source software are required. This session will provide an overview of open source projects and products for SOA and discuss how to effectively use open and closed source software together.

With SOA, companies are deploying a new class of increasingly complex, mission-critical applications. SOA allows quick changes and reactions to business needs. But this flexibility comes with a cost - the inability to effectively manage production application performance. Companies need successful application performance management (APM) to ensure this, and the best way to ensure APM success in SOA environments is through modeling. This presentation will address: why modeling is uniquely able to handle SOA applications complexities; real-world examples of traditional versus model-based APM approaches; and how IT organizations can significantly improve the ROI of their APM systems.

Lost in the hype around Web 2.0 and AJAX is the fact that your visually attractive Web 2.0 application actually needs to do something useful. In this session we'll illustrate an AJAX application generated from XML-based models. Given that standards-based starting point, we'll illustrate how to generate XForms applications that handle data and workflows. Even more important, we'll change the business process definition and the data structures underlying the application, then use XSLT to regenerate the interface. This ensures that the beautiful AJAX interface stays synchronized with the model of the application.

Hal Stern lays out thought-provoking possibilities, constraints, and some key social and technological implications of Web-next, open source and virtualization for data & application development, security & identity.

IONA Technologies has released a new version of its FUSE family of open source SOA products and updates to the FUSE community. The FUSE products are IONA's tested and certified releases of SOA Open Source projects at the Apache Software Foundation. IONA selects specific releases from each project, which it tests, fully documents, and distributes under the Apache License.

ClearApp announced support for Oracle SOA Suite with the latest version of its flagship ASM solution, QuickVision 7.5. The product's support of Oracle SOA Suite can provide customers a top-down topology of their SOA applications across heterogeneous platforms. From this unique visual model, IT users can drill down directly from high-level transactions from their composite applications into Oracle-based SOA components and servers. This end-to-end SOA performance management solution helps maximize the availability of mission-critical SOA applications by shortening the amount of time to resolve incidents and, in many cases, eliminating performance bottlenecks before they impact the end user.

IONA Technologies announced updates to IONA Artix, the company's advanced SOA infrastructure suite. With Artix, IONA offers Global 2000 customers an alternative to centralized and proprietary middleware stacks. The Artix suite includes, Artix Enterprise Service Bus (ESB), Artix Registry/Repository, Artix Data Services, Artix Orchestration, Artix Mainframe and SOA Management.

Composite Software announced that the U.S. Army has selected its Composite Information Server to play an integral role in the Army's data integration infrastructure. The U.S. Army plans to create a data services layer within its service-oriented architecture (SOA) infrastructure, to federate access to data within its legacy systems that include hundreds of Logistics, Finance and Human Resources (HR) domains.

Over the past half century, IT has provided enormous value as a tool for improving enterprise efficiency. This will continue to be an essential role for IT. However, IT will provide even greater value in the future by serving as a tool for enabling sustainable innovation within and across enterprises. To realize this vastly more ambitious objective, IT must embark on a transformational journey to harness and integrate the uniquely human aspects of innovation. This is where SOA and social computing, aka Web 2.0, take center stage. Service Orientation and SOA will provide the architectural foundation for sustainable service delivery while social computing will play a pivotal role in humanizing IT through consumer-led IT innovation. Unleashing the synergy between SOA and Web 2.0 will culminate in fueling the rise of the nascent 'Consumerization of the Enterprise'.

SunGard announced the launch of the next generation of its Apsys core banking solution for private banks and wealth management firms. Apsys has now been enhanced to offer higher performance, scalability, advanced business processes and front-to-back-office functionality for larger private banking operations. Apsys is a banking solution that can help customers to streamline processes, launch new products and services and reduce risk in core renewal projects.

Software AG announced that Bossini Enterprises has implemented the webMethods ESB from Software AG. With enhanced, company-wide access to real-time and synchronized data, Bossini can now closely monitor and manage business performance and meet business expectations. Furthermore, the use of an ESB as a core element of Bossini's service-oriented architecture (SOA) strategy has produced savings in terms of both the cost and time required to onboard new applications and partners.

Serena Software has announced the availability of its Business Mashup solution for enterprises to build and deploy software applications. The Business Mashups platform includes the Mashup Composer and Mashup Server which is a runtime engine and provides security.

Compuware Corporation announced the availability of the Compuware Uniface 9.2 Application Platform Suite. This version enables IT organizations to accelerate the development and deployment of enterprise applications by extending multi- channel support to mobile devices. Uniface 9.2 also introduces extensive support for service oriented architecture and web services technologies.

IONA Technologies announced that the Belgium Ministry for Education is using IONA's FUSE Open Source technology for a centralized student registration system. The system which was developed with ETNIC is using IONA's FUSE ESB (Enterprise Service Bus) to integrate the multiple applications, servers and databases to facilitate real-time registration and validation of over one million student records.

'By providing enhanced business rules management, which delivers on our customers' needs,' said Burley Kawasaki, director of product management in the Connected Systems Division at Microsoft, 'ILOG is a significant asset to the Microsoft Business Process Alliance.' ILOG, which joined the Alliance, will collaborate on delivering the value of business rule management systems (BRMS) to Microsoft enterprise software customers, he said.

SOA Software announced that it has joined Microsoft's Business Process Alliance. The Business Process Alliance will propel mainstream adoption of People-Ready Processes by offering customers a set of end-to-end solutions for automating Business Processes. SOA Software's Workbench and Service Manager products provide comprehensive Integrated SOA Governance automation capabilities for Microsoft BizTalk Server 2006 R2 and Internet Information Services (IIS).

ZapThink, LLC announced the industry's first EA validation, verification, and mentorship services offering, providing a comprehensive, customer-tested methodology and defined deliverables to assess, validate, and verify existing EA and SOA initiatives. Unlike typical SOA consulting offerings, ZapMentorship offers EA practitioners a valuable set of tools, metrics, templates, and advisory that lowers the risk of SOA initiatives for practitioners that are on the hook to provide SOA solutions to meet the strategic requirements of the organization.

Cape Clear Software announced a new alliance with Appian. The combination enables the design, development and deployment of end-to-end business processes spanning system-to-system integration and service orchestration with Cape Clear's ESB platform, and advanced human-facing process management delivered by Appian's comprehensive BPM suite, Appian Enterprise.

Parasoft Corporation announced in a independent study, InfoWorld found Parasoft SOAtest to be the best overall solutions after reviewing five different testing solutions used for SOA testing. Parasoft SOAtest is a comprehensive, collaborative test and analysis solution suite designed specifically for test and validation of Service Oriented Architectures. Parasoft SOAtest streamlines the process of rapidly constructing robust regression suites.

Apriso Corporation announced acceptance into the IBM SOA Specialty Program after successfully meeting IBM's SOA technical and business requirements. With this achievement, Apriso's operations execution system, FlexNet, has been recognized to integrate with IBM?s suite of SOA-enabled applications, providing a unified platform to achieve collaborative manufacturing operations management

GridwiseTech announced the availability of a technical white paper that explores and identifies Objectivity/DB as a viable solution for organizations wanting to leverage the benefits of Service Oriented Architecture (SOA) within a data-intensive environment. The paper outlines how to create a platform approach to Web services-based data storage by integrating Objectivity/DB within SOA.

GT Software announced that Farm Bureau Insurance of Michigan has launched a new Customer Center using Ivory Visual Connect and Ivory Data Access. Ivory Data Access enables new legacy-SOA integration strategies that tap into mainframe performance, security and programming resources, as well as valuable data. Farm Bureau Insurance was faced with two problematic situations: a legacy mainframe and based applications, when they selected GT Software?s solution set

Pervasive Software Inc announced the release of Pervasive Data Integrator(TM) v9.0, the latest release of its integration software that aggregates data from multiple information sources to and from a myriad of applications and data stores. With more than 150 adapters, Pervasive Data Integrator's recent enhancements provide organizations with an open architecture solution that enables customers, partners and developers to easily build custom adapters and SaaS vendors and ISVs to quickly extend applications for more rapid integration capabilities.

A challenge was issued to participants at the EPA Environmental Information Symposium 2007 to use mashup tools to collect and share the best information, ideas, and resources related to the protection of the Puget Sound. The ?Puget Sound Information Challenge? is a real-life case study that rallied participants at the symposium to collect vast amounts of data and other Web resources in a short amount of time.

IBM announced new and enhanced products to help telecommunications carriers, equipment providers and application developers take advantage of service oriented architecture (SOA) and Web 2.0 technologies to help them create, deploy and manage voice, video and data services. IBM enhanced its existing software portfolio to help service providers enable flexible, standards-compliant service platforms that support the delivery of IP-based services.

Sophis announced the launch of version 5.3 of RISQUE, its solution for capital markets. This version is Sophis' main release for the sell-side in 2007. Some of the major innovations included in version 5.3 are: a comprehensive and interoperable SOA pack integrated in IBM Websphere, a multi-site module and enhancements in derivatives pricing, risk management and processing.

ESI Group announced its acceptance to the IBM SOA Specialty after successfully completing IBM's rigorous SOA technical and business requirements. With this achievement ESI Group's VisualDSS application integrates with the IBM software and strategy for SOA. ESI Group's VisualDSS application is an open, multi-domain environment.

Shridhar Mittal, CEO of iTKO, announced an important new chapter in the practice of Virtualization for accelerating time-to-market and reducing the cost of developing SOA applications. Delivered at SYS-CON's 'SOA World West / Virtualization Expo 2007,' Mittal described how bringing the value of Virtualization into the cycle of SOA application development requires a new approach of simulating the behavior of services through Virtual Services.

Conzeal announced the formation of Enterprise Service Oriented Architecture (SOA) practice that will leverage platforms from different vendors to build services that are based on composite applications. With the implementation of SOA practices at Conzeal, the company hopes to help other organizations in their trials adopting SOA architecture.

'The completion of these filings is an important step forward, and we remain committed to the best governance practices and providing our shareholders with full transparency of our accounting,' said Alfred Chuang, president and CEO of BEA Systems, as he announced on Thursday that BEA has filed with the Securities and Exchange Commission (SEC) all of its delinquent filings and believes it is in compliance with NASDAQ's listing requirements.

'If we made another offer, the price would be lower,' Oracle's Larry Ellison told those who gathered last night at Oracle's annual financial analyst meeting in San Francisco. 'Clearly the $17 price seems too high now,' Ellison warned, in what those there were quick to characterized as a 'blunt threat.' (Ellison did the same thing when in pursuit of PeopleSoft, mind you.)

NextAxiom's service-oriented innovation unifies integration and application component development into a single paradigm. This unified approach enables 'inside-out' integration without the need to replicate data reducing the integration cost by 80%. The NextAxiom Service Virtual Machine (SVM) provides unparalleled reusability of integration and business logic across silos of software applications. For more information about NextAxiom, visit www.nextaxiom.com

What kind of infrastructure should enterprises adopt for mashups? How can an enterprise mashup solution best consume data sources like WSDLs, databases, portals, REST, RSS/ATOM feeds, and legacy systems? How do we orchestrate and coordinate such disparate services inside a mashup? This session will 'talk the talk' about Enterprise Mashups, outlining a working model for mashups in the real-world context of the heterogeneous enterprise, introducing and demonstrating a visual mashup interface and flexible declarative mashup language to encapsulate and implement mashups in any enterprise.

Many organizations make the faulty assumption that SOA is a panacea that can and should be applied to every situation. The reality is that service orientation is not the right answer for every scenario. The expense of service orientation cannot always be recouped and in some cases service orientation can actually do more harm than good. In this talk, Kyle Gabhart will explore the subject of selective service orientation and how to go about effectively governing the service orientation of the enterprise.

To ensure successful SOA implementation, companies should reconsider how they provide decision services. The unmanageable, black-box approach of wrapping legacy code does not work. BRMS (Business Rules Management System) helps companies meet the SOA promises of reuse and agility with Transparent Decision Services that are truly reusable, modeled by business analysts, maintained by business teams, and managed by IT. BRMS allows externalized decision logic, are modeled and maintained by business teams and analysts, managed by IT, allow automatic auditable capture with extensive reporting, and are easy to repurpose and maintain.