VeNotion has been included as a "Cool Vendor" in the April 2008 “Cool Vendors in emerging technologies, 2008” report by Gartner, authored by Martin Reynolds.

According to the report, “For SOA governance to become more successful, companies will need automated discovery and registry manipulation.”

VeNotion provides Business ServiceWare software solutions which consist of automated business services and related IT assets models, assuring IT or SOA services are organized and managed by business context. VeN4 ServiceWare technology improves the Time to Business service by breaking down siloed IT applications to a Virtual enterprise Network (VeN) of business services linked to IT functionality. The Virtual enterprise Network (VeN) of business services designed to enable rapid use and re-use of IT and SOA services linked to software components as standalone, autonomous, and loosely coupled software capabilities. These services can be readily combined and recombined into composite applications according to the changing needs of the organization.

“Accelerating SOA - ROI is the net result for IT organizations adopting service orientation enabled by the use and reuse of services and applications as business needs evolve, and are thereby able to gain the agility necessary for superior marketplace performance” said Avi Kochva, VeNotion’s CEO. “VeNotion provides the SOA Business ServiceWare which enables the acceleration of SOA – ROI".