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Do You Have a DSG (Dumb SOA Guy) Issue?
Understanding the core value of SOA
By: David Linthicum
Apr. 3, 2008 02:00 PM
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I get these about once a week: an e-mail from a Yahoo or Google e-mail account that talks about issues within a large enterprise that are related to building their first instance of SOA.
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The fact is that most of these e-mails are not around proper approaches or the right enabling technology; they are around the people issues. Specifically, the emerging existence of Dumb SOA Guy(s), or what I call DSGs.
Many organizations make
the faulty assumption
that SOA is a panacea
that can, and should be,
applied to every
situation. The reality is
that service orientation
is not the right answer
for every scenario. The
expense of service
orientation cannot always
be recouped and, in some
cases, 
Open source has made
significant inroads into
middleware deployments in
the enterprise. More and
more, open source is
being used to deliver the
benefits of SOA and open
source to the enterprise.
There are many custom
Enterprise Service Bus
deployments waiting to be
upgraded to a simple
Adopting SOA is a lot
like gardening. It takes
time, skill, a lot of
hard work, and the
process can be messy and
even a bit frustrating at
times. I know you've
probably heard tons of
different analogies that
attempt to put SOA and
governance into everyday
terms and I'm sure that
growin 
Once upon a time data
modeling played a central
role in the process of
developing applications.
Thus far in the SOA era,
there has been a heavy
emphasis on process, and
data has all-too-often
been lost in the SOA
shuffle. In this talk, we
present a data model for
SOA - i.e., a service-
