I agree that SOA 2.0 is silly right now, since SOAs are a little way from being a widespread reality, delivering revolutionary business potential here there and everywhere. But SOA 2.0 may be acceptable when the uptake and success is more widespread.
And since everyone in IT loves version numbers (don't they? :) we'd all be happy with SOA 2.0 if it really had matured enough to deserve it!
Maybe when the big vendors like Oracle really get to grips with SOA and their SOA solutions/platforms start to get implemented everywhere we'll start to move toward SOA 2.0 :)
I kinda look forward to discussing it! :)

Dave I agree that SOA 2.0 is a misnomer, but the same can be said about Web 2.0, Identity 2.0 and all the other 2.0s. Fact is, these concepts and their implementations evolve gradually and incrementally much the same way living organisms grow, evolve and change individually and collectively. There is no definitive Web 2.0 any more than there was a Web 1.6 build 312. Alas, marketing types will continue to craft these ambiguous, arbitrarily-bounded buckets because human beings are drawn to nice tidy classifications - it's a love-hate relationship.

Here we go again. While the paint is still wet on this new Web 2.0 stuff, many SOA vendors and large analysts firms are calling their market SOA 2.0. It's one of the silliest things I've heard in a long while, and both the analysts and vendors who use this term should be ashamed of themselves.

Here we go again. While the paint is still wet on this new Web 2.0 stuff, many SOA vendors and large analysts firms are calling their market SOA 2.0. It's one of the silliest things I've heard in a long while, and both the analysts and vendors who use this term should be ashamed of themselves.