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Opera Browser Claims 1% of U.S. Market

Recent Publicity Campaign Has Near-Drowning but Good Response

A recent publicity stunt by Opera Software CEO Jon von Tetzchen seemed to work. Tthe company reported more than one million downloads of its new Opera 8 browser last week., prompting von Tetzchen to embark on what was to be a 5,000-mile swim from the company's Oslo headquarters to the U.S.

Opera's PR director accompanied his boss in a rubber dingy to record the event, but apparently had a capsizing experience in the frigid waters. He was rescued by his gallant boss, but the swim attempt ended there. SYS-CON Media expressed disappointment in the truncated journey, as the company had sent its own cameraman to the coast of Maine for cold-water training in expectation of the swim.

Meanwhile, back in the serious world, Opera now reports that it has a 1% foothold in the U.S. browser market, "with obvious growth potential,'" in the words of company spokesperson Tor Odland. We have about 1% of the U.S. market. "We're doing well in other countries such as  Germany, UK, Poland, Russia, India, Japan and China,"  Odland added.

And just what is all this fuss about Firefox anyway? Odland told SYS-CON News that "generally speaking, Opera has pioneered many of the functions Firefox gets 
attention (about). This includes tabbed browsing, which is one of the reasons 
why people are keen to switch browsers, since it gives a completely new 
experience."

He also said, that "one important aspect is that we've included a new security feature in  Opera 8. A yellow field in the address bar displays unique information 
which indicates a site's trustworthiness, on a secure site such as an 
online bank."

The company exhorts users to examine a long list of comparisons here:
http://www.opera.com/products/desktop/compare/

Microsoft still commands the world browser market, despite continuing loyalty to Netscape Navigator by a substantial minority. With Firefox and Opera added to the mix, the battle of the browsers appears to be quite a bit warmer than the waters off the coast of Norway, or Redmond, for that matter.





More Stories By SOA News Desk

SOA World Magazine News Desk trawls the world of distributed computing and SOA-related developments for the latest word on technologies, standards, products, and services and brings key information to you in a timely and convenient summary form.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

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