Welcome!

Microservices Expo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez, Roger Strukhoff

Related Topics: @CloudExpo

@CloudExpo: Article

Cloud Computing Turns Virtual Teams Into a Competitive Advantage

Collaboration in the cloud will fundamentally change the business ecosystem

Collaboration in the cloud is the future of business. Web 2.0 and cloud computing make it possible to solve the final challenge of coordination and management. If you're inside a larger enterprise, you can use collaboration in the cloud to compete with lean, nimble startups, or to better coordinate across different groups, offices, and divisions.

We've heard all the buzzwords before. Virtual companies. Offshoring. Free agent nation. But this time, it's for real. The future of business is no longer enormous, vertically integrated titans (anyone check Ford's stock price recently?), but rather small, nimble, federations.

Historically, the cost of coordination has outweighed the benefits of agility, which is why the virtual corporation had a hard time breaking through. But today's cloud technologies, with their ability to bridge the gaps between firms, and between businesses and consumers, are spawning a new generation of collaboration tools that slash the cost of coordination, unlocking a potential revolution in organization and management.

And thanks to the current economic crisis, the business world is ripe for revolution. The mantra of "too big to fail" has been proven yet another meaningless buzzword by the fall of corporate giants like GM and Citigroup. "Small is the new big" is taking its place, and this advice applies to both small businesses and major corporations.

In a down economy, survival depends on the classic small business strength of doing more with less, especially businesses that have been hit with layoffs. If you're not already outsourcing and offshoring, you will be soon. Flexibility is the name of the game, and collaboration technology is the key to achieving that flexibility in a swift and cost-efficient manner.

The result of this intersection between crisis, technology, and opportunity? Collaboration in the cloud will fundamentally change the business ecosystem, resulting in an explosion of virtual companies and nimble players, as well as savvy intrapreneurs within traditional firms.

A History of Collaboration and Collaboration Solutions
(The following section covers the history of collaboration and business. If one is to argue that a revolution is at hand, it's necessary to provide the story of how we arrived at the pivotal moment. If you're already convinced, and want to skip to practical tips on how to survive and thrive during the revolution, skip ahead to the next section, "How Does Collaboration Help Me Do More With Less?" And now, back to the story.)

Wikipedia (itself an exemplar of massively parallel collaboration) defines collaboration software as "Software designed to help people involved in a common task achieve their goals." In the end, collaboration is the heart of business. The purpose of the firm is to organize a group of people to accomplish a common task that they could not complete on their own. Capitalism is collaboration. Trade, comparative advantage, and Adam Smith's invisible hand all presume the presence of collaboration.

The evolution of capitalism and the rise of the corporation is the story of collaboration. Financiers collaborate with industrialists. Workers collaborate on assembly lines. Corporations exist to provide the necessary infrastructure for collaboration.

Historically, much of that infrastructure was physical. Factory workers need a factory to house their assembly line. Office workers need an office so that they can hold meetings and create, store, and exchange documents. The costs of coordination were such that economies of scale tended to dominate.

Assembling an automobile is an enormously complicated task, and assembling millions of automobiles requires a degree of precision and coordination that didn't exist before the rise of the corporation. It made sense for Henry Ford to vertically integrate his company, since the costs (both monetary and in terms of productivity) to organize a federation of small firms and individuals to carry out the litany of tasks involved in producing Model Ts would have been prohibitive in the extreme. Collaboration took the form of work rules, memos, and meetings, primarily within the enterprise.

More Stories By Chris Yeh

Chris Yeh is Vice President of Enterprise Marketing, PBwiki.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
shirley 12/12/08 01:05:06 AM EST

We can assist here as we specialize in developing and implementing SharePoint 2007 – that’s all we do.

There is more information on this at http://www.nsynergy.com/Services/Pages/default.aspx or mail to [email protected].

FastRoundTrip 12/11/08 01:30:37 PM EST

Well put. Collaboration is definitly the future of surviving and thriving business. And not just for asynchronous collab, on the real-time side, there's a lot of excitement too. For example, http://see.nefsis.com uses true cloud computing to reduce latency in desktop sharing and live multiparty video. Cloud computing makes a fundamental improvement in roundtrip latency here, unobtainable by single-server and centralized technologies.

@MicroservicesExpo Stories
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud: This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, showed how customers are able to achieve a level of transparency that enables everyone fro...
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...