Welcome!

Microservices Expo Authors: Pat Romanski, Liz McMillan, Carmen Gonzalez, Gerardo A Dada, Kalyan Ramanathan

Related Topics: @CloudExpo

@CloudExpo: Article

The Future of Cloud Computing

We poll leading on-demand infrastructure experts, IT industry execs and commentators on The Shape of the Cloud To Come

As new offerings like Amazon's CloudFront, Microsoft's Azure, Hosting.com's CloudNine and VMware's vCloud are rolled out week in, week out, the worldwide cloud computing momentum continues to grow.

Here, SYS-CON's Cloud Computing Journal surveys a globe-girdling network of leading infrastructure experts, IT industry executives and technology commentators for their views on The Shape of Cloud Computing To Come.


Contributors include Salesforce.com's Peter Coffee, Geve Perry of GigaSpaces, Ben Rushlo from Keynote Systems, Cloud Computing Journal editor-in-chief Alan Williamson, Enomaly founder Reuven Cohen, open source entrepreneur Krishnan Subramanian and Markus Klems of the FZI Research Center for Information Technology in Germany.

PETER COFFEE
Director, Platform Research - Salesforce.com

Peter Coffee was Technology Editor for industry journals PC Week and eWEEK from 1989 through 2007, after spending the prior decade in project management at Exxon and in PC planning and AI applications research at The Aerospace Corporation. He is the author of "How to Program Java" and "Peter Coffee Teaches PCs"; he served as a member of the X3J13 standards committee for ANSI Common Lisp.

1. Developer communities and system integrators will defect, in growing numbers, from established enterprise software vendors that have failed to deliver real innovation and value during the past several years.

2. Lower costs of market entry / application deployment, faster payback on development costs, and superior return on investment will make cloud-based platforms the target of choice for both entrepreneurial and enterprise developers.

3. Improved understanding of process and governance risk will shift the preferences of IT owners and regulators away from the cost and inconsistency of on-premise IT, and toward the auditable and highly professional security practices of cloud-service providers.

4. Mainstream consumers will become more aggressive in lowering their cost of both personal and business computing, and will become far more accepting of lightweight client machines running free and open-source operating systems and applications -- including application-oriented Internet clients like Google's Chrome.

5. The generation raised on broadband connections, Google search and Facebook community membership will not fear to rely on Web-delivered applications and resources for both work and leisure.

6. Companies will redefine the "C" in "CRM" to mean "Community" rather than "Customer": they will build systems that engage their partners and customers in cooperative processes of product and service improvement, rather than building only inward-looking systems for in-house analysis of the world outside the company's wall.

7. Developers outside the U.S. and Europe -- specifically those in India, China and Brazil -- will find their most rapidly growing opportunities in their own home markets, and will shift their focus toward building high-value applications for compatriot companies rather than providing low-cost labor to mature markets overseas.

8. Software market cycles will rapidly accelerate to Web speed, with multiple releases per year, rather than the glacial pace of multi-year upgrade cycles that currently results in most IT sites running legacy versions of cumbersome bloatware.

9. Global growth in development demand will increase the importance of high-leverage application frameworks that enable more rapid development of higher-quality products.

10. Too many development teams will minimize short-term pain, rather than maximizing gain, and will find themselves made irrelevant by teams that kept pace with new opportunities.


GEVA PERRY
GM of Cloud Computing, GigaSpaces

Geva Perry is General Manager of Cloud Computing at GigaSpaces, responsible for all marketing and business development activities at GigaSpaces, including strategy and positioning, product marketing, analyst/media relations and strategic alliances. Prior to joining GigaSpaces, he was COO at SeeRun, a developer of real-time business activity monitoring software. He has an MBA from Columbia Business School.

1. Trend of Large Vendors Entering Cloud Computing Will Accelerate

Amazon, Google, CA, Microsoft and IBM have all announced various initiatives in cloud computing. In 2009 this trend will accelerate with more coming from these vendors as well as VMWare, Citrix, Sun, HP, Cisco, Intuit, Symantec, Yahoo (if they remain independent) and others.

2. All Major IDEs Will Offer Cloud Deployment Options

Similar offerings to that of pioneering Aptana Cloud, as well as the announced but not yet available Visual Studio cloud offering, will be made by all major IDEs, with plug-ins for multiple cloud providers, including Amazon Web Services, GoGrid, Joyent, AppNexus, Flexiscale, Google App Engine and others.

3. Platform-as-a-Service Will Take Its First Steps into the Mainstream

In 2009, developers will start seeing web-based development and deployment platforms as a viable option for application development. Platforms such as Heroku, aimed at Ruby-on-Rails, will be in a particularly strong position to take advantage of this trend, but others as well. PaaS offering such as Force.com, Morph Labs, Bungee Connect the GigaSpaces Cloud Framework and others will mature and see initial adoption in the enterprise. Read more in the Thoughts on PaaS post.

4. A Next-Generation of “Middleware for the Cloud” Will Rise in Dominance Over Traditional J2EE Application Servers

Both start-ups and enterprises will come to realize in 2009 that the middleware products they have been using in dedicated physical server environments just don’t cut in the clouds. The promise of the cloud’s utility model (pay-per-use) cannot be taken advantage of without application platform that enable the application to both grow and shrink based on Service-Level Agreements (SLAs). Therefore, a new generation of application servers, such as GigaSpaces XAP and Appistry, will grow in popularity among the mainstream of cloud users.

5. System Administration & Configuration and Network Management Will Become a Sexy Field Bursting with Innovation

After years of stagnation, system administration, configuration and network management will thrive with innovation. New standards will emerge and people will come up with new forms of innovation in the field. Open source projects such as Puppet will experience incredible momentum. In a sense, for cloud computing to succeed, system administration needs to be eliminated. Or more accurately, automated and simplified, which creates tremendous potential.


MARKUS KLEMS
Research Assistant, FZI Research Center for Information Technology

Markus Klems is a research assistant at Germany-based FZI Research Center for Information Technology. His main areas of interests are cloud computing, grids, distributed programming and agile Web development - the technological point of view as well as business models.

1. More SaaS

Cloud Computing will certainly fuel the SaaS business. More and more Desktop applications will turn into Services or at least hybrid online/offline apps that live in the Cloud. Developers can rely on Infrastructure-as-a-Service and Platform-as-a-Service, and concentrate on building more sophisticated and powerful network-centric applications.

2. Middleware in the Cloud

Scalable, on-demand middleware is an appealing vision for large enterprises: avoid bottlenecks by outsourcing parts of the middleware infrastructure into a SOA-Cloud.

Microsoft Azure is coming and Amazon provides Windows-enabled images; a playgroud for hordes of .NET developers. The departments of many mid-sized and even large enterprises run on MS Word and Excel. They can profit from a scalable Windows-Cloud, e.g. at the end of a fiscal year, when large amounts of accounting data need to be processed quickly.

3. Content Distribution and Media Hosting

Amazon’s new Web Service CloudFront points at the promising future for DIY Content Distribution and Media Hosting. We are probably going to see a lot of great Multimedia applications from innovative small cap companies in the near future.

 

ALAN WILLIAMSON
Editor-in-Chief, Cloud Computing Journal

Alan Williamson is Editor-in-Chief of Cloud Computing Journal and is SYS-CON's "Cloud Computing Bootcamp" Instructor. A Sun Java Champion he is the creator of OpenBlueDragon (an open source Java CFML runtime engine).  With many books, articles and speaking engagements under his belt, Williamson likes to talk passionately about what can be done TODAY and not get caught up in the marketing hype of TOMORROW.

1. In terms of cloud infrastructure, 2009 will be the year when hosting your application in the likes Amazon EC2, AppNexnus, Flexiscale, GoGrid etc, will move out of the "early adopter" phase and into the main stream.  Architects will demand more accountability and stability.

2. Traditional hosting companies will feel the pinch, as the cloud providers will drive their prices further down to counter act the harsh reality that cloud-hosting at the moment, for 24hr operations, works out more expensive.

3. 2009 will not bring any unified standard or interfaces, but the community will have woken up for the need for this and efforts will really begin to shine through.


SERGUEI BELOUSSOV
CEO, Parallels

Serguei Beloussov is Chairman and CEO at Parallels, a global leader in virtualization and automation software for consumers, businesses and service providers. He's a successful self-made entrepreneur and business executive with an outstanding 15-year track record in building, growing and leading high-performing, multi-national high tech companies in North America, Europe and Asia.

1. The vendor landscape will dramatically change as we see a significant increase in the opportunities available to providers of cloud-based services. This will impact all types of service providers: web and managed hosters; telcos and ISPs; independent software vendors offering their software as a service; online services companies; traditional systems integrators; value-added resellers that are becoming managed service providers, and cost-plus service providers. A full range of offerings must be available. These will largely run on Linux as it is much more prevalent in this space.

2. For the cloud model to be profitable, efficiency is key, so service providers need to automate as much of the full lifecycle as possible. Customers should be able to place orders and get fulfilment and basic support without human intervention, and all billing and usage accounting needs to be completed automatically. Delegating authority to the customer also plays a significant role in making this model work – the customer should be able to perform simple administrator tasks such as resetting passwords and ordering more disk space without needing costly support calls or input from service provider staff.

REUVEN COHEN
Founder & Chief Technologist, Enomaly

Reuven Cohen is is a thought leader in the emerging cloud computing industry. He's Founder & Chief Technologist for Toronto based Enomaly Inc. - leading developer of Cloud Computing products and solutions focused on enterprise businesses. Enomaly's products include the Enomalism elastic computing platform, an open source cloud platform that enables a scalable enterprise IT and local cloud infrastructure platform and its customers including Intel, Best Buy, France Telecom/Orange as well as many smaller organizations.

1. Cloud computing in 2009 will be all about the user experience. AKA Quality of a user experience as the basis for scaling & managing your infrastructure. The problem is this, a cloud vendor/provider may be living up to the terms of a contract's language, thus rating high in QoS (Quality of service), but, the actual users may be very unhappy because of a poor user experience, thus causing a low QoE.

2. In 2009 for the first time the cloud will enable us to not only scale based on superfical aspects such as load, but based on practical ones like: how fast does my application load for users in the UK?


BEN RUSHLO
Director Web Performance Consulting, Keynote Systems

Ben Rushlo is one of the world's leading Internet performance experts. He advises Fortune 500 and Fortune 1000 companies in the Retail, Automotive, and Financial Services industries, helping to transform their global sites into high- performing, highly available Web assets that provide excellent customer experiences every time. Before joining Keynote, he was a Senior Performance and Capacity Planning Engineer at American Express, where he served as a core member of the team that launched American Express on the Web.

1. The concept of a site as we know it will change

As cloud computing gains wider adoption, the concept of a site as we know it is changing significantly. With content, technology and infrastructure coming from multiple vendors in the "cloud", analyzing where the problem occurred and hence managing the end user experience will become extremely complex. Companies who attempt to apply a data centric view of the world (internal monitoring, system instrumentation) in this environment will not be successful.

2. Companies that do not change will struggle in 2009


Cloud computing requires a radically new way of thinking about technical quality. Each piece, each part must work together in harmony to satisfy the user. The user doesn't care where the content is being served, or what web service is involved, they care about it working well and working quickly. To meet their expectation a new system of user centric performance management will need to be in place. Data centric performance management is dying and will soon be dead. Companies that do not change will struggle in 2009.

KRISHNAN SUBRAMANIAN
Open Source Entrepreneur, Blogger

Seattle-based open source entrepreneur Krishnan Subramanian is an ex-physicist turned blogger with a deep philosophical connection to open source, open standards, open communications, etc. "Being an ex-physicist helps me use scientific approach towards life," Krish notes.


1. Enterprises will open up more towards Cloud Computing. This will be due to two reasons. One is the proliferation of the so called private clouds, cloud like architectures inside the firewall. The most important reason will be the confidence gained by the enterprises on the security of the clouds. The support services offered by companies like IBM will help enterprises trust cloud computing more than ever. Also, the release and evolution of products like VPN-Cubed from CohesiveFT and others will help enterprises get better control over their data, making them more and more comfortable with Cloud Computing.

2. On the SaaS side, we will see apps will mature adding more reliability for such services. We will see a stronger support towards Health 2.0 with Microsoft and Google leading the way. Any attempt by Obama administration to revamp healthcare will include a Health 2.0 strategy. Data Portability is going to be the most vocal demand from the consumers as they realize the risks associated with the data being locked into third party servers.

3. PaaS will see a surge with Google offering support to more scripting languages. We will also see an increasing push for .NET platform on the clouds by Microsoft. Developers are going to benefit the most from such a surge and it will also have a stronger impact on the SaaS side.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Today’s IT environments are increasingly heterogeneous, with Linux, Java, Oracle and MySQL considered nearly as common as traditional Windows environments. In many cases, these platforms have been integrated into an organization’s Windows-based IT department by way of an acquisition of a company that leverages one of those platforms. In other cases, the applications may have been part of the IT department for years, but managed by a separate department or singular administrator. Still, whether...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Logs are continuous digital records of events generated by all components of your software stack – and they’re everywhere – your networks, servers, applications, containers and cloud infrastructure just to name a few. The data logs provide are like an X-ray for your IT infrastructure. Without logs, this lack of visibility creates operational challenges for managing modern applications that drive today’s digital businesses.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
If you haven’t heard yet, CollabNet just put out some very big news for managing and gaining value from DevOps. We introduced CollabNet DevOps Lifecycle Manager (DLM) — a platform designed exclusively for providing a single pane of glass, dashboard, and traceability views across your DevOps toolchain and processes from planning to operations and that can be traced back to planning and development.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
About a year ago we tuned into “the need for speed” and how a concept like "serverless computing” was increasingly catering to this. We are now a year further and the term “serverless” is taking on unexpected proportions. With some even seeing it as the successor to cloud in general or at least as a successor to the clouds’ poorer cousin in terms of revenue, hype and adoption: PaaS. The question we need to ask is whether this constitutes an example of Hype Hopping: to effortlessly pivot to the ...
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud: This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
I’m a huge fan of open source DevOps tools. I’m also a huge fan of scaling open source tools for the enterprise. But having talked with my fair share of companies over the years, one important thing I’ve learned is that you can’t scale your release process using open source tools alone. They simply require too much scripting and maintenance when used that way. Scripting may be fine for smaller organizations, but it’s not ok in an enterprise environment that includes many independent teams and to...