Research and Markets (http://www.researchandmarkets.com/research/2e3dd2/personalized_urls) has announced the addition of the "Personalized URLs: Beyond the Hype (Overview, Lessons Learned, and Best Practices for PURLs, RURLs, and Other - URLs)" report to their offering.

There is a lot of hype surrounding Personalized URLs these days, but what's the reality behind the hype? Do these applications deliver on the promise? "Personalized URLs: Beyond the Hype," the fourth in Heidi Tolliver-Nigro's Marketer's Primer Series, addresses this question. The answer is one that every marketer and 1: 1 print provider should take to heart.

Personalized URL applications have a wide variety of uses, including sales prospecting, customer surveying, event registrations, information dissemination, and obtaining customer and user feedback. But while they have generated a lot of success, they have generated a lot of disappointment, too—primarily because of a lack of realistic expectations.

This report provides a no-nonsense look at the role of personalized URLs and 1:1 printing in increasing the effectiveness of companies' marketing programs. It looks at key application categories, "best in class" case studies, lessons learned over time, and best practices for optimizing their use. Printers and marketers can optimize the value of this report by purchasing an enterprise license for broader marketing and education.

Target Audience:

• Marketers, creatives, ad agencies
• Digital print shops and marketing services providers
• Digital press, software, and other vendors
• Research firms

The scope of the report:

• Section 1 looks at the basic nuts and bolts behind personalized URLs. This includes the basic structure, differences between templated and custom applications, and the role played by digital (toner- and inkjet-based) printing technology.
• Section 2 looks at the primary differentiating factors between personalized URL solutions and, if you are planning to purchase your own in-house solution, some of the factors that can play into the investment decision.
• Section 3 looks at the role of databases, including the use of personalized URLs to turn mailing lists into prospecting databases and the critical need to focus on relevance, not personalization.
• Section 4 looks at case studies from five classifications of personalized URL applications: lead generation, cross-sells and upsells, event registrations, information dissemination, and customer retention and loyalty.
• Section 5 looks at how to evaluate the success of personalized URL campaigns. It looks at the variety of types of "response rates" and key campaign metrics, including conversion, cost per sale, and return on investment.
• Section 6 looks at best practices for personalized URL campaigns. This includes both those drawn from the case study archives and insights from leading practitioners in the field.
• Section 7 draws final conclusions and provides references for more information.

Key Topics Covered:

• Introduction
• Personalized URL Basics
• Differentiating Personalized URL Solutions
• Databases and Personalized URLs
• Case Studies in Personalized URL Applications
• Evaluating Personalized URL Success
• Best Practices for Personalized URL Campaigns
• Conclusions

Products Mentioned:

• Bluetree
• EZ PURL
• interLinkONE
• L2 Software
• Mindfire
• Naehas
• Nimblefish
• PageFlex
• Printable
• XMPie

For more information visit http://www.researchandmarkets.com/research/2e3dd2/personalized_urls

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