SYS-CON Events announced today that more than 40 Cloud technology providers, as well as Virtualization and SOA companies will exhibit at the upcoming 1^st International Cloud Computing Conference & Expo (www.CloudComputingExpo.com), November 19-21, in San Jose, California. The conference will be colocated with SYS-CON's 4^th International Virtualization Conference & Expo (www.VirtualizationConference.com).

Once upon a time data modeling played a central role in the process of developing applications. Thus far in the SOA era, there has been a heavy emphasis on process, and data has all-too-often been lost in the SOA shuffle. In this session, Mike Carey presents a data model for SOA - i.e., a service-oriented data model. This model formalizes the notion of a data service, modeling data in SOA as a layer of interrelated data services.

The session will explain the key components of this model, including a taxonomy of data service operation types, a mechanism for capturing the entities that the data services are "about", and an approach to modeling relationships in SOA. The content of this session is based on the data services model embodied in the BEA AquaLogic Data Services Platform (ALDSP), now known as Oracle Data Services Integrator, and the approach is based on lessons learned over a period of several years of working with data services and customer use cases.

Speaker Bio:
Dr Michael Carey is a Bren Professor of Computer & Information Sciences at the University of California, Irvine. Carey, a National Academy of Engineering member, has worked in both industry and academia over the course of his career. He is a fellow of the Association for Computing Machinery (ACM) and was the 2005 recipient of the association's SIGMOD Edgar F. Codd Innovations Award.

Dr. Carey was previously Senior Engineering Director for BEA Systems (later Oracle), where he was chief architect for the AquaLogic Data Services Platform product. Prior to joining BEA, he lead the data team at Propel Software, an e-commerce infrastructure software startup. Dr Carey spent five years as an IBM Almaden database researcher and research manager. Prior to that, he spent a dozen years on the University of Wisconsin-Madison computer science faculty. He is a past recipient of the ACM SIGMOD Contributions Award and has co-authored over one hundred conference and journal articles on topics related to database management systems and middleware and has extensive experience speaking at technical conferences.

Free Cloud Computing Bootcamp on Nov 20, 2008, in San Jose, CA
1st International Cloud Computing Conference & Expo will offer a free "Cloud Computing Bootcamp" (http://cloudbootcamp.sys-con.com) on the second day of the conference, Thursday, November 20, 2008. Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But moving to a cloud infrastructure is not necessarily as nice and clean as the providers would want us to think. With cloud infrastructures problems don't magically go away, they just shift: you don't have scalability or storage problems any more, but you need constantly monitor the cloud and your application in it. In this compelling, intensive, one-day, hands-on training program, you will learn what it takes to take advantage of the Cloud - and whether it is right for you in the first place.

Click here for "Gold Pass" Registration
Click here for "FREE Cloud Computing Bootcamp" Registration
Click here to Sponsor or Exhibit

Call for Papers Now Open!
Cal for Papers for the 2^nd International Cloud Computing Conference & Expo, which will take place March 22-24, 2009, in New York City is also now open.

Click here for March 2009 "Call for Papers"

Top-Class Speaker Lineup Will Explore the Technical & Business Value of Delivering IT Resources as Services
Speakers from all over the world are being hand-picked for their ability to explore the economics and strategies that utility/cloud computing provides. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies, including:

SaaS, PaaS, and IaaS
Automation
Grid Software
Elastic Computing
Cloud Databases
Scalability
Fabric Computing
Green IT
High-Performance Computing
Service Management
Web-scale Computing
Cloud Standards
Cloud Reliability & Security
Private Cloud Computing
Internal Clouds

The rich mix of technical and strategic sessions is expressly designed to help IT professionals make informed choices, since utility/cloud computing affects every aspect of how IT deploys and operates software, and will likely affect many aspects of how they develop/purchase it.

The conference sponsors and exhibitors include:

3Tera
Active Endpoints
AppSense
Asp.NET Pro
BZ Media
Certeon
Cloud Computing Journal
Composite Software
Cordys
Cycle Computing
DA Software
DataDirect
Data Center Journal
EMC
FreedomOSS
Intel XML Product Group
Intel SOA products Group
iTKO
ITtoolbox
J9 Technologies
Krugle
LynuxWorks
Moderro Technologies
Nastel
Netmagic Solutions
OpenSpan
Platform Computing
QuantumXML
Red Hat
RightScale
SD Times
SOAWorld Magazine
Supermicro
Symantec
Tap In Systems
Tripwire
Ulitzer
Virtualization.com
Virtualization Journal
VMware
Web Age Solutions
Websphere Journal
Web Host Industry Review
WSO2
Zeus Technology

Sponsorship and Exhibit Opportunities
Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available.

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