SYS-CON Events announced today that more than 40 Cloud technology providers, as well as Virtualization and SOA companies will exhibit at the upcoming 1^st International Cloud Computing Conference & Expo (www.CloudComputingExpo.com), November 19-21, in San Jose, California. The conference will be colocated with SYS-CON's 4^th International Virtualization Conference & Expo (www.VirtualizationConference.com).

For the last month Brad Brown, CTO of TUSC, has been interviewing countless companies on their status of venturing into the world of SOA. Some companies have been doing "SOA" for more than 5 years, but a great many companies haven't even started down the SOA path. Brad has been talking about Web services (what he would call a lightweight SOA implementation) for more than 5 years now which is now known in the industry as Agile SOA.

SOA Adoption is a journey with many paths. One of the journeys is the understanding where these services are coming from and Heterogeneity is Permanent. There are three areas that Automated Web service Generation by a tool makes good business sense for SOA. The exposure of Legacy systems as Web services. Legacy systems are not going away anytime soon, and companies need the ability to offer this critical data as a service. Offering a better wrapper over the standard Web service API over OBIEE (which is very complex to use, makes you do much of the work) but filled in the missing functionality that the EasyBI code didn't cover (proper security, an easier way to retrieve the results from an Answers request, perhaps even offered ways to include data from web services into the BI EE semantic model). SOA, from the service perspective, has two elements: Service Provider and Provider's Data Source(s). If DW is just a Provider's Data Source, it even might not know it is used in a SOA, i.e. there is tied DW and SOA. However, if Service Provider imposes DW to meet certain QoS and Service Agreement (SA), then the DW meets SOA. Exposing DW components as Web services within a release allowing virtualization of SOA.

Speaker Bio:
Bradley D. Brown is Chief Technology Officer of TUSC. Thomas Kurian, senior vice president -- Oracle Server Technologies Division, says, "Brad is among the foremost experts on Oracle's technology in the world." For Brad, web development isn't a job, it's his passion. He is the Oracle source who technologists around the world turn to when they seek expertise and experience in that discipline. Oracle Application Server, Oracle Application Express, Web services, and the service oriented architecture are only a few of the technologies he has mastered over a career that spans more than 25 years. In 2008 Brad took Periscope and Oracle virtualization to a new level with TUSC's Instant SOA product.

Free Cloud Computing Bootcamp on Nov 20, 2008, in San Jose, CA
1st International Cloud Computing Conference & Expo will offer a free "Cloud Computing Bootcamp" (http://cloudbootcamp.sys-con.com) on the second day of the conference, Thursday, November 20, 2008. Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But moving to a cloud infrastructure is not necessarily as nice and clean as the providers would want us to think. With cloud infrastructures problems don't magically go away, they just shift: you don't have scalability or storage problems any more, but you need constantly monitor the cloud and your application in it. In this compelling, intensive, one-day, hands-on training program, you will learn what it takes to take advantage of the Cloud - and whether it is right for you in the first place.

Click here for "Gold Pass" Registration
Click here for "FREE Cloud Computing Bootcamp" Registration
Click here to Sponsor or Exhibit

Call for Papers Now Open!
Cal for Papers for the 2^nd International Cloud Computing Conference & Expo, which will take place March 22-24, 2009, in New York City is also now open.

Click here for March 2009 "Call for Papers"

Top-Class Speaker Lineup Will Explore the Technical & Business Value of Delivering IT Resources as Services
Speakers from all over the world are being hand-picked for their ability to explore the economics and strategies that utility/cloud computing provides. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies, including:

SaaS, PaaS, and IaaS
Automation
Grid Software
Elastic Computing
Cloud Databases
Scalability
Fabric Computing
Green IT
High-Performance Computing
Service Management
Web-scale Computing
Cloud Standards
Cloud Reliability & Security
Private Cloud Computing
Internal Clouds

The rich mix of technical and strategic sessions is expressly designed to help IT professionals make informed choices, since utility/cloud computing affects every aspect of how IT deploys and operates software, and will likely affect many aspects of how they develop/purchase it.

The conference sponsors and exhibitors include:

3Tera
Active Endpoints
AppSense
Asp.NET Pro
BZ Media
Certeon
Cloud Computing Journal
Composite Software
Cordys
Cycle Computing
DA Software
DataDirect
Data Center Journal
EMC
FreedomOSS
Intel XML Product Group
Intel SOA products Group
iTKO
ITtoolbox
J9 Technologies
Krugle
LynuxWorks
Moderro Technologies
Nastel
Netmagic Solutions
OpenSpan
Platform Computing
QuantumXML
Red Hat
RightScale
SD Times
SOAWorld Magazine
Supermicro
Symantec
Tap In Systems
Tripwire
Ulitzer
Virtualization.com
Virtualization Journal
VMware
Web Age Solutions
Websphere Journal
Web Host Industry Review
WSO2
Zeus Technology

Sponsorship and Exhibit Opportunities
Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available.

Keynote Hall at SYS-CON's recent AJAX World RIA Conferene & Expo, at the Fairmont Hotel, downtown Jan Sose, CA, October 20-22, 2008.

The Most Distinguished Virtualization & Cloud Computing Faculty
at the Upcoming November 19-21, 2008 Conference San Jose, CA
SYS-CON's upcoming 1st International Cloud Computing Conference & Expo, colocotaed with the 4th International Virtualization Conference & Expo faculty includes such distinguished speakers as: Dan Avida (Opus Capital), Alex Bakman (VKernel), Michael Berman (Catbird), Ken Berryman (Symantec), Brad Brown (TUSC), Jonathan Bryce (Mosso), Donato Buccella (Certeon), Rachel Chalmers (The 451 Group), Stuart Charlton (Elastra), Reuven Cohen (Enomaly), Dave Durkee (ENKI), Mike Eaton (Cloudworks), Yakov Fain (Farata Systems), Walter Falk (IBM Global Technology Services), Mike Feinberg (EMC), Joe Fitzgerald (ManageIQ), Kyle Gabhart (Web Age Solutions), Anup K. Ghosh (Secure Command), Michel Gien (VirtualLogix), Alex Givens (UC4 Software), Dr. Robert Hagmann (Coral8), Patrick Harr (Nirvanix), Ralph James (RSSBus), John Janakiraman (Skytap), Mike Kemp (Liquid Computing), Lynn LeBlanc (FastScale), Lars Leckie (Hummer Winblad Venture Partners), Patrick Leonard (RogueWave), David Linthicum (The Linthicum Group), Paul Lipton (CA), Jay Litkey (Embotics), Bob Lozano (Appistry), Jim Mackay (iTKO LISA), Billy Marshall (rPath), Dave McCroy (Hyper9), Dwayne Melancon (Tripwire), Leslie Muller (DynamicOps), Mike Neil (Microsoft), Baldwin Ng (Microsoft), Peter Nickolov (3Tera), Gerardo Pardo-Castellote (Real-Time Innovations), Cornelius Pone (PPC), Bob Quinn (3Leaf), Sean Rhody, Jesus Rodriguez (Tellago), Michael Rowley (Active Endpoints), Nati Shalom (GigaSpaces), David Snead, Javier Soltero (Hyperic), John Suit (Fortisphere), Ratmir Timashev (Veeam), Omer Trajman (Vertica Systems), Dr. Werner Vogels (Amazon), Thorsten von Eicken (RightScale), Ed Walsh (Virtual Iron), Roland Wartenberg (SAP), John Whaley (MokaFive) Alan Williamson (Blog-City), Steve Wilson (Sun Microsystems), Rich Wolski (U.C. Santa Barbara), David Young (Joyent) and Songnian Zhou (Platform Computing).

Conference Faculty - A Who's Who of Cloud Computing and Virtualization Technology Rock Stars!
The Conference faculty alumni include such notable speakers as: Bret Adam (rPath), Deepak Alur (JackBe), Theo Beack (BEA Systems), Kevin Brown (Kidaro), Donato Buccella (Certeon), Bob Buffone (Nexaweb), David Christian (MindBridge), Jonathan Clark (Thinstall), Ariel Cohen (Xsigo Systems), Andrew Conte (APC), Simon Crosby (Citrix Systems), Kurt Daniels (Parallels), Sujil Das (Mellanox Technologies), Kevin Epstein (Scalent Systems), Shai Fultheim (ScaleMP), Rick German (Stoneware), Dror Gill (Ceedo), Ravi Gururaj (VMLogix), Matthew Haynos (IBM), Stephen Herrod (VMware), Arthur Hitomi (Endeavors Technologies), Gordon Jackson (DataSynapse), Peter Jensen (Thinstall), Steve Kaplan (AccessFlow), David Kleidermacher (Green Hills Software), Madhur Kohli (Levanta), Brian Korn (Scalent Systems), Gary Lamb (AccessFlow), Rich Lechner (IBM), Matt Lee (Neocleus), Victoria Livschitz (Grid Dynamics), Bob Lozano (Appistry), Peter Manca (Egenera), Andi Mann (EMA), Jerry Melnick (Marathon Technologies), Mark Milligan (VirtualLogix), Shridhar Mittal (iTKO), Hezi Moore (Reflex Security), Phil Morris (Sun Microsystems), Parviz Peiravi (Intel), Geva Perry (GigaSpaces Technologies), Harry Petty (Brocade), Stephen Pollack (PlateSpin), George Pradel (Vizioncore), Bob Quinn (3Leaf), Ben Rudolph (Parallels), Bill Scarborough (VMware), John Stetic (PlateSpin), Brian Stevens (Red Hat), Robert Steward (DataDirect), Allen Stewart (Microsoft), Butch Villafor (Egenera), Roland Wartenberg (SAP), Matt Waxman (EMC Corporation), Julian Weinstock (Desktone), Hubert Yoshida (Hitachi) and Kurt Zieglar (SIMtone).

Dr Werner Vogels - VP & CTO, Amazon.com (Keynote)
Reuven Cohen - Founder & Chief Technologist, Enomaly
Mike Eaton - CEO, Cloudworks
Jonathan Bryce - Founder at Mosso (Rackspace)
Nati Shalom - CTO, GigaSpaces
Don MacAskill - CEO & Chief Geek, SmugMug
Mike Feinberg - Senior Vice President, Cloud Infrastructure Group, EMC
Billy Marshall - Founder & CEO, rPath
Dr Thorsten von Eicken - CTO & Founder, RightScale
Songnian Zhou - Co-Founder & CEO, Platform Computing
Patrick Harr, CEO - Nirvanix
David Young - Co-Founder & CEO, Joyent
Dave Durkee - CEO, ENKI
John Janakiraman - CTO, Skytap
Stuart Charlton - Chief Software Architect, Elastra
Lars Leckie, Principal, Hummer Winblad Venture Partners
Dr Rich Wolski - Professor, U.C. Santa Barbara
Javier Soltero - Co-Founder & CEO of Hyperic
Omer Trajman - Director of Field Engineering, Vertica Systems
Alan Williamson, Founder at Blog-City.com, Creator of BlueDragon
Rachel Chalmers - Senior Analyst, Enterprise Software, The 451 Group

Cloud Computing Technology Providers and Contributors in 2008-2009
The following companies are among the providers and contributors of Cloud Computing technology: 10Gen, 3Leaf, 3Tera, Absolute Performance, Accenture, Akamai, Amazon.com, Appirio, Appistry, Areti Internet, Boomi, Box.net, Canaan Partners, Cloud9 Analytics, CloudWorks, CNI Systems, CohesiveFT, CSRware, DataDirect, Dell, DNAmail, eBay, Elastra, EMC, EngineYard, Enki Consulting, Enomaly, Excelian, Flexiscale, Fortress ITX, Forum, GigaSpaces, GoGrid, Google, HP, IBM, IBRIX, Joyent, JumpBox, Layered Technologies, Level 3 Communications, Linxter, LongJump, MDV, Microsoft, Moka5 (MokaFive), Mosso, NewServers, Nirvanix, Ocarina Networks, OpSource, Panorama Software, Peer1 Networks, Pervasive Software, Platform Computing, PLX Technology, Qlayer, Rackspace, RampRate, Red Hat, RightScale, rPath, Salesforce.com, Saugatuck Technology, ServePath, Skills Matter, Skytap, SnapLogic, SOASTA, Sun Microsystems, Symphoniq, Symphony Services, Tap In Systems, Teneros, Terremark, Transitive Corporation, Univa UD, Verizon Business, Vertica, VMware, XCalibre, Zabovo.com, ZOHO and Zuora.

Virtualization Technology Providers and Contributors in 2008-2009
The following companies are among the providers and contributors of Virtualization technology: 3PAR, Accellion, Acronis, Actional, Active Endpoints, ActiveGrid, activePDF, ActiveServers, ActiveState, Actuate, Adaptec, Agile Software, AGiLiENCE, Agilysys, Akorri, AlachiSoft, Alter Logic, Altor Networks, Altova, AMD, AMDAHL, Amentra, Amyuni, anacubis, Apani, APC, Appcelerator, AppSense, AppStream, Array Networks, Ascential, Astaro, Attune Systems, Autodesk, AutoVirt, Availl, Avanade, Azul Systems, Barracuda Networks, BEA Systems, B-hive, Black Duck Software, Blackbaud, Blade Network Technologies, Blue Coat, Blue Lane, BlueArc, BlueNote Networks, BluePheonix Solutions, BMC Software, Borland, Bristol Technology, Brix Networks, BroadVision, Brocade, Burton Group, Business Objects, CA, CalAmp, Cassatt, Cast Iron Systems, Catbird, Cayenne Technologies, Ceedo Technologies, Cenzic, Certeon, CiRBA, Cisco Systems, Cision, Citrix Systems, ClearApp, ClearCube Technology, CollabNet, Compass America, Composite Software, Compugen, Compuware, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, Crescendo Networks, CSC, DataCore, DataSynapse, Dell, Desktone, Digipede Technologies, Double-Take Software, Ecora Software, EDS, eG Innovations, Egenera, Elastra Corporation, Electric Cloud, Embotics, EMC Corporation, Emulex, Endeavors Technology, Enigmatic Corporation, Enterprise Management Associates, Entuity, EqualLogic, Ericom Software, ESRI, EVault, eXludus Technologies, F5 Networks, FalconStor, FastScale Technology, Foedus, Force10 Networks, Fortisphere, Forum Systems, Fujitsu, GemStone Systems, Getronics, GlassHouse, Green Hills Software, Grid Dynamics, GridGain Systems, GT Software, Hitachi, HP, Hyper9, Hyperic, IBM, ICEsoft, IGEL Technology, Illumita, ILOG, IMEX Research, Information Builders, Ingres, InstallFree, Integrien, Intel, Intellium, International Computerware, iTKO LISA, JBoss, Juniper, KACE, Kidaro, LeftHand Networks, Leostream, Lifeboat Distribution, Liquid Computing Corporation, Liquid Technology, Lynux Works, Mainline, ManageIQ, Managed Methods, ManageSoft, Marathon Technologies, McAfee, Mellanox Technologies, Microsoft, Mid-Atlantic Computers, Mindbridge Software, Mindreef, MKS, MonoSphere, Motorola, MQSoftware, mySoftIT, NASTEL, Ncomputing, NEC, Neocleus, NeoPath Networks, Neoware, NetApp, Netegrity, Neterion, Netuitive, Neverfail, Nexaweb, NextAxiom, Nimbus, Nimsoft, Niyuta, NoMachine, Novell, ONStor, Opalis Software, Open Kernel Labs, OpenSpan, OPNET Technologies, Optaros, OpTier, Oracle, Pano Logic, Parallels, Parasoft, Perforce Software, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, PlateSpin/Novell, Progress Software, Prolifics, ProSync Technology, Provision Networks, QLogic, Quest Software, Racemi, Raritan, Raxco Software, Red Hat, Reflex Security, Resolution Enterprises, RingCube Technologies, Riverbed Technology, Rogue Wave Software, RSA Security, Sagnet Solutions, SanDisk Corporation, SAP, SAVVIS, ScaleMP, Scalent Systems, Seanodes, Secure Command, Secure Computing, Sentillion, Shavlik Technologies, ServInt Internet Services, Silpion IT Solutions, SIMtone, Skytap, Skyway Software, Software AG, Sonasoft, SourceGear, Splunk, StackSafe, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StoreVault, StrikeIron, STT WebOS, Sun Microsystems, SunGard, Supermicro Computer, Surgient, SWsoft, Sybase, Symantec, Systar, TBD Networks, Tenfold, TheInfoPro, Thinstall, Third Brigade, TIBCO Software, Tidal Software, Tideway Systems, TOA Solutions, TRANGO Virtual Processors, Trend Micro, Tresys Technology, Trigence, Tripwire, Ulteo, Unisys, United Devices, VaST Systems, VDIworks, VeeAm Software, Verari Systems, Verio, VeriSign, Vicom Computer Services, VirtenSys, Virtera, Virtual Iron, VirtualLogix, Virtugo Software, Virtutech, VisionCore, Vizioncore, VKernel, VMLogix, vmSight, VMware, Vordel, vThere-Sentillion, Vyatta, WaveMaker, Web Age Solutions, WSO2, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo Systems, Zenith Optemedia, Zeus Technology.