The explosion of cloud computing providers dramatically lowered the barriers to entry for web entrepreneurs and innovative projects. However, the lack of interoperability and consistency across services keeps many businesses from adoption. There have been several calls for standards to help make services from different cloud providers interoperable and ultimately more useful to businesses. Uncertainty abounds, with questions such as "Are standards really needed?" "Who should be involved?" and "What are potential consequences?"

In this session, Jonathan Bryce, co-founder of Mosso, the cloud computing division of Rackspace, and provider of the industry's most open cloud platform, will explore the pros and cons of standards, providing insight from customer feedback, and Mosso's experience.

Speaker Bio:
Jonathan Bryce is Founder at Mosso. He started his career working as a web developer for the managed hosting giant, Rackspace. Jonathan had a vision to build a web hosting environment where users could develop their ideal website, and Mosso was born. Currently, Jonathan oversees all operations and customer service served by Mosso, which is the cloud computing division of Rackspace.

Cloud Computing Conference & Expo, November 19-20-21, 2008
SYS-CON Events announced today that Amazon CTO Dr. Werner Vogels will deliver the opening keynote at SYS-CON's Cloud Computing Conference & Expo (www.cloudcomputingexpo.com), which will take place November 19-21, at the Fairmont Hotel at the heart of Silicon Valley, in San Jose, California. The first International Cloud Computing Conference & Expo will be colocated with the 4th International Virtualization Conference & Expo (www.virtualizationconference.com)..

Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch.

There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.

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About the Speaker:
Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision. Prior to joining Amazon, he worked as a research scientist at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems.

Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored close to 80 articles for journals and conferences, most of them on distributed systems technologies for enterprise computing.

Sponsorship and Exhibit Opportunities
Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the upcoming events.

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