Microservices Expo Authors: Pat Romanski, Elizabeth White, Mehdi Daoudi, Flint Brenton, Gordon Haff

Related Topics: @CloudExpo, Containers Expo Blog, Agile Computing

@CloudExpo: Article

Recession of 2008 Makes Cloud Computing the Biggest New IT Topic

Cloud computing has replaced virtualization as the new hot topic of 2008

Greg Ness's Blog

Cloud computing has replaced virtualization as the new hot topic of 2008. Yet underneath the headlines a very basic shift is taking place in the network that promises even more conversations in the very near future. Let’s call this shift the rise of Infrastructure 2.0 or the result of escalating pressures on an already tired network infrastructure.

Over the last three decades we’ve watched a meteoric rise in processing power and intelligence in network endpoints and systems drive an incredible series of network innovations; and those innovations have led to the creation of multi-billion dollar network hardware markets. As we watch the global economy shiver and shake we now see signs of the next technology boom: Infrastructure2.0.

Infrastructure 1.0 - The Multi-billion Dollar Static Network
From the expansion of TCP/IP in the 80s/90s, the emergence of network security in the mid/late 90s to the evolution of performance and traffic optimization in the late 90s/early 00s we’ve watched the net effects of ever-changing software and system demands colliding with static infrastructure. The result has been a renaissance of sorts in the network hardware industry, as enterprises installed successive foundations of specialized gear dedicated to the secure and efficient transport of an ever increasing population of packets, protocols and services. That was and is Infrastructure1.0.

Infrastructure 1.0 made companies like Cisco, Juniper/NetScreen, F5 Networks and more recently Riverbed very successful. It established and maintained the connectivity between ever increasing global populations of increasingly powerful network-attached devices. Its impact on productivity and commerce are proportionate to the advent of oceanic shipping, paved roads and railroads, electricity and air travel. It has shifted wealth and accelerated activities on a level that perhaps has no historical precedent.

I talked about the similar potential economic impacts of cloud computing in June, comparing its future role to the shipment of spices across Asia and the Middle East before the rise of oceanic shipping. One of the key enables of cloud computing is virtualization. And our early experiences with data center virtualization have taught us plenty about the potential impact of clouds on static infrastructure. Some of these impacts will be felt on the network and others within the cloudplexes.

The market caps of Cisco, Juniper, F5, Riverbed and others will be impacted by how well they can adapt to the new dynamic demands challenging the static network.

Virtualization: The Beginning of the End of Static Infrastructure
The biggest threat to the world of multi-billion dollar Infrasructure1.0 players is neither the threat of a protracted global recession nor the emergence of a robust population of hackers threatening increasingly lucrative endpoints. The biggest threat to the static world of Infrastructure1.0 is the promise of even higher factors of change and complexity on the way as systems and endpoints continue to evolve.

More fluid and powerful systems and endpoints will require either more network intelligence or even higher enterprise spending on network management.

This became especially apparent when VMware, Microsoft, Citrix and others in virtualization announced their plans to move their offerings into production data centers and endpoints. At that point the static infrastructure world was put on notice that their habitat of static endpoints was on its way into the history books. I blogged about this, (sort of ) at Always On in February 2007 when making a point about the difficulties inherent with static network security keeping up with mobile VMs.

The sudden emergence of virtualization security marked the beginning of an even greater realization that the static infrastructure built over three decades was unprepared for supporting dynamic systems. The worlds of systems and networks were colliding again and driving new demands that would enable new solution categories.

The new chasm between static infrastructure and software now disconnected from hardware, is much broader than virtsec, and will ultimately drive the emergence of a more dynamic and resilient network, empowered by continued application layer innovations and the integration of static infrastructure with enhanced management and connectivity intelligence.

As Google, Microsoft, Amazon and others push the envelope with massive virtualization-enabled cloudplexes revitalizing small town economies -and whomever else rides the clouds- they will continue to pressure the world of Infrastructure1.0. More sophisticated systems will require more intelligent networks. That simple premise is the biggest threat today to network infrastructure players.

The market capitalizations of Cisco, Juniper, F5 and Riverbed will ultimately be tied to their ability to service more dynamic endpoints, from mobile PCs to virtualized data centers and cloudplexes. Thus far, the jury is still out about the nature and implications of various partnership announcements between 1.0 players and virtualization players.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@MicroservicesExpo Stories
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost every device and service available today and it continues to spur innovations in every field of technology. There are multiple programming languages used to build and run applications in the online world. And just li...
The general concepts of DevOps have played a central role advancing the modern software delivery industry. With the library of DevOps best practices, tips and guides expanding quickly, it can be difficult to track down the best and most accurate resources and information. In order to help the software development community, and to further our own learning, we reached out to leading industry analysts and asked them about an increasingly popular tenet of a DevOps transformation: collaboration.
We call it DevOps but much of the time there’s a lot more discussion about the needs and concerns of developers than there is about other groups. There’s a focus on improved and less isolated developer workflows. There are many discussions around collaboration, continuous integration and delivery, issue tracking, source code control, code review, IDEs, and xPaaS – and all the tools that enable those things. Changes in developer practices may come up – such as developers taking ownership of code ...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Cloud Governance means many things to many people. Heck, just the word cloud means different things depending on who you are talking to. While definitions can vary, controlling access to cloud resources is invariably a central piece of any governance program. Enterprise cloud computing has transformed IT. Cloud computing decreases time-to-market, improves agility by allowing businesses to adapt quickly to changing market demands, and, ultimately, drives down costs.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
How is DevOps going within your organization? If you need some help measuring just how well it is going, we have prepared a list of some key DevOps metrics to track. These metrics can help you understand how your team is doing over time. The word DevOps means different things to different people. Some say it a culture and every vendor in the industry claims that their tools help with DevOps. Depending on how you define DevOps, some of these metrics may matter more or less to you and your team.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an integrator of carrier ethernet and bandwidth to get people to connect to the cloud, to the SaaS providers, and the IaaS providers all on ethernet," explained Paul Mako, CEO & CTO of Massive Networks, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Grape Up leverages Cloud Native technologies and helps companies build software using microservices, and work the DevOps agile way. We've been doing digital innovation for the last 12 years," explained Daniel Heckman, of Grape Up in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Let's do a visualization exercise. Imagine it's December 31, 2018, and you're ringing in the New Year with your friends and family. You think back on everything that you accomplished in the last year: your company's revenue is through the roof thanks to the success of your product, and you were promoted to Lead Developer. 2019 is poised to be an even bigger year for your company because you have the tools and insight to scale as quickly as demand requires. You're a happy human, and it's not just...
The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important. Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage. Key marketplace play...
Cavirin Systems has just announced C2, a SaaS offering designed to bring continuous security assessment and remediation to hybrid environments, containers, and data centers. Cavirin C2 is deployed within Amazon Web Services (AWS) and features a flexible licensing model for easy scalability and clear pay-as-you-go pricing. Although native to AWS, it also supports assessment and remediation of virtual or container instances within Microsoft Azure, Google Cloud Platform (GCP), or on-premise. By dr...
With continuous delivery (CD) almost always in the spotlight, continuous integration (CI) is often left out in the cold. Indeed, it's been in use for so long and so widely, we often take the model for granted. So what is CI and how can you make the most of it? This blog is intended to answer those questions. Before we step into examining CI, we need to look back. Software developers often work in small teams and modularity, and need to integrate their changes with the rest of the project code b...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...