Click here to close now.


Microservices Expo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, Chris Witeck

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Article

Economic Downturn Helps Drive Cloud Evolution

As providers evolve from traditional hosting they face a window of opportunity in the current, rather dismal, economic outlook

Douglas Gourlay's Blog

As providers evolve from traditional hosting they may be facing a window of opportunity in the current, rather dismal, economic outlook: Cloud Computing.

In periods of economic uncertainty, especially when the capital for large-scale build-outs may be hard to raise in the debt markets or at least much more expensive to raise people turn to look at other options that enable them to continue to meet end-user and business demands for IT services. Sometimes they need capacity, sometimes IT just needs the time to focus on new projects.

Enter Cloud Computing, or as we may describe it here, ‘Hosting Evolved’. The key benefits that I see to a cloud architecture from the client side are as follows:

1) Can expand amount of resources applied against a given workload without having to front the capital and without having to build in advance of demand

2) Do not have to build the expertise in areas like HVAC, Electrical and Mission-Crticial Facility Design/Operation in-house - let someone else deal with it

3) Can be part of a business continuance and disaster recovery strategy

4) Can enable a stateless computing architecture when coupled with other technologies like VDI

The client-side negatives generally are in the area of data security and integrity and the perennial decision of whether to use any sort of hosted architecture for mission-critical or ‘core’ IT applications.

On the hosting provider side I would differentiate a cloud model from traditional hosting by using a software versus hardware corollary. Cloud COmputing depends on software provisioning, software defined workload containers, and software abstractions between physical and logical and from one tenant to another. Traditional hosting by contrast deploys separate physical hardware per customer- servers, network, storage, SLB, and security;, rarely shares resources between customers, and has a physical layer delay on the instantiation of a customer service.

As providers evolve from traditional hosting they may be facing a window of opportunity in the current, rather dismal, economic outlook. I always believe that these periods of economic malaise are the opportune time for the swift and bold to break into new markets or to transform themselves. There will be a set of customers in the enterprise looking to lower costs, defer capital or wait until they can raise it, and offload non-core IT processes. The question is will there be enough Service Providers there to support the increase in demand and do so in a scalable and operationally efficient fashion. A cloud computing architecture may provide this.

What do you see as the infrastructure change required to enable a traditional hosting provider to move from a physical hosting architecture to a more virtualized one? One with portable workload virtual machines, segmented from each other, and the ability to move workload within pods/containers/rows within the data center.

More Stories By Douglas Gourlay

Douglas Gourlay is the Vice President of Marketing for Cisco’s Data Center Solutions Group.

Douglas Gourlay leads global marketing for Cisco’s Data Center technologies. As Vice President of Cisco’s Data Center Solutions Group, Gourlay defines and executes Cisco’s global marketing strategy for data center, virtualization, and cloud computing solutions. This includes the Nexus and Catalyst Data Center Switches, Application and Server Load-Balancing, Storage Networking, Blade Switching, and Wide-Area Application Services product families and their IT solutions.

Since 1998 Gourlay has led and contributed to numerous hardware, software, and systems architecture developments across Cisco. He has served as senior director of product management for the Nexus Family of Data Center switches, director of product management for the Catalyst® 6500 Series of LAN Switches, and led product management for Cisco’s Application Delivery product family. Gourlay has filed or holds more than 20 patents in networking technologies.

Prior to Cisco Gourlay was an industry consultant and served as a US Army Infantry Officer.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Most Recent Comments
John Qualls 10/15/08 10:21:44 AM EDT

I agree with Douglas Gourlay. Cloud computing is a great solution for companies seeking survival strategies during the economic downturn. With capital shortages, a monthly subscription allows companies to manage their cash flow, investing in only the capacity they need today.

The added protection of back-up functions and recovery capability protect current day-to-day operations in even the worst disasters.

@MicroservicesExpo Stories
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
You may have heard about the pets vs. cattle discussion – a reference to the way application servers are deployed in the cloud native world. If an application server goes down it can simply be dropped from the mix and a new server added in its place. The practice so far has mostly been applied to application deployments. Management software on the other hand is treated in a very special manner. Dedicated resources are set aside to run the management software components and several alerting syst...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Naturally, new and exciting technologies and trends like software defined networking, the Internet of Things and the cloud tend to get the lion’s share of attention these days, including when it comes to security. However, it’s important to never forget that at the center of it all is still the enterprise network. And as evidenced by the ever-expanding landslide of data breaches that could have been prevented or at least their impact lessened by better practicing network security basics, it’s ...
This morning on #c9d9 we spoke with two industry veterans and published authors - James DeLuccia and Jonathan McAllister - on how to bake-in security and compliance into your DevOps processes, and how DevOps and automation can essentially help you pass your next audit.
Put the word continuous in front of many things and we help define DevOps: continuous delivery, continuous testing, continuous assessment, and there is more. The next BriefingsDirect DevOps thought leadership discussion explores the concept of continuous processes around the development and deployment of applications and systems. Put the word continuous in front of many things and we help define DevOps: continuous delivery, continuous testing, continuous assessment, and there is more.
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The annual holiday shopping season, which started on Thanksgiving weekend and runs through the end of December, is undoubtedly the most crucial time of the year for many eCommerce websites, with sales from this period having a dramatic effect on the year-end bottom line. Web performance – or, the overall speed and availability of a website or mobile site – is an issue year-round, but it takes on increased importance during the holidays. Ironically, it is at this time of year that networks and i...
Hiring the wrong candidate can cost a company hundreds of thousands of dollars, and result in lost profit and productivity during the search for a replacement. In fact, the Harvard Business Review has found that as much as 80 percent of turnover is caused by bad hiring decisions. But when your organization has implemented DevOps, the job is about more than just technical chops. It’s also about core behaviors: how they work with others, how they make decisions, and how those decisions translate t...
People want to get going with DevOps or Continuous Delivery, but need a place to start. Others are already on their way, but need some validation of their choices. A few months ago, I published the first volume of DevOps and Continuous Delivery reference architectures which has now been viewed over 50,000 times on SlideShare (it's free to registration required). Three things helped people in the deck: (1) the reference architectures, (2) links to the sources for each architectur...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...