Welcome!

Microservices Expo Authors: Jason Bloomberg, Elizabeth White, Carmen Gonzalez, Pat Romanski, AppNeta Blog

Related Topics: Artificial Intelligence, Microservices Expo, IBM Cloud

Artificial Intelligence: Article

How to Sell an SOA

SOA is complex – it affects almost every aspect of the enterprise if done to the fullestwith the basic premise of RDBMS

As you can imagine, I spend a lot of time speaking to people about service oriented architecture (and it’s variants for infrastructure and enterprise) and about how best to create a true implementation (or at least, an effective one).  There is a great deal of detail in creating such an artifact – design yes, but also implementation, operational details, governance and a myriad of other tasks that can easily take up a chief architect’s entire day.  These tasks are all vital to the actual creation of the architecture, but for all that they may seem the fundamental first steps in evolving the IT shop, and yet there are even more necessary first steps – selling the concept in the first place.

SOA in many ways reminds me of relational database technology. At it’s first inception, the concept of an RDBMS must have had a hard sell.  Sure it made perfect sense to arrange the data and ensure that the relationships between the data were enforced but what was the business case that enabled the purchase of this new and expensive technology?  You certainly couldn’t say that by introducing a relation database you were going to make the company twenty million dollars a year annually.  So the RDBMS slowly made it’s way into the IT arsenal a little at a time, with justifications added in a variety of ways. 

SOA is even more complex – it affects almost every aspect of the enterprise if done to the fullest, and yet the basic premise is very similar to the RDBMS – it’s a better way to work.  I imagine the discovery of the wheel engendered similar thought – “Duh, why didn’t I think of that, it’s so simple”.   And yet there’s a mountain of legacy code, fifty years worth in some cases, that prevent a simple rip and replace.  Not to mention the cost problem.

But the real challenge in SOA is finding the ROI in IT.  The logical statement that spending twenty million (I’m just picking a big number here, not stating that an SOA conversion should cost that) on conversion will in the future make all IT projects easier to implement, and thus less costly by some factor is in most cases not a sufficient justification.  And the idea of tacking it on to some in flight project usually creates howls from the business owner who somehow is being asked to pay much more than their base project should cost. 

Really, there’s got to be another way.  And there is – making the business a partner.  SOA is something that enables changes to how the IT organization reacts to business requirements and new functionality requests, making them easier to accomplish, and therefore both faster and cheaper.  Building a case with the business that these changes are important, and justify slightly hire costs for the first few projects is helpful.  Finding a large scale transformation project is even better.

In a large scale transformation, many IT systems are going to be touched, re-aligned or replaced.  New data models will come into being, and new services will be needed.  This is not to say that it’s justification for throwing the kitchen sink into the IT budget during a transformation, but a case can easily be made based on the integration needs that are without a doubt going to be part of the program.  Instead of some cost savings in the future, by going with SOA in a transformation, the cost savings can be realized within the program itself.

This isn’t what the IT world wants to hear – there’s a strong push from vendors and platform providers to go SOA – but it is the reality of software systems.  The concept of a system that constantly requires renewal is foreign for some reason to financial folks, even though there are countless examples of the concept in the world.  Software has a lifecycle, and if you don’t feed your investment, it dies.  Nevertheless, in order to move to an SOA environment, we need to recognize the need to involve the business side of the organization in our activities and make a case in a language they understand in order to be successful.

More Stories By Sean Rhody

Sean Rhody is the founding-editor (1999) and editor-in-chief of SOA World Magazine. He is a respected industry expert on SOA and Web Services and a consultant with a leading consulting services company. Most recently, Sean served as the tech chair of SOA World Conference & Expo 2007 East.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
The IT industry is undergoing a significant evolution to keep up with cloud application demand. We see this happening as a mindset shift, from traditional IT teams to more well-rounded, cloud-focused job roles. The IT industry has become so cloud-minded that Gartner predicts that by 2020, this cloud shift will impact more than $1 trillion of global IT spending. This shift, however, has left some IT professionals feeling a little anxious about what lies ahead. The good news is that cloud computin...
Lots of cloud technology predictions and analysis are still dealing with future spending and planning, but there are plenty of real-world cloud use cases and implementations happening now. One approach, taken by stalwart GE, is to use SaaS applications for non-differentiated uses. For them, that means moving functions like HR, finance, taxes and scheduling to SaaS, while spending their software development time and resources on the core apps that make GE better, such as inventory, planning and s...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
The rise of containers and microservices has skyrocketed the rate at which new applications are moved into production environments today. While developers have been deploying containers to speed up the development processes for some time, there still remain challenges with running microservices efficiently. Most existing IT monitoring tools don’t actually maintain visibility into the containers that make up microservices. As those container applications move into production, some IT operations t...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
As Enterprise business moves from Monoliths to Microservices, adoption and successful implementations of Microservices become more evident. The goal of Microservices is to improve software delivery speed and increase system safety as scale increases. Documenting hurdles and problems for the use of Microservices will help consultants, architects and specialists to avoid repeating the same mistakes and learn how and when to use (or not use) Microservices at the enterprise level. The circumstance w...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
By now, every company in the world is on the lookout for the digital disruption that will threaten their existence. In study after study, executives believe that technology has either already disrupted their industry, is in the process of disrupting it or will disrupt it in the near future. As a result, every organization is taking steps to prepare for or mitigate unforeseen disruptions. Yet in almost every industry, the disruption trend continues unabated.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...