Welcome!

Microservices Expo Authors: Pat Romanski, Liz McMillan, Stackify Blog, Elizabeth White, Yeshim Deniz

Related Topics: Microservices Expo

Microservices Expo: Article

SOA Vendors Focus Too Much on Integration . . .

. . .and not enough on architecture

We've all experienced the hype: "We're a SOA tool, and we're here to help!"

However, most SOA vendors out there don't understand the value of SOA, or even how to approach SOA. They focus on the tactical and not the strategic. Why? A tactical approach is easier for them to sell, and easier for them to understand. However, this approach means they are selling their customers short.

Take integration, for example. We've understood how to do integration since the early days of EAI, and, indeed, it's clearly a component of SOA. However, integration, on its own, is not architecture. Thus, just binding systems together is not architecture, thus it is not SOA.

The fact is that dozens of vendors built integration tools when integration was hot. As the world moved toward SOA, driven by the hype, vendors just relabeled their tools "SOA," even though they still address integration and not architecture. Therefore, when selling into the SOA market, they are driving integration and not architecture, focusing more on the tactical and not the strategic. There is not as much value to the business there.

While many think that just binding applications together, allowing them to share behavior and information counts as SOA, that's really not the case. SOA is the orderly management of many resources/services, and providing the ability to configure those resources into solutions, or, more important, reconfigure them as new solutions as the business requires. In essence, you create a platform for change, which is a much different notion than simple integration.

My advice to these vendors is to spend some more time understanding just what SOA is, and its value to the business. Integration is in there, but it's a small part of architecture. I should know, I wrote the book on integration. However, I did not attempt to see it as architecture. Vendors should not pass if off as that either.

But, of course, a few vendors and end users are pushing back on my advice, and here is some general guidance around the pushback.

  • SOA vendors don't need to understand architecture. They do indeed; this includes architecture in general, and "an architecture" specifically...yours for instance. When you're selling technology, it's a tad helpful if you understand its logical fit within the SOA. I'm surprised I have to keep explaining this, but there are those out there who think that tactical selling of this type of technology is the most productive approach. It's clearly not if you've seen the results. VDA, or Vendor Driven Architecture, is killing SOA. Not that the vendors are evil guys trying to trick end users, but the lack of architectural consideration, on both sides, means you will select the improper technology in many instances.
  • But, integration is important Dave. You bet it is, but it's not architecture; it's a part of architecture. Architecture is the orderly creation, placement, configuration, and management of IT assets, and integration is a core architectural pattern. Indeed, without the notion of integration, SOA would not do the job now, would it? Systems need communication at both the information (data) and behavior levels (service), including mediation of the different formats, semantics, protocol, and APIs. However, the more holistic concept is architecture, and you can't do integration without understanding the architectural context. This includes vendors and enterprise / SOA architects, working together.

I suspect that this won't be well received by the SOA vendors out there, based on the reaction from the last column in which I addressed this issue. However, it's tough love. You better figure out how to sell technology with the heart of a teacher, and not the heart of a salesman, else you'll discover that your customers won't find you helpful in the long run. The good vendors understand that, and end users really should ask the tough questions up front.

More Stories By David Linthicum

Dave Linthicum is Sr. VP at Cloud Technology Partners, and an internationally known cloud computing and SOA expert. He is a sought-after consultant, speaker, and blogger. In his career, Dave has formed or enhanced many of the ideas behind modern distributed computing including EAI, B2B Application Integration, and SOA, approaches and technologies in wide use today. In addition, he is the Editor-in-Chief of SYS-CON's Virtualization Journal.

For the last 10 years, he has focused on the technology and strategies around cloud computing, including working with several cloud computing startups. His industry experience includes tenure as CTO and CEO of several successful software and cloud computing companies, and upper-level management positions in Fortune 500 companies. In addition, he was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities, including University of Virginia and Arizona State University. He keynotes at many leading technology conferences, and has several well-read columns and blogs. Linthicum has authored 10 books, including the ground-breaking "Enterprise Application Integration" and "B2B Application Integration." You can reach him at [email protected] Or follow him on Twitter. Or view his profile on LinkedIn.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
09/12/08 11:09:34 AM EDT

Trackback Added: The Problem with SOA is Architecture; As I read David Linthicum's post on SOA vendors focus too much on integration... and not enough on architecture, this really clarified one of the messes we've gotten into with SOA. The problem is architecture. Dave's definition of architecture (from the post) is:the orderly creation, placement, configuration, and management of IT assets.The problem is that it's only one definition of

@MicroservicesExpo Stories
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That’s why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.
The first step to solving a problem is recognizing that it actually exists. And whether you've realized it or not, cloud services are a problem for your IT department. Even if you feel like you have a solid grasp of cloud technology and the nuances of making a cloud purchase, business leaders don't share the same confidence. Nearly 80% feel that IT lacks the skills necessary to help with cloud purchases-and they're looking to cloud brokers for help instead. It's time to admit we have a cloud s...
According to a recent Gartner study, by 2020, it will be unlikelythat any enterprise will have a “no cloud” policy, and hybrid will be the most common use of the cloud. While the benefits of leveraging public cloud infrastructures are well understood, the desire to keep critical workloads and data on-premise in the private data center still remains. For enterprises, the hybrid cloud provides a best of both worlds solution. However, the leading factor that determines the preference to the hybrid ...
In this modern world of IT, you've probably got some new colleagues in your life-namely, the cloud and SaaS providers who now hold your infrastructure in their hands. These business relationships-yes, they're technology-based, but cloud and SaaS are business models-will become as important to your IT team and your company as the hardware and software you used to install. Once you've adopted SaaS, or inherited SaaS, it's on you to avoid price hikes, licensing issues and app or provider sprawl....