Aspera announced that its whole suite of software products seamlessly integrates with the IBM Media Hub Solution Framework, enabling digital content to be moved at maximum speed with unprecedented bandwidth control, complete security and uncompromising reliability.

The conversion to using pure digital content is transforming the media industry – enabling companies to develop and produce content in various forms and deliver it directly to consumers through any number of devices, channels and formats. Specifically designed for media and entertainment providers, IBM Media Hub Solution Framework is a standards-based, services oriented architecture (SOA) approach to integrating business and media production applications into a single, streamlined, file-based workflow. High-speed file transfer capabilities – including Aspera’s industry-leading fasp transport technology – complement Media Hub’s open standards approach and streamlined architecture, enabling media and entertainment companies to reduce costs and get new products and services to consumers more rapidly through improved production and distribution capabilities.

“Aspera powers high-speed transfer of media files regardless of size, network conditions and distance,” said Michelle Munson, Aspera co-founder, president and CEO. “The integration of our breakthrough transport technology with IBM’s industry-leading content management, production and delivery architecture gives media organizations the flexibility and performance to successfully implement the complex content workflows they now need to build their business upon.”

The integration of Aspera high-speed file transfer technology to the IBM Media Hub Solution Framework provides customers with one of the fastest digital transport platforms available today for moving large files globally over existing network infrastructures. In addition, IBM Media Hub users will have immediate compatibility with thousands of Aspera users throughout the media and entertainment industry – allowing for faster time to market, improved agility in digital production workflows and greater responsiveness to market demand.

“Media and entertainment companies require solutions that help them respond quickly to a more complex, fast-paced and fragmented marketplace,” said Steve Canepa, vice president, Global Media and Entertainment Industry at IBM. “Media Hub offers a foundation to enable business transformation by linking business and content systems together for effective media management. Integrating high-performance file transfer technologies such as Aspera’s further enhances our ability to provide the speed and flexibility that our media clients demand.”