|By Sean Rhody||
|June 17, 2008 09:15 AM EDT||
From the title, you might be thinking that I’m about to start this month’s editorial with a reference to talking to animals and somehow tie that into SOA. Instead, what I actually would like to talk about is the pushmi-pullyu (I got the spelling from Wikipedia; I always thought it was “push-me pull you”). In the books, the pushmi-pullyu is an animal with two heads, each one going in the opposite direction.
What the pushmi-pullyu means to me in this particular context is two-way communication and the enfranchisement that it represents. In particular, I’m talking about the way Web 2.0 enhances SOA and further enables changes in our communication model from a push to a push–pull model.
You might think we already have a two-way model, but in most cases there’s not really an equality relationship between the push and the pull. For example, a corporate site interacting with a consumer ought to be as much about the consumer’s needs as the corporation’s. Why, you ask? Because Web 2.0 is about social computing, and is as much a response to the unfriendliness of static web pages as it is a technology movement.
SOA discussions all tend to follow the same pattern – establish fundamentals, set up security, look at scaling, set up governance, and we’ll get to BPM later. All of these issues are worthy of discussion, but they also tend to shortchange an area that I think needs even more focus – user interaction.
I don’t just mean eliciting a response from a user either. I mean actually allowing the user to make decisions and guide his path through the services offered by a corporation. Social networking sites such as Facebook or MySpace are cases in point.
Traditional Internet marketing and personalization concentrated mostly on segmenting users from a corporate viewpoint. These are our high dollar users; they get more bandwidth and discounts. These are our low dollar users; they get a slower response. In some ways it made sense – if you ignore the fact that the user is an intelligent human being and can often resent being seen as merely a dollar sign or a variable in an equation.
The impact of social computing and the human network effect are already changing the way we have to look at end users. Far from viewing them as simpletons who need our guidance, we need to enable them as intelligent beings who can chart their own course through our services, and who enjoy the freedom to associate with one another on their own terms. In short, treat people like grown-ups. Now there’s a frightening concept.
Yet it pays dividends every single time. Brand loyalty, word of mouth, customer adoption – all are driven by focusing on taking a service, and making it extremely easy for a user to consume it – in whatever way they may find appropriate.
Social networking sites could have static groupings – default settings that you could choose to enroll in. But that limits the participation of others – because it doesn’t allow for open enrollment and dynamic creation based on user-defined groups – and creates a one-way conversation between the corporation and the user. What’s really needed is the ability to work both ways and allow the user as much freedom as the corporation enjoys (or at least almost as much).
The lesson is clear for us – to make SOA truly meaningful we have to give users a means to interact with services in ways that they choose. We need to break down the walls that we’ve worked so hard to put up and find the courage to empower the end user (and the strength and intelligence to still have a secure environment without security checks interfering with individuality). If we can achieve that, we’ll have made the whole SOA journey worthwhile.
That’s our focus for this month – Web 2.0 and SOA. Now I’ve got to run; I’ve got a con call with a chimpanzee on line one and the lions want to discuss a shared governance model.
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 22, 2016 09:00 PM EDT Reads: 1,235
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 22, 2016 09:00 PM EDT Reads: 3,883
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 22, 2016 08:45 PM EDT Reads: 2,466
Analysis of 25,000 applications reveals 6.8% of packages/components used included known defects. Organizations standardizing on components between 2 - 3 years of age can decrease defect rates substantially. Open source and third-party packages/components live at the heart of high velocity software development organizations. Today, an average of 106 packages/components comprise 80 - 90% of a modern application, yet few organizations have visibility into what components are used where.
Oct. 22, 2016 08:45 PM EDT Reads: 1,490
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Oct. 22, 2016 08:30 PM EDT Reads: 1,671
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 22, 2016 08:15 PM EDT Reads: 3,768
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 22, 2016 07:45 PM EDT Reads: 1,816
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 22, 2016 07:00 PM EDT Reads: 768
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 22, 2016 06:45 PM EDT Reads: 618
If you are within a stones throw of the DevOps marketplace you have undoubtably noticed the growing trend in Microservices. Whether you have been staying up to date with the latest articles and blogs or you just read the definition for the first time, these 5 Microservices Resources You Need In Your Life will guide you through the ins and outs of Microservices in today’s world.
Oct. 22, 2016 05:15 PM EDT Reads: 6,435
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 22, 2016 04:00 PM EDT Reads: 3,585
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Oct. 22, 2016 04:00 PM EDT Reads: 3,661
For those unfamiliar, as a developer working in marketing for an infrastructure automation company, I have tried to clarify the different versions of DevOps by capitalizing the part that benefits in a given DevOps scenario. In this case we’re talking about operations improvements. While devs – particularly those involved in automation or DevOps will find it interesting, it really talks to growing issues Operations are finding. The problem is right in front of us, we’re confronting it every day,...
Oct. 22, 2016 04:00 PM EDT Reads: 3,083
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 22, 2016 03:30 PM EDT Reads: 2,247
At its core DevOps is all about collaboration. The lines of communication must be opened and it takes some effort to ensure that they stay that way. It’s easy to pay lip service to trends and talk about implementing new methodologies, but without action, real benefits cannot be realized. Success requires planning, advocates empowered to effect change, and, of course, the right tooling. To bring about a cultural shift it’s important to share challenges. In simple terms, ensuring that everyone k...
Oct. 22, 2016 03:00 PM EDT Reads: 12,356
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Oct. 22, 2016 02:45 PM EDT Reads: 1,506
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, will discuss what every business should plan for how to structure their teams to d...
Oct. 22, 2016 01:15 PM EDT Reads: 1,284
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 22, 2016 12:45 PM EDT Reads: 1,275
When we talk about the impact of BYOD and BYOA and the Internet of Things, we often focus on the impact on data center architectures. That's because there will be an increasing need for authentication, for access control, for security, for application delivery as the number of potential endpoints (clients, devices, things) increases. That means scale in the data center. What we gloss over, what we skip, is that before any of these "things" ever makes a request to access an application it had to...
Oct. 22, 2016 12:00 PM EDT Reads: 13,605
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 22, 2016 08:30 AM EDT Reads: 959