Click here to close now.




















Welcome!

Microservices Expo Authors: Elizabeth White, VictorOps Blog, Pat Romanski, Liz McMillan, Ruxit Blog

Related Topics: CMS, Microservices Expo, Agile Computing

CMS: Article

Mashups Accelerating and SOA Is Along for the Ride

Mashups are moving from things that are conceptual and fun to things that are productive and businesslike

It doesn’t take a rocket scientist to understand that mashups are moving from things that are conceptual and fun, to things that are productive and businesslike. The fact is, developers are leveraging mashups to solve all sorts of business problems these days, and the speed to production and the value of these little applications is compelling.

However, when you look at mashups, you're not only looking at the mixing and matching of resources found on the Web and / or within the enterprise, but at a true composite application as we've been defining for years in the world of SOA. Thus, mashups are indeed SOA, and SOA does indeed include the concept of mashups. However, there are many in the emerging world of Web 2.0 who would differ on this point of view. We’ll talk more about that later.

What I’m asserting is that, when talking about mashups in the context of architecture, you're typically talking about SOA. In fact, when considering mashups, they are one of the most successful aspects of SOA. The use of mashups is now exploding, and thus they provide the best proof point of SOA. In essence, mashups are the killer application for SOA.

Or, if you're talking about "webby" applications, then perhaps WOA, or Web-Oriented Architecture, is a better term. It really doesn’t matter to me, as long as we're discussing the use of Web-based, and enterprise-based, resources/services that are knitted together to form a solution. Or, more important, provide the ability to re-create the solution (the composite) without a lot of latency, in essence, adding the notion of agility.

Most who build mashups don't think of it as SOA. However, the core notions of SOA / WOA are clearly at work when considering mashups. I view mashups as a mechanism that proves the SOA concept. As time goes on, the concept of mashups will morph into traditional development and become part of the architecture. Yes, this means that mashups won’t be the reneged and disruptive concept they are today, but a well-defined approach to combining many resources together into something that solves a core business problem, and does so quickly.

Mashup Pushback
There are those who do not want the term "mashups" sullied with the term "SOA." The core message is that they view SOA as something that's "enterprisy," and mashups as much more innovative and not really enterprise-related. I can see their point, but the use of mashups is never unrelated to architecture. Indeed, any application is by definition a part of architecture…even enterprise architecture and SOA.

Let me be clear. While mashups are an innovative way of building very cool applications from many available resources, visual and non-visual, they are still composite applications. While I'm seeing mashups that are completely Web hosted, I'm seeing more and more that are a mix of Web and enterprise resources, as well as mashups that are true "enterprise mashups."

While mashups did not emerge from the core concepts of SOA, they do provide some core SOA mechanisms, including the ability to:

  • Place volatility into a single domain, thus allowing for changes, thus allowing for agility
  • Leverage services, both for information and behavior
  • Bind together many back-end systems, making new and innovative uses of those systems

This does not mean that mashups are not innovative; clearly they are. Moreover, it doesn’t mean that mashups are not extensions of the core notion of SOA. Remember, SOA is not an object, it's an architectural pattern.

The reality is that mashups are nothing new, as a concept, and SOA is nothing revolutionary. The core value of mashups is the ability to quickly assemble killer applications using existing resources. We’ve been doing this since the days of object-oriented and component-based programming. However, modern mashups using resources found on the Web, typically free and on-demand, are much more exciting and cool. 

SOA is not as exciting and cool these days, although it’s clearly about creating resources and then combining and recombining them into solutions. This provides the ability to adapt to business changes, which is the core benefit of SOA. Thus, with the success of mashups as a core composite application approach, comes the success of SOA. You just can’t deny that fact.

More Stories By David Linthicum

Dave Linthicum is Sr. VP at Cloud Technology Partners, and an internationally known cloud computing and SOA expert. He is a sought-after consultant, speaker, and blogger. In his career, Dave has formed or enhanced many of the ideas behind modern distributed computing including EAI, B2B Application Integration, and SOA, approaches and technologies in wide use today. In addition, he is the Editor-in-Chief of SYS-CON's Virtualization Journal.

For the last 10 years, he has focused on the technology and strategies around cloud computing, including working with several cloud computing startups. His industry experience includes tenure as CTO and CEO of several successful software and cloud computing companies, and upper-level management positions in Fortune 500 companies. In addition, he was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities, including University of Virginia and Arizona State University. He keynotes at many leading technology conferences, and has several well-read columns and blogs. Linthicum has authored 10 books, including the ground-breaking "Enterprise Application Integration" and "B2B Application Integration." You can reach him at [email protected] Or follow him on Twitter. Or view his profile on LinkedIn.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Early in my DevOps Journey, I was introduced to a book of great significance circulating within the Web Operations industry titled The Phoenix Project. (You can read our review of Gene’s book, if interested.) Written as a novel and loosely based on many of the same principles explored in The Goal, this book has been read and referenced by many who have adopted DevOps into their continuous improvement and software delivery processes around the world. As I began planning my travel schedule last...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
The Microservices architectural pattern promises increased DevOps agility and can help enable continuous delivery of software. This session is for developers who are transforming existing applications to cloud-native applications, or creating new microservices style applications. In his session at DevOps Summit, Jim Bugwadia, CEO of Nirmata, will introduce best practices, patterns, challenges, and solutions for the development and operations of microservices style applications. He will discuss ...
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy ...
Docker containerization is increasingly being used in production environments. How can these environments best be monitored? Monitoring Docker containers as if they are lightweight virtual machines (i.e., monitoring the host from within the container), with all the common metrics that can be captured from an operating system, is an insufficient approach. Docker containers can’t be treated as lightweight virtual machines; they must be treated as what they are: isolated processes running on hosts....
Before becoming a developer, I was in the high school band. I played several brass instruments - including French horn and cornet - as well as keyboards in the jazz stage band. A musician and a nerd, what can I say? I even dabbled in writing music for the band. Okay, mostly I wrote arrangements of pop music, so the band could keep the crowd entertained during Friday night football games. What struck me then was that, to write parts for all the instruments - brass, woodwind, percussion, even k...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
What does “big enough” mean? It’s sometimes useful to argue by reductio ad absurdum. Hello, world doesn’t need to be broken down into smaller services. At the other extreme, building a monolithic enterprise resource planning (ERP) system is just asking for trouble: it’s too big, and it needs to be decomposed.
Several years ago, I was a developer in a travel reservation aggregator. Our mission was to pull flight and hotel data from a bunch of cryptic reservation platforms, and provide it to other companies via an API library - for a fee. That was before companies like Expedia standardized such things. We started with simple methods like getFlightLeg() or addPassengerName(), each performing a small, well-understood function. But our customers wanted bigger, more encompassing services that would "do ...
The pricing of tools or licenses for log aggregation can have a significant effect on organizational culture and the collaboration between Dev and Ops teams. Modern tools for log aggregation (of which Logentries is one example) can be hugely enabling for DevOps approaches to building and operating business-critical software systems. However, the pricing of an aggregated logging solution can affect the adoption of modern logging techniques, as well as organizational capabilities and cross-team ...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence, and marketing analytics. Modern marketers today are driven by data and rely on many different analytics tools. They need DevOps engineers in general and server log data specifically to do their jobs well. Here’s why: Server log files contain the only data that is completely full and accurate in th...
Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to its customers that its products will deliver the value and experience customers expect. Today, digital is transforming enterprises across numerous industries. As companies become software-driven organizations, their brands transform into digital brands. But if brands are promises, then what do digital brands promise – and how do those promises differ from ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
We chat again with Jason Bloomberg, a leading industry analyst and expert on achieving digital transformation by architecting business agility in the enterprise. He writes for Forbes, Wired, TechBeacon, and his biweekly newsletter, the Cortex. As president of Intellyx, he advises business executives on their digital transformation initiatives and delivers training on Agile Architecture. His latest book is The Agile Architecture Revolution. Check out his first interview on Agile trends here.