Click here to close now.

Welcome!

Microservices Journal Authors: Elizabeth White, Liz McMillan, Blue Box Blog, AppDynamics Blog, Pat Romanski

Related Topics: Web 2.0, Microservices Journal

Web 2.0: Article

Web-Oriented Architecture (WOA) Gains Momentum

Riding the waves of SOA and the Web

We seem to be riding a new wave…or the combination of two waves really…the Web and SOA.

As I've been stating for the past five years: if you want to provide real value to your enterprise, SOA should extend out of the firewall and into the Internet. However, this was not universally accepted by the rank-and-file SOA guys. Generally speaking, most viewed SOA as something that occurred exclusively within the firewall, and extending the reach of their SOA to Internet-based resources was taboo.

Thus, the notion of WOA, or Web-Oriented Architecture, is really SOA that uses Web-based resources including services, applications, directories, tools, etc., and the general acceptance that it's okay to place business processes outside of the firewall. Not sure if anyone is selling this as a replacement to SOA, or traditional enterprise architecture, but it's really an approach to architecture where there is a core acceptance that Web-based resources may provide the most speed to delivery, the largest number of resources, and a minimum amount of cost.

The general notion is that the Web provides another location for core business processes using outsourced infrastructure and reusable business processes that are accessible on-demand. These Web-born systems/architectures provide better development speed, access to pre-built resources, and much more value when compared to traditional enterprise approaches. These are the reasons SOA proves itself on the platform of the Web more so than within the enterprise these days…it's just faster, easier, and provides more initial ROI.

Keep in mind that enterprise SOA projects are still progressing. However, the use of Web-born resources, such as on-demand Web services, SaaS, and on-demand tools such as Google's new App Engine, is creating more of a grass-roots movement toward SOA/WOA. This movement is shifting from the developers to the architects, not from the architects to the developers. The former is much faster.

The same pattern was seen with the rise of SaaS. Salesforce.com did not sell to IT. IT would block any attempt to leverage remotely hosted applications. Instead they sold to those who had the pain and needed a quick and easy solution, and SaaS filled that need nicely.

IT only adopted SaaS after there were so many SaaS users within their enterprise that they wanted to subsume and control the use of SaaS. I've personally seen IT leaders push back hard on SaaS, then change their tune once they've seen the value, or are forced to see it. There is always a not-invented-here issue with this technology, and clearly you can no longer hug your server. Those who were in denial are now coming around.

The adoption of Web-born SOA, or WOA, is finding a similar adoption pattern. Composite applications will be and are being built within emerging on-demand tools such as Google App Engine. Those applications will need information, services, and APIs, also delivered on-demand over the Web. Moreover, enterprises will seek to externalize existing enterprise data to WOA as well and thus user management and security will remain a core issue. Indeed, we could see many enterprises with more business processes running outside of the firewall than within, in just a few years.

Once that trend is clear, as it's becoming today, we'll find that more sophisticated core architectural technology will become more mature on the Web as well. This includes SOA governance on-demand, and service directories inclusive of visual and non-visual services available for mashing up into solutions. In essence, process-by-process, application-by-application, and service-by-service, we're re-hosting core business processes and services on the Web.

While this was science fiction just a few years ago, it's happening today, guys.

More Stories By David Linthicum

Dave Linthicum is Sr. VP at Cloud Technology Partners, and an internationally known cloud computing and SOA expert. He is a sought-after consultant, speaker, and blogger. In his career, Dave has formed or enhanced many of the ideas behind modern distributed computing including EAI, B2B Application Integration, and SOA, approaches and technologies in wide use today. In addition, he is the Editor-in-Chief of SYS-CON's Virtualization Journal.

For the last 10 years, he has focused on the technology and strategies around cloud computing, including working with several cloud computing startups. His industry experience includes tenure as CTO and CEO of several successful software and cloud computing companies, and upper-level management positions in Fortune 500 companies. In addition, he was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities, including University of Virginia and Arizona State University. He keynotes at many leading technology conferences, and has several well-read columns and blogs. Linthicum has authored 10 books, including the ground-breaking "Enterprise Application Integration" and "B2B Application Integration." You can reach him at [email protected] Or follow him on Twitter. Or view his profile on LinkedIn.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Nate Gordon, Director of Technology at Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, took a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They also discussed how to deploy private cloud environments in 15 minutes or less.
Cloud Expo New York is happening from June 9 - 11. This event brings together the worlds of Cloud Computing, DevOps, IoT, WebRTC, Big Data and SDDC. We hope to see you there-members of the Blue Box team will exhibit in booth 218 next to the DevOps area. Plus, our Chief Product Officer, Hernan Alvarez, will present his talk "The Cloud Has a Down-and-Dirty Lining" as part of the Operations track in the DevOps Summit portion of the event on June 9 at 11 am. Learn more about his session her...
Docker is an open platform for developers and sysadmins of distributed applications that enables them to build, ship, and run any app anywhere. Docker allows applications to run on any platform irrespective of what tools were used to build it making it easy to distribute, test, and run software. I found this 5 Minute Docker video, which is very helpful when you want to get a quick and digestible overview. If you want to learn more, you can go to Docker’s web page and start with this Docker intro...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., examed the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He also looked into the operational considerations, tool requirements, and behavioral changes required for private cloud storage s...
How can you compare one technology or tool to its competitors? Usually, there is no objective comparison available. So how do you know which is better? Eclipse or IntelliJ IDEA? Java EE or Spring? C# or Java? All you can usually find is a holy war and biased comparisons on vendor sites. But luckily, sometimes, you can find a fair comparison. How does this come to be? By having it co-authored by the stakeholders. The binary repository comparison matrix is one of those rare resources. It is edite...
There’s a lot of discussion around managing outages in production via the likes of DevOps principles and the corresponding software development lifecycles that does enable higher quality output from development, however, one cannot lay all blame for “bugs” and failures at the feet of those responsible for coding and development. As developers incorporate features and benefits of these paradigm shift, there is a learning curve and a point of not-knowing-what-is-not-known. Sometimes, the only way ...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...