Many organizations make the faulty assumption that SOA is a panacea that can, and should be, applied to every situation. The reality is that service orientation is not the right answer for every scenario. The expense of service orientation cannot always be recouped and, in some cases, service orientation can actually do more harm than good. In this talk, Kyle Gabhart will explore the subject of selective service orientation and how to go about effectively governing the service orientation of the enterprise.

Speaker Bio: Kyle Gabhart is a subject matter expert specializing in service-oriented technologies and currently serves as the SOA Solutions Director for Web Age Solutions, a premier provider of technology education and mentoring. Since 2001 he has contributed extensively to the SOA community as an author, speaker, consultant and open source contributor.

SOAWorld Conference & Expo 2008 East
June 23-24, 2008 at the Roosevelt Hotel in New York City
SOA World Conference & Expo 2008 East brings together the best minds in the business for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today.

Service-oriented architectures have evolved over the past few years out of the original vision of loosely coupled Web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions.

Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.

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Attend SOA World Conference & Expo 2008 East and learn from more than 100 speakers about how SOA is transforming business – and the way IT and business managers think about their businesses, processes, and technology. The topics will include:

• Enterprise Mash-Ups
• SOA and Web 2.0
• SOBAs
• Patterns and Anti-Patterns
• Governance Enforcement
• AJAX RIA and SOA
• Run-Time Governance
• Wikis and Lightweight Software
• Policy-Driven SOA
• Complex Event Processing
• Windows Interoperability
• EAI Without the Cost
• Mixed Portal Environments
• Reference Architecture

SOA World Conference & Expo Sponsors
In 2007, SOA World Conference & Expo was sponsored by the world’s leading SOA companies including Active Endpoints, BEA Systems, Laszlo Systems, Nexaweb, TIBCO Software, WSO2, IBM, Parasoft, webMethods, Sybase, B-hive, iTKO, Managed Methods, Mellanox Technologies, Nastel, NextAxiom, RingCube, Two Roads Professional Resources, Web Age Solutions, Solstice Software, Fiorano Software, iTKO, Layer 7 Technologies, PushToTest, Ruby on Gears, Farata Systems, Tenfold, Thinstall, Trivera Technologies, BZMedia, Extension Media, GoingToMeet, ITtoolbox, Methods & Tools, SDTimes, Software Test & Performance, TechTracker Media, ZapThink, OASIS, and SOA Consortium.

• A Lightweight Approach to SOA and BPM in Java Using jBPM
• SOA Management Fundamentals and Best Practices
• Facelift Your SOA with Rich Internet Applications
• Red Hat to Present at SOA World Conference & Expo in New York City
• A Little SOA Goes A Long Way
• Implementing a Highly Distributed, Real-time Data-critical SOA Application
• Avoiding a SOA Fiasco: An Ounce of Prevention is Worth a Pound of Cure
• New Perspectives on Governance, Management, and Industry Standards in the Service-Oriented Enterprise
• SOA and the Internet: An Architectural View
• Where Are We with SOA ...and Where Do We Need to Be?
• The End of Middleware As You Know It
• Complex Event Processing - The Secret Weapon for SOA Application Performance Management
• SOA + RUP = Service Oriented Unified Process
• Making Sense of the BPM & SOA Standards Alphabet Soup
• On the Wireless Fringes of SOA
• Digital Identity and Service-Oriented Architecture - Hope and Glory
• SOA and Virtualization: Friend or Foe?