HTML Guidelines
Developing search
friendly webpages is both an art and science and it requires conscious
efforts. In order to a make webpage a search friendly there are certain
things that be should be done and certain things which should be
avoided. In this section we will discuss both these aspects side by
side but firstly we see what all things should de done.
2. Size of page should neither should be too small (<5K) or too large (>15K). Try to limit it to a reasonable size.
3.
Make sure all key information and business pages including home page
are fast loading. Try to restrict the page loading time within or
around 8 sec. One of the way improving page loading time is use of
optimized images
4. Try to restrict the number of links on a given page to a reasonable number (say <=100).
5. Usage of keyword(s)/Phrase in site navigation structure.
6. Title Tag
– Define title tag for every single page as this is a one of most
import SEO technique .Use unique, original strongest and exact
keyword(s)/phrase that best describe the web page. For high page
ranking, it is required to carefully choose keywords/phrases that
should be a part of the page title:
<head>
<title>your title</title>
</head>
7. Meta Tag Usage
-Author, Description, and Keywords Meta tag should be used on every
page and each of these tags has its own significance and role. The Meta
description tag doesn’t help much in improving page ranking
a. Author Meta Tag –Always
define this tag with name of the company that owns the site as this
helps to get no #1 position in search results if it contains company's
name:
<meta name="author" content="Name of the company" />
b. Description Meta Tag
- Use the description tag to describe the page is about. The content of
this tag often appear as the text snippet below search result listing
when displaying a list of links..
<head>
<meta name="Description" content="Page Description"/>
</head>
c. Keywords Meta tag
- Keywords meta tag helps search engines to categorize webpage and site
with which will user can easily and quickly find pages. Optimized usage
of quality keyword(s) is advisable as some search engines puts limits
on the numbers of Meta keywords.
<head>
<meta name="keywords" content=" keyword(s), keyword 1, keyword 2,… "/>
</head>
d. The Robots META tag
- It is to indicate to the visiting robots if a page can be indexed, or
used to harvest more links. For this no server administrator action is
required and as of now only few spiders/bots are following this.
<head>
<meta name="robots" contents="noindex, nofollow"/>
</head>
8. Heading and Bold Tags
– Usage of relevant keyword(s)/phrases in heading tag also makes a good
contribution for SEO. Use of relevant keyword(s) in heading tags (H1 ,
h2 h3,..) is suggested and it would be good if we restrict the usage of
h1 tag to one per page. Sequence of heading should as such that H2
follows h1 and so on. Similarly also try to use all the relevant
keyword(s) /phrases in bold tags (<B>, <I> <STRONG>,
<FONT SIZE="+no">) at least once in a page.
9. ALT Tags
– Use relevant Keyword(s)/phrases at relevant places in ALT tags, but
don't over do it because it could results in dropping of page from
search results or even worse banned for life. The use of this tag
becomes more important when link is created for image.
10.
Please make sure that keyword(s) /phrases we want to indexed should be
placed be as part of Image file name and if not possible the try to use
then outside of images and with in ALT tags.
11. Use identified keyword(s)/ phrase of the linked page (page to which you are linking) for your hyperlink text
12. Anchor text
- Use keyword(s) /phrases as anchor text when linking page internally.
This helps spiders what the linked-to page is about. Generic statements
“click here" or “view this” or “See this” didn’t add any value to SEO.
13.
Inbound linking (a.k.a. External Linking)
– It would be good that some high quality content webpages or sites
provides link to your webpage or site and few of your chosen keyword(s)
are in the links we get. Both the quantity and quality of inbound links
helps in getting better page ranking. Here I would like to introduce
one more word “
Cross linking” it means that you are putting a link on one site to another site
. Some of the best practices of cross linking is available at
http://www.bruceclay.com/newsletter/0406/crosslink.htm
14. Reciprocal linking (a.k.a. link exchange) : It is a process of exchanging link with some others sites. This helps in increasing traffic and page ranking.
15. Link Relevance - Search
engines rates higher those links which comes from a related page or
site. Too much of irrelevant links from non related sites may have
negative impact.
16. Internal Linking – Provide
link to other important pages in your site from other page content i.e.
interlinking web pages of site. Make sure that every page on your site
should link to at least one other page and also homepage is linked to
your sitemap.
17.
Social Bookmarking – Allow user to do social bookmarking of your pages. Small icons related to targeted social bookmarking sites (e.g.
digg,
del.icio.us,
Reddit )
should be placed on your content page and when user click on these
icons current page will bookmarked with targeted site. For more info on
Social bookmarking visit
Wikipedia and for top ten social book marking list visit
blogmarketingtactics.com . More the number of people do social bookmarking of the page, more traffic would be on your site.
18. Keyword Density
– It is the percent that keyword or phrases are of web page text and it
should range in between 5% to 20%. Selected keyword(s)/ phrases in the
general should be used throughout the webpage but specially to be used
in the first few sentences and in the last one, at least once in the
title tag, once in the heading tag and once in bold text.
19. Link and Content Location –
Links and primary content which are clearly visible and available near
the centre of page are being treated as more important links and
contents in comparison to the links and content located at the corner
of the page. It is also advisable to have primary content of the page
should be located early in HTML source.
20.
Use of HTTP header- Use HTTP headers
like If-Modified-Since, Last-Modified,
expires
as they are very important and play vital role in doing SEO. For e.g.
Google search get’s the information whether the content has changed
since last time Google visited the page/site. These headers don’t help
much in improving page ranking but certainly helps in improving
bandwidth usage and decreasing indexing overhead. For more information
read
http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html.
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