HATBORO, Pa., Dec. 31 /PRNewswire/ -- The Sports Network, the nation's premiere real-time sports wire service, has announced plans to expand its basic product and content offering to all current branded clients as well as new ones that will be joining their ranks in 2008. "This ongoing expansion for the new year is based upon management's decision to accommodate our client base as much as possible, particularly when it comes to content," stated Ken Zajac, Director of Sales for TSN. "As we expand as much as we have with our domestic and international coverage, affiliate offices around the world, and the utilization of content and technology that continues to lead the industry, our focus is in maintaining that position as we enter 2008. Consequently, we are now going to include coverage to our branded product that we already provide to our wire service clients, and that will be available to both current and new clients, inclusive of sports such as golf, tennis, soccer, boxing, auto racing and others that we have been offering for years.

"This takes us well past the traditional 'big six' of the MLB, NFL, NHL, NBA and collegiate basketball and football that have been the traditional domestic branded product in the past. As the Internet, technology and communications shrink the world, we will expand ours to give our clients more of what their users want. Further," he continued, "our depth of coverage is not only going to be escalated but it will be augmented by technology that allows for facile conversion and transition from use of any other existing service seamlessly over a short period of time."

The Sports Network also indicated that the offering and utilization of all of its special events packages in a branded environment will be treated on a case by case, client by client basis. "Our industry leading approach, inclusive of the technology, in-depth coverage and graphics attendant to specific sporting events such as the Masters, Wimbledon, World Cup Soccer, World Cup Cricket, World Series, Super Bowl, US Open and a host of others around the world," concluded Mr. Zajac, "will continue to expand in 2008 with more and more events added on a near monthly basis."

"The technology employed throughout," added Bruce Michaels, Director of Technology for The Sports Network, "is a combination of the efforts of our own staff and that of XML Team, our long time exclusive partner and, easily, the most advanced organization in the nation when it comes to XML and SportsML."

Additional information on securing The Sports Network as a source of content is available by contacting Ken Zajac or Bernie Greenberg at kzajac@sportsnetwork.com or bgreenberg@sportsnetwork.com or by calling 1-215/441-8444.

About XML Team Solutions

XML Team Solutions is the most advanced provider of data integration technologies to the sports publishing and analysis community, with platforms suitable for clients ranging from fantasy commissioner services to professional sports teams to global portals. We use open standards, web services, and cross-platform database technologies, and can provide customized solutions as well. For additional information, visit http://www.xmlteam.com/contact.php.

About The Sports Network

The Sports Network is the nation's foremost international real-time sports wire service furnishing a plethora of content on a 24/7 basis using state-of- the-art technology. TSN's website, http://www.sportsnetwork.com/, contains voluminous proprietary sports news data that is available to its clients as well and includes, but is not limited to, scores, trends, analysis, news, features, statistics, pre and post-game reports, box scores, historical data, and very much more.

CONTACT: Amanda Manero of The Sports Network, +1-215-441-5887,
Amanda@sportsnetwork.com

Web site: http://www.sportsnetwork.com/
http://www.xmlteam.com/contact.php