We have been doing so much with Virtualization in this blog that I have wondered if you guys are getting tired of it, yet almost every comment I get in person and most of the press requests are around the virtualization concepts for SOA.

And you know we've recently produced some new thinking on how to leverage all this with our Service Oriented Virtualization white paper and released major product enhancements to take advantage of these ideas called the LISA VSE (Virtual Services Environment).

To help put this in context we are producing a webinar with Theresa Lanowitz. Theresa has been a leading thinker in the ALM space for years and sees some of these same intersections between virtualization and SOA for tremendous value propositions. You wanna hear what Theresa has to say about virtualization and her thoughts on ALM 2.0.

Theresa and I are providing a webinar on SOV next Thursday. You can sign up here.

Well you’ve seen quite a bit in this blog already about virtualization concepts applied to SOA. Scroll down if you haven’t :) It’s a rare opportunity when cool technology makes perfect sense to help enable an initiative that has tremendous business value.

Virtualization up until this date has largely lived in the data center, where it has indeed saved significant hardware and configuration costs for a given set of servers. But this value has yet to extend to SOA, which is by nature much harder to replicate in this fashion. When you have so many distributed and heterogeneous technologies that are often not available for testing and development purposes, something needs to change to bring back that agility we expected from SOA.

We at iTKO are really excited about our contribution to leveraging virtualization in SOA. We call it Service Oriented Virtualization, or SOV. We do so because we are identifying challenges encountered by so many living in the SOA world and articulating a solution to those challenges by applying virtualization.

Please take a look at the SOV white paper. As always, I invite you to comment on the paper here. I would especially like to know how much you identify with the issues we raise and also how much you think that our solution will help.