|By Roger Strukhoff||
|September 21, 2004 12:00 AM EDT||
Sun Microsystems famously grew from start-up mode to $1 billion in annual sales without spending one cent on advertising its products.
It established early on a reputation for good performance, good pricing, and the latest in a software environment that appealed to technically oriented users who were writing software, designing bridges, and taking over Wall Street with what was then a new category of "technical workstations."
The tall, sage figure of company co-founder and software genius Bill Joy was ubiquitous at relevant trade shows during the early days, giving a human face to this upstart company that eventually drove numerous larger firms out of this part of the business. Co-genius and hardware guru Andy Bechtolsheim was seen less often, but inspired equally with his soft-spoken mastery of the nuts and bolts.
Sun leveraged this success into larger systems that served networks of workstations, in increasingly sophisticated and complex applications. It spread its influence into all the major vertical markets, whether government, manufacturing, telecommunications, or retail. It became a legitimate competitor to industry behemoths IBM and Hewlett Packard.
Sun finally became large enough to force its fiscally conservative CEO Scott McNealy to start advertising. So it did. Some of its campaigns were direct and successful, others less so. Its initial efforts were in a pre-Web age, so it concentrated on focused, print advertising campaigns. It avoided expensive, diffuse TV advertising.
The one day, sometime during the 90s, Sun seemingly discovered television and Microsoft all at once. McNealy started railing against "the evil empire from Redmond." While railing against the "mainframe hairballs" presumably developed by its traditional competitors, he saved his most vitriolic and personal attacks for Microsoft and its chairman Bill Gates, once even noting that he was "sure that my child is better looking than his."
A stated libertarian, he most likely was terrifically offended by what he perceived as Microsoft's monopolistic market manipulation. Microsoft broke a compact, in McNealy's view it seems, by flouting the anti-trust codes of a federal government that he felt shouldn't be empowered to intervene among fair-minded competitors. But with McNealy seemingly believing that Microsoft was acting less than fair-minded, he became a proponent of federal action to mitigate what Bill and company were doing.
But McNealy's Microsoft-bashing didn't end there. He also seemed to believe that Sun's systems were legitimate competitors in the consumer marketplace to personal computers running Microsoft Windows. Sun was superior to Microsoft in every way, ran this view. No one should ever run a system based on Windows. To this day, Sun employees are strongly encouraged to avoid all Microsoft products and forbidden to run some of them, according to a recent report in the
San Francisco Chronicle .
What does all this have to do with Sun today? Nothing and everything. On the one hand, it is merely a digression about one CEO's seeming obsession with another CEO. On the other, it strikes to the heart of the matter of why I get so confused by a lot of Sun’s technology advertising and marketing.
McNealy's Microsoft obsession badly skewed the message his company should have been sending to its customers and prospects. This is not the only instance of this phenomenon. When Sun ran its first TV ad in the 90s, it featured an arrow flying through space in a circuitous route toward a target, finding the bull's-eye at the end of the commercial. "All the wood behind one arrow" was its theme.
Sun employees and vendors knew what this meant, but did anyone else? We knew that Scott was fond of using this analogy to describe how Sun would focus all of its efforts on a single, integrated hardware and software platform that was allegedly more powerful and effective than anything on the market. Don't get distracted with multiple systems approaches (as IBM and HP had in those days), but keep all the wood behind one arrow.
I am sure that at least 99.9 percent of the viewing audience had no idea of why this analogy was used and what it was supposed to mean. Good thing, by the way, because the arrow wasn’t very big or powerful, implying that its originator wasn’t, either. But the good news was that Sun either lacked the funds or the gall to run its opaque message more than once. The ad disappeared with very little trace.
Fast forwarding to the late 90s, one once again saw Sun's message on television, although this time the ads were hard to miss. The company had by now morphed up more than a magnitude to $10 billion in annual revenue and rising. It had ridden the dot-com boom by providing a large share of the servers that supported high-traffic websites and by benefiting from a ballooning stock price through media hype of its Java programming language.
Java, for which my marketing company had written a white paper concerning outlining its original, modest intent as a set-top box operating environment, was suddenly the universal solvent for all technology challenges and opportunities. Java had a simple, appealing name (in contrast to typically arcane-sounding programming languages such as C++ or Modula-3), which led to simplistically appealing coverage of its wonders as the driver of the dot-com age.
Mid-level marketing managers associated with it became overnight media superstars and Java was said to be the magic brew fueling the Worldwide Web.
All of this resulted in Sun deciding to position itself as "the dot in dot-com." Any Marketing 101 professor will tell you neither to position yourself to narrowly if you don't have to nor to attach yourself to something so new and exciting that its tenability could be suspect. Undaunted, Sun decided that it had latched onto the perfect message, that by "attaching our grappling hook to the dot-com rocket," in McNealy's phrase, it could now tout its success to the masses.
One little problem I had with this campaign was that it seemed to kill its customers: the TV campaign featured a bunch of what appeared to be a nice enough, properly diverse group of youngish execs sitting around a standard-issue boardroom table, only to suffer apparently lethal electrical shock as Sun's omnipotent "dot" invaded their space and blew them away.
This again resulted in a message that was a.) unclear in defining the company's benefits, b.) vacuously incautious about the underlying message it was communicating.
When dot-com became dot-bomb, Sun was shown to have no aplomb. Revenues started to disappear as its narrowly cast message proved worthless to technology buyers looking for value and flexibility rather than glibness and hubris. McNealy's continued rants against Redmond, breezy assurances that Java is the answer for everything, and insistence on non-starters such as StarOffice should blow Microsoft Office out of the water did nothing but turn Wall Street, analysts, and customers off.
I'm the same age as Scott, and trust me, I don't use the same lines in any conversation that I used in my 20s. They haven't worked for years!
Many years ago I had the experience of being involved in negotiations with Ed Zander, the former Sun COO and man often given credit for managing Sun's rapid growth with assurance. The negotiations with Zander, now CEO of Motorola, were unpleasant, brisk, and productive. This man was probably no fun at a beer bust, but he was very clear about what Sun would agree to, and how fast the clock was ticking.
It's my opinion that Zander's leaving was the clearest sign that the glory days are gone forever. His management style was well-known to be brusque, and the results the company achieved under his leadership were extraordinary. You didn't hear visionary gibberish or frat-boy insults from Zander.
I have not had the pleasure of interacting with Sun's new COO Jonathan Schwartz. But it seems he's coming from the visionary side of things, and what Sun needs more than anything right now is an operations savant, because there are numerous reasons not to give up on Sun:
- There are ridiculous numbers of good uses for Java, and there's no reason for me to detail any of them, as you can find all you need to know in JDJ's regular features and columns.
- I've been working with a group of people on developing e-government initiatives, and we like Solaris, because it's Unix - it has been able to let more than one person at a time do more than one thing at a time since dirt was young.
- On the hardware side, I still think that when you have a transaction-intensive, real-time application that Sun's iron still sets the price/performance benchmark. (We're staying away from the Dell/Linux combo for now, because we don't want to deploy legions of fungible boxes, we want to deploy a few high-value boards, and we don't like the dark side of Moore's Law, which says all your Wintel/Lintel iron is obsolete in three years. And we're starting to worry about heat, too.)
- Sun employs large numbers of highly intelligent vertical market specialists who understand the specific needs, on a global basis, of their customers.
Yet these great technologies and great people are continually hamstrung by a CEO who believes StarOffice will overtake Microsoft Office and by squadrons of marketing communications managers whose simple goal is to "stay on message," no matter how irrelevant, tangential, or condescending the bullet points in that message are. If you are someone who never gets tired of hearing "proven," "best-of-breed," "cost-effective," or "taking the surprise out of business solutions," then contact Sun and demand as much of their current marketing material as they can muster.
A House of Mirrors
A good example of Sun's current marketing-think is provided by a survey I recently received from Sun that asked me to associate a bunch of canned euphemisms with a particular company. Since this survey wasn't blind, i.e., I was told that it was sent to me by Sun, the punches in this thing were telegraphed a la George Foreman in 1974. The survey even had the gall to ask whether I (and other survey takers) had heard of the phrase, "the network is the computer," and if so, what company that was associated with.
I guess if most people answer those questions correctly then the survey will prove that Sun has been "right" all along, and that there's nothing wrong with the company's performance. "Oh, that's right, the network is the computer and Sun invented that phrase. Say no more, I'll buy your proven solutions with best-of-breed technologies to take the surprise out of my business solutions and maintain competitive advantage in a cost-effective manner!"
This survey seemed to be an effort to deliver a pre-conceived package of customer input that would simply reinforce obtuse prejudices held by top management. It did nothing to ascertain how its customers actually feel about Sun and its standing among its competitors.
Detroit failed in the 70s because the execs looked out their windows and saw nothing but American cars. The threat from Japanese companies was not part of their world, so they missed it. Sun is going to fail in this decade if it does nothing but send out surveys to customers asking them to validate marketing phrases of Sun's creation.
If Sun management will not seek the underlying causes of why IT buyers would buy stuff from other companies, it will miss the threat from other companies. It's one thing to obsess about competitors; it's quite another to find out why they are causing you trouble and then honestly figuring out how to do something about it.
So readers of JDJ can continue to debate the arcane technical merits of Java specifically and Sun technology in general, as they should. But if they're smart, they'll be careful about staking too much of their own careers on a company that has lost its way and shows few signs of being the market leader it was for many years. Brashness and bravado are cool if the company knows how to love its customers and fight its competition. Otherwise, that and two bucks will get you a cup of old-fashioned java at the corner Starbucks.
|gmajor 09/22/04 04:02:48 AM EDT|
I am a frequent reader of Jonathan Schwartz' blog, and one of his constant themes/rants is that the open source community respects IBM more than it deserves.
In my opinion, other companies (i.e. Sun) are jealous of IBM's unique position and would like nothing more than to ruin that relationship.
IBM, while not entirely faultless, has taken a huge risk in tying some of its business and marketing campaigns to the success of Linux. Even while having AIX. I wish the same could be said for Sun. Glad to see it's paying of for IBM, in the form of profits and community goodwill.
|Roger V 09/22/04 02:31:20 AM EDT|
Right on. Maybe some folks will read and take to heart.
Personally would like to see Sun re-invent and stay around. They have
|Inglenook 09/21/04 04:02:40 AM EDT|
From the article:
"On the hardware side, I still think that when you have a transaction-intensive, real-time application that Sun's iron still sets the price/performance benchmark."
I don't know which hardware is being considered here, but in recent times Sun's Sparc based hardware has been taken to the cleaners in price/performance terms by the competition. Forgetting the Intel based servers, the HP Itanium systems and the IBM Power based systems have outclassed Sparc systems for some time. Even the best Sparc systems are not made by Sun - Fujitsu has that honour.
|Alex Iskold 09/20/04 09:45:39 PM EDT|
I wish there would be more articles like this one in technical magazines. Bravo!
|Kainaw 09/20/04 07:20:57 PM EDT|
"It's jargon and buzzwords and nothing more."
That is mostly correct. Decision makers do get deaf to words they hear too much. But, tech marketing is also a numbers (or versions) game. For instance, is Company A's Superpro 1700 better than Company B's Megapro 1600? The people making decisions don't know what the numbers mean. That marketing hype is in all areas of hardware from the computers to video cards and monitors (my 19" LCD has a screen that is actually 17" - but the casing is 19"). It is also in software - just look at IE and Netscape's version jockying in the past.
|jimfulton 09/20/04 07:18:13 PM EDT|
[Marketing] Will never understand Technology.
Only for poor marketers and poor technologists.
Good technology marketers often start out as as engineers who find they have a passion for evangelizing their creations. Similarly, the best technologists make the biggest impact on the world often because they are able to get people to immediately understand the value of what they create.
The "field of dreams" approach usually ends up giving you a pile of dirt covered with weeds.
|StCredZero 09/20/04 07:15:30 PM EDT|
Deciding if marketing-speak is BS based on buzzword matching/frequency counting is just sinking to their level. It's as devoid of semantics and real thought as buzzword matching to do hiring. After all, there's always a marketing/engineering disconnect, so this will likely tell you zilch about the technology.
If you want to evaluate a technology, evaluate the technology -- ignore all of the marketing. Be empirical. Actually play with the technology. If they won't let you get your hands on it, then be suspicious.
Responding to the original post, that's right if you define "maturity" for an industry to mean "the point at which a significant fraction of those involved don't understand what they're saying and just pass along marketspeak like neurons in a big brain processing signals."
|ThogScully 09/20/04 07:07:44 PM EDT|
The job of a marketing department is to control the marketing. They can't be the reason for technology lagging. Technology will lag when those responsible for it stop improving it. Marketing will still try to hype the technology even if it is faltering and that's their job.
|MHleads 09/20/04 06:59:19 PM EDT|
It is a small favor IBM can return, given the fact that IBM has earned more dollars with Java than Sun.
|SpaceLifeForm 09/20/04 06:58:14 PM EDT|
It's too late. Sun has already gotten in bed with MS.
|b1t r0t 09/20/04 06:57:05 PM EDT|
Or even Apple. It would be interesting to see what comes out the rear end if you try to merge Solaris and OS X.
|El_Ge_Ex 09/20/04 06:56:00 PM EDT|
The best thing that could happen to Sun is for them to go under and IBM buy the assets. The last thing the industry is for the same people that ruined Sun to ruin IBM as well.
|smartin 09/20/04 06:54:29 PM EDT|
The best thing that could happen to Sun is for IBM to buy them. It would IBM give them access to Java, they could merge Solaris, AIX and Linux, and Sun hardware would probably sell better than the equivalents in the IBM line.
|Beryllium Sphere 09/20/04 06:53:12 PM EDT|
Talking to your existing customers works fine in a static market. You can still win even if the technology is changing but the customers remain the same. "The Innovator's Dilemma" pulls a lot of material from a large study of the disk drive industry. Incumbent players stayed in business through radical changes in technology, dying only from changes in the market.
Changes in the market happen when a "disruptive" technology comes along. "Disruptive" doesn't mean you have to rip out your assembly line: the disk drive makers succeeded at that several times. "Disruptive" means something that redefines the market.
The personal computer is a clear example. Like other disruptive technologies it was cheaper than what was already there, sold to a different set of customers, and wasn't as good (*at first*) as the incumbent technology. DEC's customers continued using VAXen to do work that wouldn't fit on the first personal computers.
Then the new customers buy in volume, mass production drives down the price, high volume pays for improvements, and before you can say "386" the disruptive technology is undermining the old technology. Companies like DEC wind up selling "proven" solutions to a shrinking customer base. Eventually they die.
"Marketing", in its highest and most useful form, involves getting into the heads of your customers and understanding what they need before they know it themselves. But the future lies with people who are not your customers.
The book listed other examples including hydraulic earth-moving equipment, but the principle was the same.
|hab136 09/20/04 06:46:48 PM EDT|
"Sun is going to fail in this decade if ...."
Nope, I looked outside, and The Sun(tm) is working perfectly! In fact, I used too much of The Sun(tm) over the weekend and it seems to have given me a nasty burn.
I hate The Sun(tm) now.
|turgid 09/20/04 06:43:56 PM EDT|
who the hell installs a NEW Sun system these days?
Well, the Sun Opteron [sun.com] boxes [sun.com] are selling like hot cakes. The sales of UltraSPARC kit has increased by several 10s of percent in the last couple of quarters, so I suppose one or two people must be installing new Sun kit.
If we believed everything intel and HP were trelling us, we'd realise that every 64-bit platform other than itanic [theregister.co.uk] is doomed since itanic is taking over the world [theregister.co.uk] and resistance is futile [theregister.co.uk].
But then what would I know?
|Archangel Michael 09/20/04 06:33:38 PM EDT|
Marketing Speak is the SYMPTOM of the problem. The problem is much deeper. It is an indication that the industry has stopped using NEW ideas to create better products, or new products never seen before. It is a sign of a Mature Market.
How can you decide between the $9.95 mouse and the $11.95 one? Buzzwords and Marketing Technobabble.
Or as one of my professors pointed out. When he asked his wife why she like one Fridge over another, she replied that she like the Handle. Everything else was the same in her mind.
|Cocteaustin 09/20/04 06:31:42 PM EDT|
This isn't the fault of technology marketers. It's the fault of technologists.
Technology marketing at its best involves telling stories about technology to customers. It's as simple as that. Every time a technologist turns up his nose at a marketer, it makes it more difficult to tell that story. Even if you accept the fact that "engineers! are not good! at communicating! with customers!!!" it's still a fact that in the absence of input from engineers, marketers will be forced to fall back on meaningless cliches in their stories about what you build.
So you know where I'm coming from, I'm a developer-slash-marketer working for a Silicon Valley company you've heard of -- I spend part of my time writing code examples for developers and another (small) chunk of my time writing and editing marketing copy.
Breaking down the barriers between the geeks and the suits is something I've gotten very good at in the last few years. And here's a hint for geeks -- the suits are generally intimidated by you, which means it's your job to reach out to them and make them feel valued.
|cthrall 09/20/04 06:30:04 PM EDT|
> But it isn't just Sun, surely.
There's dumb marketing everywhere.
But Sun could have the best marketing on the planet and still not be selling their products (hardware and OS), which have been largely commoditized. Yes, they have high-end servers...but years ago, cheaper Intel/AMD boxes weren't considered "server-class" hardware like they are now.
There is a larger issue: Sun's ability to "pull an IBM" and figure out how to leverage the changing software/hardware world instead of defending their market share.
|genka 09/20/04 05:40:28 PM EDT|
I never buy anything advertized with words "magic", "miracle", "revolutionary", "incredible", "amazing". It helps to avoid all kinds of junk.
|Bill Pechter 09/20/04 05:09:02 PM EDT|
Sounds a lot like DEC which was where I worked.
They kept the MicroVax non-oem so it couldn't be built into machinery making a market for Motorola's 68k chip (which begat Sun's workstation). Sun's not a software company, regardless of what they say. They're a systems company and systems software. They're more like DEC than they'll admit.
Sun's now repeating DEC's mistake... They're chasing the large server market against IBM and HP and getting pushed with low price/margin ia32 (x86) stuff from Dell and others. They've got to get their act together to sell into the low end market. There are thousands of Dell servers out there powering the internet which would've been Sun boxes if the price performance of the Netra boxes matched the Intel ones.
They've gotten fat on the Telco market on high margin DC powered NEBS compliant boxes -- since their competition isn't too strong in that area. In AC powered internet stuff they've gotten their clocks cleaned by 1u and 2u DELL and IBM boxes.
|meburke 09/20/04 03:25:30 PM EDT|
I used to sell Sun back in the mid-90's and I believe their problems run much deeper than just the language. In fact, I re-read Goldratt's "The Goal" and "It's Not Luck" occasionally, and Sun is one of the first companies that comes to mind for the the examples of things they DIDN'T/DONT do.
Calling Scott McNealy "fiscally conservative" is an understatement. During the mid-90's the local Sun office was devastated by workforce reductions and obsessive focussing on "headcount". Tech help was scarce, and morale was as low as I've seen in an office for a high-quality product. They moved from a well-organized top-floor office to a mediocre government-looking office across the street.
Sun never made it easy. The manuals were good for techs (although the first editions of some of the Solaris 6 and NIS manuals had major errors in them), the classes were great, but the customer focus was fuzzy and confused, just as the article said. And God help any unsuspecting IT manager who thought he could just load Solaris as easy as loading Windows! My impression was that the frustrations over the complex installation and administration process were major avoidable pitfalls in the Sun marketing plan.
Luckily, I was mostly selling against NT 3.51 and had a major performance advantage at the time. The problem is, loading, configuring and administering Solaris is still a tedious, joyless task, even if it's done over a network. Troubleshooting administrative problems is not as easy as it could be, and the docs still suck.
|Jargonaut 09/20/04 02:38:31 PM EDT|
That's nothing. "Food" has now fallen by the wayside, to be replaced, I kid you not, by "Meal Solutions."
Don't believe me? See for yourself.
Scary or what?
|Marketingspeak 09/20/04 02:02:59 PM EDT|
The one I loved to hate was when a company I once worked for offered "time-compressed solutions."
I guess "we do it fast" just wasn't classy enough.
|daniel 09/20/04 02:01:26 PM EDT|
This narrow read format is ridiculous. I just coudn't bear reading this article.
|anon 09/20/04 01:10:39 PM EDT|
Sun has been on a downward slide for a while. This article is too little too late.
Building custom add-ons does not need to be limited to the ideas you see on a marketplace. In his session at 20th Cloud Expo, Sukhbir Dhillon, CEO and founder of Addteq, will go over some adventures they faced in developing integrations using Atlassian SDK and other technologies/platforms and how it has enabled development teams to experiment with newer paradigms like Serverless and newer features of Atlassian SDKs. In this presentation, you will be taken on a journey of Add-On and Integration ...
Mar. 27, 2017 08:15 AM EDT Reads: 3,050
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Mar. 27, 2017 05:00 AM EDT Reads: 11,042
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Mar. 27, 2017 05:00 AM EDT Reads: 6,163
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Mar. 27, 2017 03:45 AM EDT Reads: 2,973
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Mar. 27, 2017 03:00 AM EDT Reads: 2,995
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 27, 2017 12:45 AM EDT Reads: 2,117
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Mar. 26, 2017 09:45 PM EDT Reads: 7,641
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Mar. 26, 2017 07:45 PM EDT Reads: 9,608
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 26, 2017 03:15 PM EDT Reads: 2,844
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Mar. 26, 2017 03:00 PM EDT Reads: 10,592
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Mar. 26, 2017 01:45 PM EDT Reads: 8,572
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Mar. 26, 2017 01:00 PM EDT Reads: 1,612
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 26, 2017 12:45 PM EDT Reads: 1,942
The IT industry is undergoing a significant evolution to keep up with cloud application demand. We see this happening as a mindset shift, from traditional IT teams to more well-rounded, cloud-focused job roles. The IT industry has become so cloud-minded that Gartner predicts that by 2020, this cloud shift will impact more than $1 trillion of global IT spending. This shift, however, has left some IT professionals feeling a little anxious about what lies ahead. The good news is that cloud computin...
Mar. 26, 2017 10:30 AM EDT Reads: 1,285
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 26, 2017 08:15 AM EDT Reads: 2,929
An overall theme of Cloud computing and the specific practices within it is fundamentally one of automation. The core value of technology is to continually automate low level procedures to free up people to work on more value add activities, ultimately leading to the utopian goal of full Autonomic Computing. For example a great way to define your plan for DevOps tool chain adoption is through this lens. In this TechTarget article they outline a simple maturity model for planning this.
Mar. 26, 2017 06:00 AM EDT Reads: 4,289
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Mar. 26, 2017 05:15 AM EDT Reads: 6,191
The rise of containers and microservices has skyrocketed the rate at which new applications are moved into production environments today. While developers have been deploying containers to speed up the development processes for some time, there still remain challenges with running microservices efficiently. Most existing IT monitoring tools don’t actually maintain visibility into the containers that make up microservices. As those container applications move into production, some IT operations t...
Mar. 26, 2017 01:00 AM EDT Reads: 2,980
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Mar. 25, 2017 09:45 PM EDT Reads: 3,653
Software development is a moving target. You have to keep your eye on trends in the tech space that haven’t even happened yet just to stay current. Consider what’s happened with augmented reality (AR) in this year alone. If you said you were working on an AR app in 2015, you might have gotten a lot of blank stares or jokes about Google Glass. Then Pokémon GO happened. Like AR, the trends listed below have been building steam for some time, but they’ll be taking off in surprising new directions b...
Mar. 25, 2017 01:30 PM EDT Reads: 5,841