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Managing the "Service Layer" of Applications to Get the Most from Your SOA

Widely discussed in IT circles are the limitations of traditional application management products

Widely discussed in IT circles are the limitations of traditional application management products in enabling organizations to achieve maximum return on their SOA investments – often thanks to the higher level of complexity for applications running in this environment. Application Performance Management (APM) solutions provide deep visibility into the performance of an application’s code, but fail to associate this code performance with visibility to the performance of the ‘business services’ delivered by these applications. The result, more often than not, is poor service and performance levels. In this session, Gaspar Petrosyan, Principal Solutions Architect at ClearApp, will highlight the emerging array of application management challenges involved with SOA. In addition, he will define the concept of ‘application services’ and explain how managing an application at this layer provides necessary context and visibility to get the most from your SOA investment. Finally, the session will make a case for why service-layer application management will be relevant for virtualized computing environments.

Speaker Bio: James Kao is a Principal Solution Architect at ClearApp, which provides comprehensive application service management (ASM) for the largest and most complex J2EE-based composite applications. He is responsible for providing consulting and performance tuning services to companies ranging from Silicon Valley startups to large Fortune 500 companies. Prior to ClearApp, James worked for Veritas Software Corp. and The Middleware Company. He holds undergraduate and Master's degrees in computer science, as well as an MBA, from Cornell University.

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Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.
 
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SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology.
 
Virtualization Conference & Expo
The colocation of SOA World Conference & Expo 2007 West and Virtualization Conference & Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from four great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:
 
• Web 2.0/AJAX and SOA
• Interop Standards and Services
• Real-World SOA
• SOA Technology
• Virtualization
• Specially Selected Hot Topics
 
A Duo of Power Panels
This year's conference will also feature two Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel, and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV.
 
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