Wireless Internet experienced an increase in usage of 145%, representing 79 million unique users, reported The Face of the Web 2003, the annual study of Internet trends by Ipsos-Insight. Based on interviews in thirteen key global markets with more than 7,100 adults, including 3,250 active Internet users, recent findings from the study show that with growth in wireless Internet usage and digital devices, wireless Internet is poised to prosper substantially over the next few years.

As users grow accustomed to integrating the online medium into their everyday lives, they are also increasingly demanding access to it from any place, at any time. While wireless Internet is still relatively in its infancy, there is already a significant wireless web audience: 134 million people have tried or used some form of wireless Internet through a mobile device, representing 40% of the total Internet population in the study's measured countries.

"Internet users are not bound by tethers anymore," said Brian Cruikshank, senior vice president of Ipsos-Insight's Technology and Communications Practice and co-author of the study. "Wireless Internet trial and usage in leading-edge and advancing markets is rapidly expanding with double and, in many countries, triple-digit growth."

To see the full release, go to: www.ipsos-na.com/news/pressrelease.cfm?id=2228.

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