Welcome!

Microservices Expo Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Elizabeth White, Jason Bloomberg

Related Topics: SYS-CON MEDIA, Java IoT, @ThingsExpo

SYS-CON MEDIA: Blog Post

ZMcare Argan Oil and Prickly Pear Seed Oil to Revolutionize Skincare Marketplace

Argan oil and shea butter are the most sought-after ingredients

The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type.  This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today.

According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purchase products specifically for textured hair versus general market products. The looser the texture, the less important it is that a product be designed for texture. Only 45 percent of those with wavy hair look for products geared toward textured-hair.

Developed by Naturally Curly in 2011, the annual TextureTrends consumer insights report incorporates surveys from roughly 2,000 textured-haired consumers segmented by wavy, curly and coily hair, as well as those with naturally straight and chemically relaxed hair.  In addition to product evaluation, the report includes five years of trending data and explores many areas of purchasing behavior and product usage – including awareness, spending, retail preferences and brand loyalty, as well as a psychographic examination of how women feel about their hair. Rather than looking at sales once they're in a store, TextureTrends explores the consumer's attitudes before she ever walks into a store to purchase a product.

ZMcare LLC, a skincare startup announced today its prickly pear seed oil and argan oil product line. Company's pure and 100% organic products will be available at the www.ZM.care website. Twitter: @ZMcare

Key Insights:

  • Textured-hair consumers are big spenders. Curly consumers spend more each year on hair products than any other texture type – an average of $247 vs. an average of $139 for naturally straight-hair consumers. Retailers would be well served to consider the power of the textured-hair consumer as they consider their planograms.
  • The most important attribute for consumers when they are choosing where to shop for their haircare products is product selection for their texture. But the shelf space for curly textured hair SKUs still accounts for only roughly 20 percent or less of total haircare shelf space at most retailers. This percentage has stayed largely the same at many retailers, despite the huge number of new textured-hair brands.
  • There is increasing competition to get coily and curly hair skus into the Texture planograms at retailers, whether from popular niche brands like Mielle, CURLS and The Mane Choice – founder-developed brands specifically for textured-hair women – or from general market brands like Head & Shoulders, Tresemme and Pantene. One large drug retailer recently evaluated 275 new skus this year to add to the 4 feet of shelf space devoted to the category. In contrast, an average of 16 feet of space is dedicated to general market SKUs.

Among other key findings from the second release of the NaturallyCurly TextureTrends' 2018 findings:

  • Certain brands attract a range of textures: SheaMoisture and Cantu are the brands used most often by curly and coily consumers. Those with wavy, straight and relaxed hair trended toward Pantene, Suave and Garnier.
  • Ease of application is key purchase driver: For wavy and curly consumers, a product's ease of use is as important or more important than affordability when it comes to making a purchasing decision.
  • Beauty Specialty stores attract more textured-hair consumers: Although mass merchandise stores (e.g. Target, Walmart) still are the most popular place to shop for haircare products for women with curls, coils and waves, beauty specialty stores like Sally Beauty rank second. While 51 percent of textured-hair consumers shop for their haircare needs at beauty specialty stores, only 31 percent of those with naturally straight or relaxed hair shop at these stores.
  • Ingredients Matter: Women with textured hair are more likely to seek or avoid specific ingredients in their haircare products. Argan oil and shea butter are the most sought-after ingredients, while sodium lauryl/laureth sulfate and isopropyl alcohol are the two ingredients consumers avoid in their products.
  • Coilies are the Least Likely to Straighten: Sixty-six percent of women with coily hair say they straighten their hair rarely, if ever.
  • Sampling works: Using and liking a sample is the number one reason respondents purchased a new product, followed by its availability in the stores where they shop.
  • Concerns differ by texture type: Frizz is top concern for those with wavy and curly hair, while dryness and moisture retention matter most to those with coily hair. Women with relaxed hair are more concerned about hair breakage than any other hair texture.
  • Textured-Hair Consumer = Product Junkies: More than half of textured-hair consumers buy hair products at least once a month. More than one-third of curly and coily consumers purchase hair products at least twice a month.
  • Conditioners are king: Of all product types, textured-hair consumers spend the most each year on conditioners – an average of $58, with leave-in conditioners topping the list for those with curly and coily hair. Leave-in conditioners are used by more than 80 percent of women with these curl types. That compares to 36 percent of straight-haired consumers who use leave-in conditioners.

Purchase and download the full report here: https://bit.ly/2Pu91yZ

For media and partnership inquiries, contact: [email protected]

About NaturallyCurly:
NaturallyCurly, founded 20 years ago, is the largest content destination and social media community dedicated to the textured-hair community. By engaging beauty enthusiasts through original content, product reviews and e-commerce, the brand influences up to $5 billion in hair care sales each year.

More Stories By Zakia Bouachraoui

Zakia co-founded DXWorldEXPO LLC in April 2017, the most influential technology conference that owns five of the world's top 50 digital information brands according the Onalytica. DXWorldEXPO LLC acquired worldwide trademarks of CloudEXPO, BigDataEXPO, DevOpsSUMMIT, ThingsEXPO, Ulitzer, and SYS-CON.com portal with five million articles. DXWorldEXPO LLC launched DXWorldEXPO in November 2018. The first international DX event presents 10 simultaneous tracks, 22 keynotes and general sessions, and 222 speakers of the world's most respected Digital Transformation faculty.

Microservices Articles
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
TCP (Transmission Control Protocol) is a common and reliable transmission protocol on the Internet. TCP was introduced in the 70s by Stanford University for US Defense to establish connectivity between distributed systems to maintain a backup of defense information. At the time, TCP was introduced to communicate amongst a selected set of devices for a smaller dataset over shorter distances. As the Internet evolved, however, the number of applications and users, and the types of data accessed and...