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Web Performance Monitoring and SEO | @DevOpsSummit #DevOps #WebPerf

The pitfalls of responsive web design and/or mobile site configurations are well documented

Web Performance Monitoring and Its Effect on SEO Part 2
By Anand Guruprasad

In Part I of this series, we examined the impact that SEO has on web performance. In this article, we analyze the performance impact of SEO within China and from the perspective of mobile sites.

Mobile-first Strategy
Back in November 2016, Google announced they were experimenting to make their index mobile-first. Google mentioned, “our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.”

Google suggested the use of a responsive site or a dynamic serving site for a mobile-first transition.

Some of the important aspects to consider while transitioning into a mobile-first strategy for your SEO are discussed below.

Multi-form Factor Compatibility
The pitfalls of responsive web design and/or mobile site configurations are well documented. Broken webpages, pages that aren’t optimized for mobile networks, duplicate content, troublesome transitions from larger displays to mobile screens, and device compatibility issues all lead to a poor end-user experience. Bad experiences lead to negative business outcomes such as higher bounce and abandonment rates.

Hence, it is essential for any web developer to implement a comprehensive website monitoring strategy and test from a range of devices. Using real user measurements, you can identify the devices, browsers, and the frequency of occurrence to find out the core user group and optimize user-experience for these users and their devices.

Once you’ve identified your target devices, you can continuously monitor your website’s structure and its rendering on a wide range of devices using a combination of custom viewport settings and using the right user agent strings.

Optimize for Mobile Networks

As a crucial aspect in your mobile-first strategy, it becomes imperative to monitor your site performance from mobile networks (not just monitoring mobile page on Wi-Fi). Optimize content to ensure there is minimal overhead on network usage as well as resource usage on portable devices. This includes optimizing images (compression based on user network), compressing text-based content, and various front-end optimization techniques (minification, whitespace removal).

The Present-Future: Google AMP, Facebook Instant Articles

Accelerated Mobile Pages (AMP) is Google’s open source initiative to make high-performing webpages (for mobile users). AMP pages are built using three core components, an AMP HTML, an AMP JS library for fast rendering and an AMP cache, for delivering all AMP documents cached.

One of the biggest benefits of AMP is faster load times. AMP is known to have made mobile web pages load faster by three times. Google does not use AMP as one of the parameters for SEO rankings explicitly, but there is an AMP carousel that is above the fold, thus providing an incentive to implement AMP (not to mention the obvious benefits of having a very fast mobile website has a positive impact on overall SEO standings).

Facebook’s Instant Article (FIA) is an HTML5 document that loads very quickly in mobile Facebook. FIAs promise a ten times faster load times than standard mobile web articles, 70% less likely on article abandonment, and 20% more reads.

To start publishing FIA, Facebook provides a checklist of best practices to follow. These include checking for broken/missing links, incomplete content, properly syntaxed RSS feeds, repeated media content, low-resolution media, and recommendations on style and content formatting. These recommendations force content publishers to uphold a high standard for their content and performance, thereby implicitly improving their SEO rankings as well.

The end goal of both AMP and FIA is a faster loading mobile page. Implementing them requires time and effort to redesign, adhering to the guidelines, and due consideration to publishers’ will. But what they do provide is a boost to your SEO strategy and website performance, hence worth investigating further.

China SEO

As with most internet trends, SEO in China comes with its own set of exceptions and baggage. With over 50% of its 1.37 billion population having access to the internet, China represents a big demographic for any business to target. The annual Chinese Singles’ Day sale trumping the Black Friday sales by over five times, China also represents a very affluent demographic.

With over 75% of market share, Baidu is the leading search provider. Optimizing your SEO strategy to cater to Baidu’s requirements would make for a smart beginning.  Website load time remains as pertinent as elsewhere. But maintaining great webpage load times requires effort and possibly Great Wall-esque amounts paper work and regulatory compliance. Why?

One of the biggest challenges in providing a consistent, fast website for Chinese end-users, is the great Firewall of China. The Chinese government’s instrument in regulating the internet domestically, its used to block certain websites, filter out key words from search results and in effect slowing down cross-border internet traffic.

Overcoming this requires, the content be hosted within China, served from PoPs of CDNs within mainland China. And to do that, the government mandates that companies obtain their ICP (Internet Content Provider) license. Obtaining the ICP license and effectively serving content from within the country boosts your webpage’s rankings in Baidu’s SRPs. A “.cn” country domain hasn’t known to provide a big boost for your SEO, but does help Baidu know you’re focused on the Chinese market specifically.

Constantly audit your website for objectionable content. That includes anti-government expressions, politically sensitive argument, images that depict any of the above also can cause your website to be taken down. [No Website, what SEO?] Outbound links to Google, Twitter, Facebook and other banned websites lead to a penalty. Track and be alerted if the above make their way on to your webpage.

Other best practices include avoiding serving contents from multiple sub-domains, avoiding Flash content, JS based redirections. Proclivity towards URLs containing Pinyin and content mostly in Simplified Chinese is known to be beneficial.

Download our ebook China: Setting Up a Web Presence in The World’s Most Populous Nation to learn more about tuning your web performance in China.

Baidu Mobile SEO

With over 95% of the internet being accessed by mobile devices in China, it’s imperative to focus on optimizing your China web presence for Baidu’s Mobile SEO considerations. Unlike the recommendations from Google for maintaining a responsive website for mobile users, Baidu recommends separating out both your desktop and mobile versions. Using an “m.” site is known to have been the preferred option.

Mobile Instant Page (MIP), Baidu’s answer to AMP with an architecture similar to AMP, an accelerated JS, HTML and a caching system, has already known to reduce page times by up to 80 percent. There has been no confirmation yet if MIP pages would get special real estate on the SRP (like the AMP), but implementing MIP improves your SEO rankings by simply making your website faster.

Interested in learning more about Catchpoint’s Performance Monitoring tools for your website? Sign up for a free trial today to start improving your SEO ranking.

The post Web Performance Monitoring and Its Effect on SEO Pt.II appeared first on Catchpoint's Blog - Web Performance Monitoring.

The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

Nutanix DevOps Booth at @DevOpsSummit New York Javits Center

DevOps at Cloud Expo will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of DevOps at Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on DevOps Journal
  • Tweetup to over 75,000 plus followers
  • Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Most Popular Video: Sheng Liang's Containers Talk

@DevOpsSummit at Cloud Expo taking place October 31 - November 2, 2017, Santa Clara Convention Center, CA, and is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

@DevOpsSummit 2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)

@DevOpsSummit 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. Enterprise Cloud | Cloud-Native
Track 2.
Big Data | Analytics
Track 3. Internet of Things | IIoT | Smart Cities

Track 4. DevOps | Digital Transformation (DX)

Track 5. APIs | Cloud Security | Mobility

Track 6.
AI | ML | DL | Cognitive
Track 7.
Containers | Microservices | Serverless
Track 8. FinTech | InsurTech | Token Economy

Speaking Opportunities

The upcoming 21st International @CloudExpo@ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open. Themes and topics to be discussed include:

  • Agile
  • API management
  • APM
  • Application delivery
  • Cloud development
  • Configuration automation
  • Containers
  • Continuous delivery
  • Continuous integration
  • Continuous testing
  • DevOps anti-patterns
  • DevOps for legacy systems
  • DevOps skills and training
  • DevOps system architecture
  • Docker
  • Enterprise DevOps
  • Identity and access
  • IT orchestration
  • Kubernetes
  • Load testing
  • Microservices
  • Mobile DevOps
  • Monitoring
  • Network automation
  • Quality assurance
  • Release automation
  • Serverless
  • Scrum
  • Service virtualization
  • Teaming
  • Test automation
  • WebOps, CloudOps, ChatOps, NoOps

Submit your speaking proposal today! ▸ Here

Cloud Expo | @ThingsExpo 2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)

Cloud Expo | @ThingsExpo 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

Download Show Prospectus ▸ Here

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.  

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
  • Tweetup to over 75,000 plus followers
  • Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

@CloudExpo | @ThingsExpo 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

Register For @CloudExpo ▸ Here via EventBrite

Register For @ThingsExpo ▸ Here via EventBrite

Register For @DevOpsSummit ▸ Here via EventBrite

Sponsorship Opportunities

Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

About SYS-CON Media & Events

SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Mehdi Daoudi

Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.

Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.

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The past few years have seen a huge increase in the amount of critical IT services that companies outsource to SaaS/IaaS/PaaS providers, be it security, storage, monitoring, or operations. Of course, along with any outsourcing to a service provider comes a Service Level Agreement (SLA) to ensure that the vendor is held financially responsible for any lapses in their service which affect the customer’s end users, and ultimately, their bottom line. SLAs can be very tricky to manage for a number ...
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