SYS-CON Events announced today that Sybase joined SOA World and Enterprise Open Source Conference & Expo as "Silver Sponsor."

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Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers and partners to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com. Sybase has a rich 20-year history as a technology leader. Celebrating 20 years of innovation, Sybase has created technology that enables the Unwired Enterprise for our customers and partners by delivering enterprise and mobile infrastructure, development and integration software solutions. The world's most critical data in commerce, finance, government, healthcare and defense runs on Sybase.

Sybase's Ian Thain to Present "Model-Driven SOA" Session
In traditional application architectures, the design phase in the Software Development Life Cycle (SDLC) plays a critical role in enabling well-architected solutions. Yet there hasn't been much discussion about the design or the modelling phase of SOA-based applications. Translating the business requirements into services and service models allows for leveraging services throughout the life cycle. This also allows for mapping the services to an implementation architecture of the right nature, which could be based on a component model like EJB or a simple database infrastructure. SOA is all about reuse and leveraging existing investments and a model-driven SOA allows for an intersection between requirements established as services and their implementation based on existing infrastructure and new components. This enables the business visibility into IT by making the changes visible in both directions: requirements and implementation. A demo will be using Sybase WorkSpace.

Speaker Bio: Ian Thain is a senior technical evangelist/software engineer in the Worldwide Marketing Organization of Sybase, Inc. For over six years, he has worked with many engineering teams, including the Sybase WorkSpace product, and is a dedicated technical expert, continually working with Sybase's key partners and clients to enhance the capabilities of the solutions that Sybase can offer to its customers. Ian regularly addresses technical audiences all over the world, providing technical knowledge. He also writes whitepapers, demos, and articles for various Sybase products and is published in journals such as SOA World Magazine and PowerBuilder Developer’s Journal from SYS-CON Media. Ian also blogs at http://ianthain.pbdjmagazine.com, http://ianthain.wsj2.com.