Welcome!

Microservices Expo Authors: Stackify Blog, Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz

Related Topics: Microservices Expo, Mobile IoT, @BigDataExpo, @ThingsExpo

Microservices Expo: Article

IoT Will Transform Commerce | @ThingsExpo #IoT #DigitalTransformation

As IoT develops, there are three main areas consumers and merchants alike need to consider

From fitness trackers to connected refrigerators to coffee makers, there is no end to how smart even the most inane technology can become. The Internet of Things (IoT) isn't just changing how consumers manage their home security or order their coffee filters - it's revolutionizing the very fabric of commerce.

However, according to Gartner, IoT is still in its early days of maturity. Gartner predicts that through 2018 there will be no one prevailing IoT ecosystem platform. This means that in the next few years there will be a proliferation of different devices, products and approaches to IoT. In fact, Cisco predicts that there will be a whopping 50 billion connected devices by 2020.

As IoT develops, there are three main areas consumers and merchants alike need to consider: supply replenishment, purchasing optimization and product acquisition.

Supply replenishment
One natural (and existent) extension of IoT is in supply replenishment. Originally part of its value proposition, the Amazon Dash button promised that smart devices could take advantage of connected technology by enabling something as small as a coffee pot to make predictive purchases for consumers. We have now seen the beginning of this with the water pitcher that orders refills straight from Amazon.

For example, if people program their connected refrigerators to keep at least a half-gallon of milk on hand at the beginning of the week, the refrigerator will measure their milk consumption. Once the milk dips below a half gallon, the refrigerator will add a gallon of milk to the usual grocery store order for delivery on Sundays.

But this is merely the beginning of the possibilities of supply replenishment with IoT. With IoT devices monitoring how often and how much consumers use, remembering to pick up more toothpaste at the store will become a thing of the past.

Purchasing optimization
Going one step beyond purchase replenishment is purchasing optimization. With purchase optimization, devices will be able to change a whole host of options in consumable goods - from quantity to size to the items themselves - that they purchase based on consumers' habits.

For example, connected kitchen devices (including pots and pans that measure consumption) could let consumers know that instead of buying the 16-oz bottle of olive oil they love, they could instead save some money by buying the 32-oz bottle without it going rancid.

The IoT will perform the purchasing optimization that most of us know we should do but don't have time to focus on. Smart products will be able to optimize sizing, pricing and even determine the best places to buy products. If devices have permission to make purchases, consumers will become accustomed to receiving a box in the mail from the olive oil vendor each time they're about to run out.

Product acquisition
Imagine that a child's bed measures his or her weight and height every night. Based on the measurement and the knowledge of the child's clothes on hand (gathered from UPC scanning), the bed orders clothes in new sizes before the parent even realizes that the footie pajamas don't fit anymore.

With product acquisition, the products make the shopping decisions, deciding what other products to buy with minimal human intervention. Not everyone will have the tolerance to handle products making their purchase and service decisions for them, but the IoT will bring it into the realm of possibility.

The IoT may be nascent right now, but as these smart and connected products become more sophisticated, consumers will invest more and more in connected products in their homes and businesses. To keep up with this rapid change, product information needs to catch up to meet the demands of consumers who want the best product for their needs. Without this, consumers will be left with a fractured system that leaves them lagging behind.

Combined with this product information, these sophisticated products will enable consumers to depend on them for more than just a reminder to go to the gym or to optimize their energy consumption at home - they will revolutionize the way consumers purchase their products in the future.

More Stories By Jenn Steele

Jenn Steele is Director of Product Marketing at Indix. She comes to Indix from Silicon Valley, making a move back "home" to Seattle. She started her career by running IT departments at law firms and then moved to HubSpot as a marketing consultant, rising up to lead the consulting team there. After HubSpot, she moved to Seattle to go to Amazon, where she led product marketing for Amazon SES and then transitioned to the free and paid search teams, concentrating on revenues from Bing. She wanted to move back to startups though, and became the first employee and Head of Growth at RecruitLoop, a marketplace startup founded in Sydney.

Jenn holds a degree from MIT and an MBA. When she's not working, she enjoys wine, single malt scotch, running, and spinning, although not all at the same time. She blogs on leadership and gender at http://leadinggeeks.net.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That’s why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.