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Secrets of @CloudExpo Sponsors | @ThingsExpo #IoT #M2M #DevOps #BigData

10 tips on how to maximize your return at @CloudExpo and @ThingsExpo as a sponsor or exhibitor

How to Maximize Your Return as Cloud Expo and @ThingsExpo Sponsor

Cloud Expo and @ThingsExpo, two of the most important technology events in the world, have hosted hundreds of sponsors and exhibitors since their launch eight years ago.

In this blog post, I provide 10 tips on how our sponsors and exhibitors can maximize their participation at our events. But before reading my top 10 tips for our sponsors and exhibitors, please take a moment and watch this brief Sandy Carter video.

"Cloud Expo was really the event to connect with thought leaders, innovators, business folks who are interested in what the cloud can bring to their business. You know really how it allows them to bring the transformation of the business process."

Sandy Carter, IBM's General Manager for the Cloud Ecosystem and Developers

1) Sponsor and exhibit in both New York and Silicon Valley

Cloud Expo and @ThingsExpo New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in multiple vertical markets. Our delegate profiles can be located in our show prospectus.

2) Send your sponsor/exhibitor contract early to maximize your pre-show promotions

Once you select the best sponsorship/exhibit package that fits your goals, return the signed contract as soon as possible so you don't miss any of your pre-show promotional activities.

3) Approve your assets, logo, company description, etc., quickly

Please provide your official company logo and description for inclusion on all our event sites and conference newsletters

4) Communicate your participation and presence with your clients, customer base

Our 20 years of experience as the world's leading technology event company has shown us that the sponsors and exhibitors with the most successful return from our conferences are the companies that plan their show presence well in advance. Some of our sponsors even provide fleets of cars to drive their customers to and from the event.



5) Coordinate your announcements with our show dates to maximize your press coverage

The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.

6) Sign up with our event blog and publish technical posts

Cloud Expo, @ThingsExpo, and @DevOpsSummit offer some of the most well-known and widely read, popular technology blogs. Contact us at events(at)sys-con.com to set up your blog. Blog entries explaining tips, tricks, and techniques about the technologies you provide are an invaluable way to reach your buyers.

7) Use Twitter frequently, add @CloudExpo and @ThingsExpo in your tweets

Your customers and our delegates are the most active professional Twitter users in any industry. We will re-tweet your posts to our 120,000+ followers.

8) Promote your session(s) before the event

If you have technical sessions at our events, promote them. Don't forget, every speaker is competing with sessions in nine other tracks. Many delegates pick which sessions they plan to attend before they arrive, so you need to promote your session content to draw the maximum audience to your presentation.

9) Plan your activities at your booth, don't forget live demos

The Expo Floor is where business is conducted. Remember your competition in the next booth is trying to reach the same customers as you are. Providing demos of your solid product is the best way to utilize the activities at your booth. Giving out T-shirts and fun toys and conducting drawings will keep delegates interested, but at the end of the day you are there to sell your products and services.

10) Take advantage of the post-show marketing opportunities included with your contract

Cloud Expo and @ThingsExpo sponsor/exhibitor packages come with the most effective pre and post-show marketing opportunities. Don't miss any of these programs, which can be worth more than all your other marketing efforts combined.

@ThingsExpo - The World's Largest 'Internet of Things' Event, June 7-9 2016 at New York City's Javits Center!

Secrets of Sponsors and ExhibitorsHere
Secrets of Cloud Expo SpeakersHere

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

@CloudExpo / @ThingsExpo 2016 New York
(June 7-9, 2016, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 7-9, 2016, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.

Register for @CloudExpo/@ThingsExpo 'FREE' Before Friday! Here

Delegates to @ThingsExpo will be able to attend 14 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.

Your conference registration includes all 14 @CloudExpo / @ThingsExpo Tracks:

01 @CloudExpo: Enterprise Cloud Adoption
02 @CloudExpo: DevOps, Continuous Delivery and APIs
03 @CloudExpo: Mobility & Security
04 @CloudExpo: Containers & Microservices

05 @ThingsExpo: Big Data's Use in IoT & Analytics
06 @ThingsExpo: Smart Grids & Industrial 'Internet of Things'
07 @ThingsExpo: Show Me the Money! - IoT Developer Track
08 @ThingsExpo: Wearables & Consumer IoT

Hot Topics - Day 1:
09 @ThingsExpo: Vertical 'Internet of Things' Markets
10 @ThingsExpo: Identity in IoT, RTC & WebRTC

Hot Topics - Day 2:
11 @ThingsExpo: Node.js & Event-Driven Architecture
12 @ThingsExpo: Modern Data Centers

Hot Topics - Day 3:
13 @CloudExpo: Cognitive Computing / Machine Learning
14 @CloudExpo: Maker Movement

Register FREE Before Friday! Here


A General Session, November 3-5, 2015 in Silicon Valley

@CloudExpo / @ThingsExpo 2016 New York
(June 7-9, 2016, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)

Speaking Proposals Open
Fourth International @ThingsExpo, co-located with 18th International @CloudExpo - being held June 7-9, 2016 at the Javits Center in New York City, announces that its Call for Papers for speaking opportunities is open. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

Submit your speaking proposal today! ▸ Here

Sponsorship Opportunities Open
@ThingsExpo, June 7-9, 2016 at the Javits Center in New York City, is co-located with 18th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Sponsor and Exhibit at @ThingsExpoHere
Download Show ProspectusHere

Secrets of Sponsors and ExhibitorsHere
Secrets of Cloud Expo SpeakersHere

Show Me The Money!
How We Built and Scaled an IoT Platform and Business

In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).

Download Chris Matthieu Keynote Slide Deck: ▸ Here

@ThingsExpo Named the World's Most Influential IoT Media Brand

@ThingsExpo has been named the Top Most Influential Internet of Things'Media Brand' by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.'

Onalytica analyzed Twitter conversations around the IoT debate to uncover the most influential brands and individuals driving the conversation.

Intel and Cisco have been named the world's most influential IoT brands, followed by SYS-CON Media's global IoT event, @ThingsExpo as the world's most influential IoT media brand. [continued]

New York and Silicon Valley Sponsors and Exhibitors
During our last New York and Silicon Valley events, over 12,000 (audited) delegates registered and participated at @ThingsExpo, in the world's largest 'Internet of Things' event, colocated with @CloudExpo. Our conference delegates met with over 160 of the world's leading technology pioneers that were among the sponsors and exhibitors, including:


Our Demo Theater on the Expo Floor attracts more delegates than the entire conference of other events

Acision, Actifio, ActiveState, AgilePoint, AIC , Akana, AlertLogic, Ambernet, Amplidata, Apacer Memory America Inc., Appcore, AppDynamics, AppZero, Aria Systems, Arista Networks, Automic, Avere Systems, Axis Communications, B2CLOUD, Basic6, Bestwebdesignagencies.com, Bitium, Blue Box , BMC, BroadSoft, Brother , Bsquare, BUMI, CA, Inc., Calm.io, CenturyLink, Ciqada, CiRBA, Cisco, Cloudant, an IBM Company, Cloudian, CoalFire, CodeFutures, COLUMN Technologies, CommVault, connect2.me, Connected Data, CrashPlan/Code42, Creative Business Solutions , Cynny Italia S.r.l, Dasher, dcVAST, DEAC, Dell, DevOps.com, Distrix , DragonGlass, Dyn, Edgecast , ElasticBox, Emcien, Endstream Communications/Open Data Centers, EnterpriseDB, e-SignLive, by Silanis, Esri, Evident.io, FierceDevOps, FireHost, Genband, Gigamon, GoodData, Gridstore, Harbinger Group , IAPP, IBM, IDenticard Access Control, Imperva, IndependenceIT, Infor, InMage, Innodisk, Intelligent Systems, Isomorhpic , ITinvolve, iwNetworks, Ixia, iXsystems , Jelastic, Kintone, KOTRA , Liaison, Litmus Automation, MangoApps, Matrix.org, MediaTek Labs, MetraTech (now part of Ericsson), Microsoft, Navisite, Net Access , Nimble Storage, NuoDB, Inc., Objectivity, OMG, Open Data Centers, OpenCrowd, Optimal Design, Oracle, OutSystems, Parasoft, Peak10, Peer 1 Hosting, PluralSight, Plutora, ProfitBricks, PubNub, Quality Technology Services , Quantum, Qubell, RackWare , Rancher Labs, Red Hat, r-evolutionapp , RingStor, Robomq.io, SafeLogic, SAP, ScaleMP, Seagate, Secure Infrastructure & Services, Sematext , SendGrid , Serena Software, Sherweb, SimpleECM, Site 24x7, Smartvue Corporation, SOASTA, SoftLayer, an IBM Company, SoftwareAG, Soha, Solgenia, SPAN Systems, Spirent, StackIQ, Stateless Networks, Storpool, Stratogent, Stratoscale, Supermicro, SUSE, Tau Institute, Telecity, Telehouse, Telestax, The New York Times , The Vision Times, TierPoint, TMCnet, Transparent Cloud Computing Consortium, Tufin, Ulunsoft, Utimaco, VASCO Data Security, Veeam, Verizon Enterprise Solutions, Vicom Computer Services, VictorOps, Virtustream, VITRIA Technology, Vormetric, WHOA.com, Will Jaya, Windstream, WSM - Website Movers International, Zentera Systems, Zerto.


New York City June 2015 Expo Floor


Silicon Valley November 2015 Expo Floor

@CloudExpo / @ThingsExpo Has Been a Must-Attend Event for Ericsson
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents. [continued]

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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