Welcome!

Microservices Expo Authors: Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, @DevOpsSummit

@CloudExpo: Article

Practicing Capitalism with APIs | @CloudExpo #DevOps #API #Microservices

APIs help corporations open new monetization channels

As with most modernized economies, the United States economy utilizes capitalist principles. It is only fitting that we invented a technological solution that will help companies engage in c-api-talism using APIs in a more efficient manner.

If we look back into the history of mankind, we progressed towards more civilized, mature, monetary-based economies on a steady basis. The progression from the Stone Age, to the Bronze Age, to the Iron Age, to the Industrial Age and to the current Digital Age all made strides towards the current digital economy.

The Stone Age was about using stones with sharp edges as tools for hunting and gathering, which created a self-centered economy for accumulation of wealth for families and established tribes which led to a localized trade and economy.

The Bronze Age created more sophisticated tools and hence an urbanization concept, fine craftsmanship and the establishment of inter-community trade. This resulted in chiefdoms, cities and regional economies.

The Iron Age gave birth to literature, languages, art and more. This also led to government based national economies. Kingdoms and empires were established during this period resulting in trade, culture, and economies that are driven and controlled by a central authority.

The Industrial Age started the ideas of complex socio-economic cultures, power driven machines, first establishment of automation tools for self- service and semi-automated economies. Countries with defined borders and currency-based economies backed by governments were all established in this era.

Finally, we are at an age – the Digital Age - where the sophistication of mankind and the thinking that separates us from the other living creatures is truly taking shape. In this digital economy stage, we are trying to establish self-serving, borderless, universal trade practices that can be entirely defined, established, conducted, consumed, and paid using digital methods. This is where we are starting to establish legacies.

In order to truly participate in the digital economy, the following need to be done correctly.

1. Convert your assets to digital

I see many corporations struggle with this. There is a major difference between a digital immigrant and a digital native corporation. Most digital native companies are either cloud-born or have IT systems that can easily engage in digital economy. Most digital immigrants have already spent a lot of money in building industrial grade IT systems which are isolated from the connected digital world. The digital transformation process is not only expensive, it’s also very time-consuming. The digitization of assets, or digital transformation, is the first critical step that will help you engage in the digital economy. Legacy modernization, digital transformation, hybrid integration, cloud migration, IoT enablement, Big Data/Analytics and insights, are all part of the process that helps organizations get there.

2. Expose them via flexible interfaces – APIs.

The digital economy is a different beast than the other economies. It can grow hyperbolically and have a mind of its own to help take your business to the next level, whether it is B2B, B2C or B2B2C. Regardless of the nature of your channel, the exposure of your digital assets in a frictionless manner is the next important step to engage in digital economy. A corporation can digitize its assets, but if those digital assets are not properly exposed, secured, governed, managed, and utilized then you have created a digital brick which will be worthless. By providing a flexible interface, or APIs, you not only can provide a frictionless interface but also manage a self-service interface that will allow others to take your business to the next level. For example, a digital native developer can find your digital assets so useful that he/she might create a mobile app that would put your corporation in a trade market you never dreamed possible. I have seen companies create and participate in global economies so far out in Africa, by having a small office in the USA, but never have agents, an office, a phone, a partner or other capital or recurring expenses in Africa.

3. Monetize the consumption.

After you have done all of the above, when it is time to stand tall in the digital economy I have seen many corporations miss out on this area badly. Exposing your digital assets for consumption doesn’t always have to be free because you don’t have a proper mechanism to monetize that. In addition, “soft” monetization techniques like brand awareness creation, bringing new business partners onboard, customer loyalty and retention should all be measured and counted as part of monetization metrics as well. But most importantly the monetization needs to happen across all channels – such as direct business models, indirect business models, internal consumption, and freemium to premium conversation. In addition it is important to add self-serving smart contracts that can be digitally auto-discovered, auto-negotiated, agreed upon, enforced, consumed, billed and collected.

About 2500 years ago, Confucius stated, “If your conduct is determined solely by considerations of profit you will arouse great resentment.” But in today’s world, corporations that engage in self-serving profit realization modes like Uber, AirBnB, and Facebook are exploding; the Fortune 500 companies that can’t keep up with this are fast disappearing. Confucius would have added a caveat for the digital economy if he lived now!

Your corporation’s growth is not going to come from flooding certain markets hoping for the best scenario. It will come by engaging in digital economy, and by making your assets available for consumers to use what they need, when they need it, at the right time and for the right price. I see huge gap between the IT departments (or the digital producers) and the digital consumers in discovery, exposure, frictionless integration, self-service, and monetization. We at IBM are working to solve these issues to help our clients with seamless digital transformation. Reach out to me @AndyThurai to continue this conversation.

More Stories By Andy Thurai

Andy Thurai is Program Director for API, IoT and Connected Cloud with IBM, where he is responsible for solutionizing, strategizing, evangelizing, and providing thought leadership for those technologies. Prior to this role, he has held technology, architecture leadership and executive positions with Intel, Nortel, BMC, CSC, and L-1 Identity Solutions.

You can find more of his thoughts at www.thurai.net/blog or follow him on Twitter @AndyThurai.

Microservices Articles
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee A...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app secu...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addresse...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...