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Michael Dell, "Creator of the Direct Model," Back in the CEO Saddle at Dell

Kevin Rollins resigns both as CEO and Dell board member
By SOA News Desk
Article Rating:
February 1, 2007 07:45 AM EST
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 8,204
Dell CEO Kevin Rollins, the company said in a statement yesterday, has resigned his position as CEO and member of Dell's board of directors. Naming founder and former CEO Michael Dell (pictured) to the empty post, the company's statement gushed: "There is no better person in the world to run Dell at this time than the man who created the Direct Model and who has built this company over the last 23 years."

Chairman since founding the company in 1984 (a title he is retaining), Dell was chief executive until he hand-picked Rollins as his successor, which he did after 20 years in the hot seat, in 2004.

Although performance issues were clearly the reason Rollins is out, Dell magnanimously said, in a statement:

"Kevin has been a great business partner and friend. He has made significant contributions to our business over the past 10 years. I wish him much success in the future."
In 2006 Hewlett-Packard Co. elbowed Dell out of its position as the No. 1 reseller of PCs worldwide. Dell yesterday also forecast that Q4 profit and sales would fall below analysts' consensus estimates of 32c a share on sales of $15.30BN.

Published February 1, 2007 – Reads 8,204
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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Most Recent Comments
Jonathan Berr 02/01/07 09:13:29 AM EST

Why didn't Michael Dell replace Kevin Rollins six months or a year ago as the chief executive of the company that bears his name?

Somewhere along the line Dell lost its way. Maybe Michael Dell can restore it to its former glory but it won't be easy. Its accounting is under investigation by both the U.S. Securities & Exchange Commission and the Justice Department. Wall Street is still seething that the computer maker has missed profit forecasts including the one for the fourth quarter.
anOn 02/01/07 09:06:24 AM EST

I'd like to focus on one particular thing that Dell could do to stop losing customers at an epic rate.

For the love of god, stop loading up PCs with useless bloatware.

I've actually been buying Dells for a couple of yeaes now. My laptop and my last two desktops have both come from them. Since my student days ended and I got a job, I've found myself relatively cash rich but time poor. As a result of this, I've lost the patience I used to have for building my own PCs and ironing out the kinks and have come to appreciate the option of paying a little more to have somebody do it for me, while still being able to pick which components I want. I take it for granted that when I buy a new PC from Dell, it will, out of box, be slow, unstable and full of 30 day trials for software that only a gibbering moron could ever want to use. I therefore backup the drivers folder, format the hard disk and reinstall XP (I find that the amount of crap Dell are bundling is growing so fast that even the decrappifier doesn't cut it any more).

However, this is not the experience that a lot of people are looking for when they buy a new PC and many people don't have a clue how to go about reinstalling an operating system. All they know is that their new Dell PC, which they've probably paid slightly over the going rate for, is slow as hell, to the point of being painful to use. The further from the cutting edge the system you buy, the worse the problem seems to be, as Dell give no thought to performance in deciding which particular crap to inflict - they just pile it all on.