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Top Three Reasons for Sales (& Personal) Failures !

Learn from key failures and pave a path to success

Sales is an amazing profession. You are able to match the needs of your customers to the goals of your organization. You are a connector, a problem solver, someone people can trust when they need most.

As a sales person, someone who is actively engaged in helping people get what they want, you are governed by expectations. These are somewhat the pillars of truth and cannot be undermined by anyone selling anything to anyone. In other words, not following any of these rules would break the bond of trust you have established or are trying to establish with your prospects. This will not only affect your results in the short term, but gradually decrease your trustworthiness as a salesperson, or someone people can rely and depend on.

Reason No 1. Lie about Something

This could be hiding a truth, providing misleading information, claiming a product or a solution does something that it actually does not. It could also be a fake customer success story, a false benefit or simply something untrue.

Reason No 2. Not deliver what you promised

This is the promise you made to the customer. Breaking it or not being able to deliver it the way it was promised is one of the biggest blunders. Never underestimate the power of an unhappy customer.

Reason No 3. Disrespect Time

Respect your customers time. Be on time, deliver on time, arrive on time and leave on time. If you do not respect time, you will never be taken seriously and your reputation for being late and a time waster will follow you wherever you go.

Sales, in any form, is one of the most popular profession in the world. Every time you are trying to convince someone, you are in essence selling yourself. Apply this to a job interview, a raise , a promotion or actually selling tangible products and solutions.

Remember to always start with basics, be credible and learn from your failures !

More Stories By Ian Khan

Ian Khan leads Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies. An advocate of cloud computing and a thought leader driving change within Solgenia, Ian is a catalyst for collaboration and cloud solutions. He has written for multiple industry publications, presented at various industry events worldwide, and brings more than 15 years of in depth technology experience across various industries. Ian is a PMP Certified project manager, MCSE, and an Instrumentation Technology engineer.