Welcome!

Microservices Expo Authors: Pat Romanski, Stackify Blog, Elizabeth White, Steve Wilson, Mehdi Daoudi

Related Topics: Microservices Expo, Microsoft Cloud, Agile Computing, CMS

Microservices Expo: Blog Post

Three Steps to Capture Compelling Customer Stories

Creating business success through storytelling

Content Marketing and Storytelling are the defining factors when it comes to gaining traction with all or any of your marketing initiatives. To create explosive brand building and solidify your overall organizational value you should capitalize your existing customer base to the maximum extent. This is key in helping new customers and prospects understand the true value in your solutions and why your organization is worth doing business with. Sometimes on a competitive level when nothing works, amazing customer stories are what can set you apart from everytone else. The value in capturing these success stories is so high that it should be on the top of every CMO's list.

Here are three key steps that must be taken to create compelling customer success stories.

1. Know the Customer
Be sure to find ouy everything you can about how the customer does business, what their business challenges are, and what are the obstacles they faced while conducting their business. This will tie into knowing more about their processes, results, programd and speaking to key people in the organization about their challenges and results and so on at every level. This is a very important step and should not be rushed. More knowledge is never dangerous.

2. How the Solution Helped
The second step. This is again focused on the customer, more than your company. Talk about the results the customer achieved, whether this is in tangible financial numbers, increased sales, saved costs, better working conditions or anything else. You should be able to quanitify and summarise the overall effect and benefit of the solution you offfered.

3. How Your Organization Excels in Solving Problems
Focus on yourself and talk about how your organization focuses on solving the problems in the industry you server. Speaking about yourself creates a sense of promise and confidence that has already been validated by the Top 2 sections. You can use examples to speak about your overall successes, your core solution strategy and how it deliveres value to customers. You can speak about anything you would like prospects to know. This is your chance to shine !

With these three starting key points, you now have a framework to create customer stories that will not only prove to be of ultimate value to your sales and marketing teams, but also to your overall brand and organizational success.

More Stories By Ian Khan

Ian Khan leads Innovation & Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies. An advocate of Cloud computing and a thought leader driving change within the industry, Ian is a catalyst for collaboration and Cloud solutions.

He has written for multiple industry publications, presented at various industry events worldwide, and brings more than 15 years of in depth technology experience across various industries.

Ian is a PMP Certified Project Manager, MCSE, and an Instrumentation Technology engineer.

@MicroservicesExpo Stories
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Docker is sweeping across startups and enterprises alike, changing the way we build and ship applications. It's the most prominent and widely known software container platform, and it's particularly useful for eliminating common challenges when collaborating on code (like the "it works on my machine" phenomenon that most devs know all too well). With Docker, you can run and manage apps side-by-side - in isolated containers - resulting in better compute density. It's something that many developer...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
These days, change is the only constant. In order to adapt and thrive in an ever-advancing and sometimes chaotic workforce, companies must leverage intelligent tools to streamline operations. While we're only at the dawn of machine intelligence, using a workflow manager will benefit your company in both the short and long term. Think: reduced errors, improved efficiency and more empowered employees-and that's just the start. Here are five other reasons workflow automation is leading a revolution...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
In our first installment of this blog series, we went over the different types of applications migrated to the cloud and the benefits IT organizations hope to achieve by moving applications to the cloud. Unfortunately, IT can’t just press a button or even whip up a few lines of code to move applications to the cloud. Like any strategic move by IT, a cloud migration requires advanced planning.
Docker is on a roll. In the last few years, this container management service has become immensely popular in development, especially given the great fit with agile-based projects and continuous delivery. In this article, I want to take a brief look at how you can use Docker to accelerate and streamline the software development lifecycle (SDLC) process.
We have Continuous Integration and we have Continuous Deployment, but what’s continuous across all of what we do is people. Even when tasks are automated, someone wrote the automation. So, Jayne Groll evangelizes about Continuous Everyone. Jayne is the CEO of the DevOps Institute and the author of Agile Service Management Guide. She talked about Continuous Everyone at the 2016 All Day DevOps conference. She describes it as "about people, culture, and collaboration mapped into your value streams....
“Why didn’t testing catch this” must become “How did this make it to testing?” Traditional quality teams are the crutch and excuse keeping organizations from making the necessary investment in people, process, and technology to accelerate test automation. Just like societies that did not build waterways because the labor to keep carrying the water was so cheap, we have created disincentives to automate. In her session at @DevOpsSummit at 20th Cloud Expo, Anne Hungate, President of Daring System...
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session and demo at @DevOpsSummit at 21st Cloud Expo, Dana Boudreau, a Senior Director at CA Technologies, will discuss how increasingly teams are developing with agile methodologies, using modern development environments, and automating testing and deployments, mobile to mainframe.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
If you are part of the cloud development community, you certainly know about “serverless computing”, almost a misnomer. Because it implies there are no servers which is untrue. However the servers are hidden from the developers. This model eliminates operational complexity and increases developer productivity. We came from monolithic computing to client-server to services to microservices to serverless model. In other words, our systems have slowly “dissolved” from monolithic to function-by-func...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
We define Hybrid IT as a management approach in which organizations create a workload-centric and value-driven integrated technology stack that may include legacy infrastructure, web-scale architectures, private cloud implementations along with public cloud platforms ranging from Infrastructure-as-a-Service to Software-as-a-Service.
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate...