Click here to close now.

Welcome!

Microservices Journal Authors: Lori MacVittie, Elizabeth White, Roger Strukhoff, Carmen Gonzalez, Pat Romanski

Blog Feed Post

Customers Typology: The Captive who Knows Everything

One of the posts in the Customers Typology series was titled: Customers Typology: The Captive. I described The Captive as: "The Captive Customer's opinion is that someone else is the Oracle. He will do whatever the Oracle will say". Frequently the Oracle is a Software and/or Hardware vendor.

Another post was titled: Customers Typology: The Customer who Knows Everything. I described customer of that type as: "This Customer type is sure that he knows more than anyone else. He is also sure that his understanding is better than any body's understanding".

Would you imagine that there is another customer type combining both types? 

You probably hardly believe that this type is not a fiction story.

If he is a Captive, he will do exactly what his Captor will recommend.   
If he Knows Everything, he will follow only his opinion.

The best way to describe this type is by example. The example is of a long time ago Case Study.

IT Consulting Assignment 
A non-Information Technology friend called me. He is performing an Audit for a CEO. Is it possible that I will join him in order to address the IT aspects?
I accepted the challenge.

The Background
The most Business Critical Application was developed many years ago. The IDE is obsolete. Only one employee has the skills required for maintaining the application.
It is clear that the system should be developed from scratch using a Mainstream IDE.

A Large development Project was initiated. After two years the development completed. 

The IT department built the same functionality and the same processes included in the old system without functional changes. They thought that it is only Technical transformation: usage of a new IDE instead the obsolete IDE. 

Unfortunately, The Business Customer, who was not participated in the development process (and probably was notified about the Development Project after its completion), thought that the new system does not address his requirements properly.

How should the CEO solve the problem?

1. The organization built a new system. 

2. The organization spend a lot of money and human resources. 

3. The new System probably do not address the Business Customer needs. 

The key questions to ask are:

1. What should the organization do in order to minimize the damage?
Should it rebuild the system again? should it adapt the system to the Business users needs? or should it ask the Business users to adapt to the system?

2. What lessons should be learned from the failure?

The CEO decided to do an audit by external Subject Matter Expert. He chose my friend as the external  Subject Matter Expert.

A note about Business and IT Gap
SOA is about Business and IT Alignment. Every time I am lecturing on SOA, I talk about the Business-IT Gap before diving into technical details. If you read posts in my blog, you may find that I repeat and repeat this idea. Read for example:

Will Business and IT Aligned?

SOA and SCS

STKI Summit 2011 - SOA Perspective: Business Services or only Integration 

This Case Study is an example I am using to describe to my students Business-IT Gap as part of my SOA lecture.

My Role
My role in the audit was to evaluate the Information Technology aspects of the system.

When my friend told me which IDE was selected, I told him immediately that it is a wrong decision.
I also told him that I am capable of bringing the vendor's employees and they will support my viewpoint about the IDE their company developed.

Why would employees recommend not to use their company's products?
The company already developed a lot better IDE. They prefer that customers use a good product and not a limited product. I guess that in 3-5 years the vendor will not support the old IDE.

The customer was a Captive Customer. I would surely recommend usage of the new IDE developed by the same vendor. 

How come that the Customer was a Captive and a Customer who Knows Everything simultaneously?
The answer is simple: If he were not a Customer who Knows Everything, he would ask for the Vendor's experts recommendation.

I am 100% sure that anyone working for the Vendor and any good external Consultant will recommend usage of the new and better IDE (under the assumption that it should be an IDE developed by this vendor). 


Read the original blog entry...

More Stories By Avi Rosenthal

Ari has over 30 years of experience in IT across a wide variety of technology platforms, including application development, technology selection, application and infrastructure strategies, system design, middleware and transaction management technologies and security.

Positions held include CTO for one of the largest software houses in Israel as well as the CTO position for one of the largest ministries of the Israeli government.

@MicroservicesExpo Stories
Security is one the more prominent of the application service categories, likely due to its high profile impact. After all, if security fails, we all hear about it. The entire Internet. Forever. So when one conducts a survey on the state of application delivery (which is implemented using application services) you kinda have to include security. Which of course, we did.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in t...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Choosing between BIG-IP and LineRate isn't as difficult as it seems.... Our recent announcement of the availability of LineRate Point raised the same question over and over: isn't this just a software-version of BIG-IP? How do I know when to choose LineRate Point instead of BIG-IP VE (Virtual Edition)? Aren't they the same?? No, no they aren't. LineRate Point (and really Line Rate Precision, too) is more akin to an app proxy while BIG-IP VE remains, of course, an ADC (Application Delivery ...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
No, not the head-banging, gritty, heavy metal Metallica song (though that's certainly awesome too.. excuse me for a moment while I turn it up to 11) but the Puppet as in automation kind of master. The importance placed on APIs - which are key to automation - in our State of Application Delivery 2015 survey was high, with 40% of respondents saying it was important to them that their infrastructure be API-enabled. Automation using those APIs is generally being accomplished through a variety of m...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, ...
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at 16th Cloud Expo, Haseeb Budhani, CEO and Co-founder of Soha, will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the frict...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...

As a company making software for Continuous Delivery and Devops at scale, at XebiaLabs we’re pretty much always in discussions with users about the benefits and challenges of new development styles, application architectures, and runtime platforms. Unsurprisingly, many of these discussions right now focus on microservices on the application side and containers and related frameworks […]

The post Apr. 28, 2015 10:00 AM EDT  Reads: 1,207

SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
A few weeks ago, SmartBear hosted API Craft Boston with the folks from Akana, Ian Goldsmith and Laura Heritage, to talk about microservices. It was an extremely informative presentation of where microservices came from, what it solves, and considerations around how it might fit into an organizational API strategy. It’s one thing to read everyone else’s opinions on blogs, twitter, etc. It’s great to go to workshops and conferences, but this was so intelligently presented (and for a meetup too)...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you’ll have no problem filling in your buzzword bingo cards.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
An explosive combination of technology trends will be where ‘microservices’ and the IoT Internet of Things intersect, a concept we can describe by comparing it with a previous theme, the ‘X Internet.' The idea of using small self-contained application components has been popular since XML Web services began and a distributed computing future of smart fridges and kettles was imagined long back in the early Internet years.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...