|By Kevin Benedict||
|August 9, 2014 05:00 PM EDT||
In the US Army they have a term called "Revolution in Military Affairs (RMA)." It is often associated with the use of modern data collecting technologies, communications technologies, information analysis and the use of these technologies to improve strategies, doctrines and organizational structures. The Army believes that in future warfare, the size of the opponent and their platforms [weapons], will be less reflective of military power than the quality of sensors [data collection] systems and mobile communication links and their ability to utilize information to their advantage.
I see a "Revolution in Commercial Affairs" happening today. The same concepts and strategies learned in the military have relevance for the enterprise. Companies that can more effectively use "Code Halos" - the information that surrounds people, organizations, processes and products will be the winners.
What does this mean for your company strategy in 2014? It means your enterprise must digitally transform and focus on improving its capabilities to:
- Collect information faster
- Communicate information faster
- Analyze and filter information faster
- Report the analysis faster to decision makers
- Strive for the goals of being a "real-time" and "data-driven" enterprise
Mobile technologies play a critical role in this transformation. However, it is very important we understand mobility is but an enabler of an overall "Code Halos" strategy. The success of our enterprises over the next few years will largely be the result of how smart we are with the use of information.
There are at least three components required for digital transformation:
- Technological innovation
- Operation concepts and Strategies
- Organizational adaption
It doesn't help much if one person at the top has a good strategy and buys innovative technologies, but the rest of the organization does not understand the concepts behind it, or the role it plays in being more competitive. Technological innovation needs to be a part of a strategy. A strategy that changes the way the business operates in a manner that makes it more competitive in the market place.
Every organization needs to understand the seriousness of the Darwinian theory of survival of the fittest. Every employee should be seeking ways to innovate and contribute to making their company as competitive as possible.
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
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Recommended Strategy Book Code Halos
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