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Microservices Expo Authors: Elizabeth White, Kong Yang, Yeshim Deniz, Pat Romanski, Jyoti Bansal

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Calpian Commerce Partners with Yiftee eGifting

Calpian Commerce, the U.S. payment processing division of Calpian Inc. (OTCQB: CLPI), has partnered with Yiftee to enable their merchant partners to opt in to an online and mobile gifting service for people who want to surprise and delight their employees, customers, friends and family. The eGift platform is provided to merchants at no cost and with no technology implementation requirement for those who already accept MasterCard.

Using Yiftee, businesses and consumers can find local merchants whether they are next door or 3,000 miles away, purchase a gift from any internet connected device through the Yiftee app, and send it via Facebook, text or email. Gift recipients bring their mobile devices to the merchant to pick up their gifts using a virtual gift voucher, powered by MasterCard.

The platform allows merchants to augment their traditional gift card sales with a digital gifting option, enabling purchase and gifting when it’s most convenient for the consumer with immediate delivery of the eGift via email, text or Facebook for in-store or online redemption. For merchants, digital gifting drives increased loyalty and incremental sales.

“We are excited to introduce the Yiftee digital gifting platform to our merchant partners,” said Tom Tesmer, COO of Calpian Commerce. “We are committed to delivering innovative offerings and solutions to our merchant partners. The access to the Yiftee platform enables merchants of all sizes to tap into the $110 billion gift card market* with no technology or financial commitment.”

“We are delighted to partner with Calpian Commerce to provide our Yiftee digital gift service to the growing Calpian Commerce nationwide merchant base. We built the Yiftee platform with both businesses and shoppers in mind because it provides merchants of all sizes an added channel to reach their customers and gives consumers a way to buy from the places they want," said Lori Laub, Co-founder at Yiftee.

For more information go to http://yiftee.com/merchant-gift-listing/.

Yiftee (yiftee.com), located in Menlo Park, CA, is an exciting new award winning mobile app, web service and API (Application Programming Interface) that lets consumers and businesses send thoughtful, unexpected gifts to colleagues, clients, friends and family instantly via email, text and Facebook®. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. Merchants gain additional sales, foot traffic, an eGifting capability like big retailers, plus a free mobile/web sales channel.

About Calpian Commerce

Calpian Commerce is a wholly-owned subsidiary of Dallas-based, Calpian Inc. (CLPI), a publicly traded company with decades of experience in the payments industry. Calpian Commerce is the U.S.-based payment processing division of Calpian and provides the merchant community with an integrated suite of payment services and related software-enabling products. Calpian Commerce offers credit and debit card processing, ACH, mobile acceptance and gateway payment solutions to merchants in the U.S. operating in a physical “brick and mortar” business environment and/or over the Internet, and in settings requiring wired as well as wireless/portable payment solutions. Calpian Commerce delivers its products and services to merchants via three delivery chains: a direct sales force, ISOs and Agent Banks.

* First Data White Paper, 2013

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