Welcome!

Microservices Expo Authors: Liz McMillan, Elizabeth White, Stackify Blog, Pat Romanski, Yeshim Deniz

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

SoftLayer Fuels Hybrid Cloud Growth for IBM with New Clients and Services

Cloud Expo Sponsor SoftLayer has become the galvanizing force behind IBM's rapid acceleration to cloud leadership

On Monday IBM stated that SoftLayer is fueling hybrid cloud adoption by attracting thousands of new clients including leading enterprises. To support this ongoing growth, IBM is also launching a range of new cloud services designed for the enterprise that are based on SoftLayer infrastructure.

Just one year after its acquisition, SoftLayer has become the galvanizing force behind IBM's rapid acceleration to cloud leadership. IBM bought SoftLayer for $2 billion in July 2013 and has continued to invest significantly in its cloud portfolio.

Clients all over the world are moving to the IBM Cloud, with thousands migrating to SoftLayer in the past year alone. New enterprise customers including Macy's, Whirlpool, Daimler subsidiary moovel Gmbh, Sicoss Group and many others are transforming their operations for the emerging hybrid cloud era. Hybrid cloud computing represents the best of both worlds, as it links traditional IT systems to the cloud. Clients can maintain on-premise control of key applications and data while moving other workloads - so-called systems of engagement with customers and partners -- to the cloud for quick access to data, expansion of new services and cost reductions. In fact, nearly half of IBM's top 100 strategic outsourcing clients who are among the world's largest enterprises are already implementing cloud solutions with IBM as they transition to a hybrid cloud model.

As data becomes the next great natural resource, clients are looking for the means to efficiently store and mine their data, while protecting its privacy and security. By taking advantage of IBM Cloud, companies now have the ability to more quickly integrate existing and new services and data to drive new innovations and more easily control, manage and secure data and business applications.

In addition to new clients, more than 1,000 business partners have signed on to offer their services on SoftLayer. Firms embracing SoftLayer range from leading global players such as Avnet, Arrow Electronics and Ingram Micro, to cloud-based services and solution providers like Mirantis, Assimil8, Silverstring, Clipcard, SilverSky, and Cnetric Enterprise Solutions. Large U.S. enterprise buyers, those with 1,000+ employees, ranked IBM as their top selection of service providers that they believe would be most effective in providing IaaS for private and/or public clouds [1].

"In its first year, SoftLayer has proven to be a pivotal acquisition for IBM Cloud," said Erich Clementi, Senior Vice President, IBM Global Technology Services. "SoftLayer has quickly become the foundation of IBM's cloud portfolio anchoring our infrastructure, platform and software-as-a-service offerings and transforming the fortunes of many industry companies from Web startups to established enterprises looking for the speed, flexibility and security that hybrid cloud environments provide. Of all the options for public or private clouds in the market, IBM Cloud with all of its resources, assets and expertise is the logical choice for a world where the volume and complexity of data-rich workloads grows exponentially every day. "

IBM Offers new Cloud Services for the Enterprise; Designed to Tackle Big Data
With big data creating demand for cloud, SoftLayer will play a pivotal role in delivering IBM's rich data and analytics portfolio to clients faster, more effectively and efficiently. Among the offerings, IBM will make available via the Bluemix developer platform and IBM marketplace:

  • Watson Engagement Advisor on SoftLayer which allows organizations to gain timely and actionable insights from big data, transforming the client experience through natural conversational interactions with system that get smarter with use. Running on IBM's POWER8 processor, IBM Power Systems integrated into SoftLayer's infrastructure will handle big data, analytics and cognitive requirements in the cloud with unprecedented speed.
  • Watson Developer Cloud on Softlayer allows unprecedented access for third party developers, entrepreneurs, academics, and system integrators looking to harness Watson's cognitive capabilities in the products and services they bring to market.
  • IBM is now offering more than 300 services within the IBM cloud marketplace that is based on SoftLayer. This includes data and analytics and SoftLayer offerings such as the IBM multi-enterprise Relationship Management SaaS that connects and manages shared business processes across a variety of communities, Time Series Database that connects applications to the Internet of Things and Analytics Warehouse which provides an agile platform for data warehousing and analytics.
  • Aspera high-speed transfer technology is now also available on SoftLayer enabling users to move large unstructured and structured data with maximum speed and security, regardless of data size, distance or network conditions.
  • Code name Elastic Storage is a new software-defined storage-as-a-service offering built on SoftLayer. It provides organizations with high-speed access to large volumes of data and seamless data management between their on-premises infrastructure and the cloud.
  • SoftLayer expands hourly billing for bare-metal servers bringing the key pay-as-you-go benefits of virtual server consumption to dedicated resources. Bare metal servers provide the increased performance and privacy that many enterprises desire.
  • IBM Cloud modular management is a fully automated service management system to help companies to more easily govern new cloud application environments. IBM Cloud Modular management enables companies with the choice and flexibility to pick the services they want to manage on their own or have IBM manage for them.
  • Jumpgate is another innovation from SoftLayer that will play a key role in helping businesses build their own hybrid cloud environments. Jumpgate allows for interoperability between clouds by providing compatibility between the OpenStack API and a provider's proprietary API.

Enterprises Moving Core Operations to IBM Cloud and SoftLayer
Nearly half of all large enterprises will have hybrid cloud deployments by the end of 2017, according to Gartner, Inc.[2]. As IBM accelerates its cloud leadership delivering big data and analytics capabilities for enterprises moving to a hybrid cloud model, today IBM also announced a number of clients across major industries that are moving core operations onto SoftLayer.

Daimler subsidiary moovel is now using IBM's SoftLayer cloud infrastructure to develop and distribute mobile apps for its car2go ride sharing service. moovel's smartphone apps offer a range of mobility services such as train, bicycle, taxis and car sharing to help the customer determine the fastest or least expensive way to travel from A to B. Using SoftLayer guarantees the high performance needed to develop the moovel smartphone app for use around the world.

Whirlpool, the world's leading manufacturer and marketer of major home appliances, is taking advantage of IBM Cloud, including Softlayer, to transition from an on-premise environment to a globally integrated hybrid cloud model to drive ecommerce sales, streamline orders, reduce costs, improve flexibility and speed processing time. Whirlpool needed a flexible and scalable environment to host its ecommerce platform while storing and deploying large amounts of customer and product data. The manufacturer needed a globally integrated and regionally executed ecommerce platform with massive capacity to support its existing product lifecycle management system.

Macy's, a North America based retailer, is leveraging SoftLayer for a comprehensive mix of bare metal and shared cloud infrastructure to provide a new operating model that supports the retailers need for scalability and long term business goal of continuous availability.

Sicoss Group, the company that processes Social Security, and payroll calculations for customers across Mexico under the auspices of the Mexican Social Security Authority, is evolving to deliver new services including salary and profit-sharing calculation simulators, as well as online training and education to businesses. Sicoss Group has used SoftLayer infrastructure to enable its customers to launch services in less than 48 hours through SoftLayer's virtual storage and dedicated Cloud servers. Sicoss Group also relies on IBM Cloud for its enterprise class security, and backup and its experience in IBM's IT services. With the new cloud-based payroll and HR processing model, Sicoss Group is able to improve agility for companies of all sizes and help its customers to remain compliant more easily and efficiently.

Since the $2 billion acquisition of SoftLayer a year ago, IBM has continued to invest in making SoftLayer the foundation of its cloud portfolio. These investments include:

  1. $1.2 billion investment to expand SoftLayer's global data center footprint to 40 locations globally covering every major geography and financial center by 2015 and opening additional SoftLayer facilities in Melbourne, Toronto and Washington, D.C., in the third quarter of 2014.
  2. $1 billion to launch a Watson business unit, with Watson running on SoftLayer
  3. $1 billion investment to establish a cloud platform-as-a-service (PaaS), Bluemix to help millions of developers build cloud applications running on SoftLayer. IBM is extending its Bluemix developer platform on SoftLayer to more than 50 services including several big data and analytics technologies and is now the largest deployment of the Cloud Foundry Foundation.
  4. The launch of the IBM Cloud marketplace and cloud acquisitions including Cloudant, Silverpop and Aspera validating IBM's commitment to SoftLayer

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That’s why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.
The first step to solving a problem is recognizing that it actually exists. And whether you've realized it or not, cloud services are a problem for your IT department. Even if you feel like you have a solid grasp of cloud technology and the nuances of making a cloud purchase, business leaders don't share the same confidence. Nearly 80% feel that IT lacks the skills necessary to help with cloud purchases-and they're looking to cloud brokers for help instead. It's time to admit we have a cloud s...
According to a recent Gartner study, by 2020, it will be unlikelythat any enterprise will have a “no cloud” policy, and hybrid will be the most common use of the cloud. While the benefits of leveraging public cloud infrastructures are well understood, the desire to keep critical workloads and data on-premise in the private data center still remains. For enterprises, the hybrid cloud provides a best of both worlds solution. However, the leading factor that determines the preference to the hybrid ...
In this modern world of IT, you've probably got some new colleagues in your life-namely, the cloud and SaaS providers who now hold your infrastructure in their hands. These business relationships-yes, they're technology-based, but cloud and SaaS are business models-will become as important to your IT team and your company as the hardware and software you used to install. Once you've adopted SaaS, or inherited SaaS, it's on you to avoid price hikes, licensing issues and app or provider sprawl....
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...