Welcome!

SOA & WOA Authors: Elizabeth White, Liz McMillan, Vincent Brasseur, Ignacio M. Llorente, Natalie Lerner

News Feed Item

Monotype and MIT AgeLab Develop Streamlined SOA Research Method for Testing Typeface Legibility under Glance-Like Conditions

Following up on the 2012 research, Monotype Imaging Holdings Inc. (Nasdaq: TYPE) today announced that together with the Massachusetts Institute of Technology (MIT) AgeLab, they have developed a new, streamlined methodology for testing the legibility of typefaces on screens under glance-like conditions. Their new study correlates with the results of the previous research but uses an adapted Stimulus Onset Asynchrony (SOA) methodology to create a more flexible, cost- and time-effective way for designers to test specific typeface legibility under glance-like behavior – and help OEMs such as automotive manufacturers and HMI designers select a legible typeface for in-vehicle displays. The results of the new tests found that on average, a humanist (Frutiger®) typeface could be read accurately in shorter (8.8 percent) exposure times than a square grotesque (Eurostile®) typeface – which was broadly consistent with the legibility benefit for Frutiger as seen in the previous study.

SOA is a psychophysical method that was adapted by the research team to investigate subtle aesthetic properties of typographic and graphic design by employing a relatively pure measurement of legibility. It focuses on the typographic variables affecting legibility and using a standard desktop computer rather than a driving simulator, reduces the complexity, administration time, and data reduction and analysis costs required to study various ways in which typographic information is displayed.

“The new study highlights that basic psychophysics research tools can be practically utilized to help designers and engineers balance the subtle tradeoffs between typography and interface characteristics, while seeking to optimize the demands placed on the driver,” said Bryan Reimer, research scientist at MIT AgeLab and one of the principle researchers of the project. “With the advancing use of digital displays in vehicles, efforts to objectively evaluate legibility and different interface characteristics may help automakers better meet governmental distraction guidelines, while providing the driver with an enjoyable experience from the showroom to the road.”

The latest research tested participants on a lexical decision task, to find the minimal time needed to recognize whether or not a string of letters was a word (as opposed to a nonsense string). The researchers hypothesized that a more legible typeface would require less time for correct recognition. The methodology enforced glance-like behavior, paralleling occlusion test methods commonly used in the driving research field. The results of the SOA methodology have led researchers to believe that with extraneous behavioral factors removed, such as differences in allocating attention while driving, the legibility benefits of the humanist typeface are now more clearly evident than in the earlier research.

The research team also applied the methodology among participants in a subsequent study to investigate the legibility of typefaces in glance-like contexts among five Simplified Chinese typefaces that are used in various late-model car navigation and automotive HMIs. The most legible typeface in that study could be read accurately in shorter (33.1 percent) exposure times than the least legible typeface – demonstrating that the methodology may work across multiple languages, a critical component to automotive interface designers.

“While more work needs to be done, we believe the SOA approach could be further adapted to investigate a wide range of questions relevant to typographic and graphic design in automotive HMI designs. This research can be easily expanded to other languages and scripts as we did in the Chinese study,” said Monotype’s Dr. Nadine Chahine, a legibility specialist and an award-winning typeface designer and one of the report’s co-authors and principle researchers of the project. “Our findings also suggest that the methodology could be suitable for various glance-based reading environments, not only for automotive displays but also for medical apparatus, smartphones and other devices.”

The optimization of intrinsic and extrinsic features of type and the graphic design in which the text is presented, according to the researchers, may help reduce the demand on drivers when glancing at interfaces, making it easier for automotive manufacturers and suppliers to meet new governmental guidelines (National Highway Traffic Safety Administration, 2013).

Full results of the latest legibility studies are available as MIT AgeLab white papers for both the English and Chinese studies. Additionally, portions of the studies will be presented by Chahine at the Car HMI Concepts and Systems conference in Berlin, Germany, June 26-27, 2014, where Chahine is scheduled to speak.

About Monotype

Monotype is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity. Headquartered in Woburn, Mass., Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company’s libraries and e-commerce sites are home to many of the most widely used typefaces – including the Helvetica®, Frutiger and Univers® families – as well as the next generation of type designs. Further information is available at www.monotype.com. Follow Monotype on Twitter, Instagram, LinkedIn and Monotype’s Type Case blog.

Monotype, Helvetica and Frutiger are trademarks of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Eurostile and Univers are trademarks of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. ©2014 Monotype Imaging Holdings Inc. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...