|By Pat Romanski||
|June 24, 2014 09:00 AM EDT||
"Organizations take time to evolve. That's why we're bound for a hybrid future, where public and private clouds blend to create a shared infrastructure that spans application, organization and data center boundaries," noted Esmeralda Swartz, CMO of MetraTech, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez.
Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?
Esmeralda Swartz: I think enterprises made the adoption choice based on the business need for cheap and good enough at the expense of transparency, security and privacy. Standards have played a role in eliminating fear and building trust thereby increasing adoption. For example, when you are picking a cloud provider and they produce certification, you know that they're being audited and adhering to common standards. We now need to move to the user experience and extend control to users and empowering them.
In addition, the big players are not portable, say from Azure to AWS or vice versa, as an example. Other stack vendors and projects attempt to emulate a market leader like Amazon but I wouldn't call that a standard. Within IaaS, we're still using traditional machine-by-machine management tooling internal to a deployment like Puppet or other tools. Some are beginning to use advanced cloud provider management API-based tools, but that's the least portable part. Customers don't want to suffer a new form of lock-in. Until managing your cloud infrastructure is common with your traditional infrastructure people will hold back.
Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?
Swartz: Organizations take time to evolve. That's why we're bound for a hybrid future, where public and private clouds blend to create a shared infrastructure that spans application, organization and data center boundaries. Companies need the freedom to evolve and optimize applications and data for SLAs tuned for price, policy and performance. A future that blends the best of public and private clouds, provides the right balance of an elastic cloud infrastructure to meet the range of requirements from applications and users.
Private clouds are a natural starting point for an enterprise and by setting down this path, most enterprises will end up with hybrid, one that leverages their private cloud investment and provides for a public cloud future. Hybrids are also inadvertently solving the standards problem. While starting with the private data center to cloud data center co-existence model, this will evolve from a simple cloud to a common cloud management layer, whether the cloud in question is public or private. These platforms are going to wrap up the underlying proprietary APIs and become the new control panel for IT.
Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?
Swartz: It's a tough and unforgiving road. For SaaS, investors are focused on growth and not margins whereas if you are an on-premise vendor transitioning to SaaS, investors don't like margin hits and expect delivery of both growth as well as margins without slips during the transition. It is possible to achieve economies of scale and to keep the overall cost down and share and integrate business functions during the transition. We are seeing more common sense applied to the SaaS dream. When packaged software vendors try to move to the purest technology point of view where certain architectures are dictated that's a tough challenge.
There is no question that on-premise providers are adopting the principles of SaaS, such as continuous delivery of new features and increasing value at a reduced cost beyond the initial license to the customer. Some on-premise vendors can't make this cultural shift and still cave in to delivering one-off and bespoke versions to make deals happen. Ironically we are seeing SaaS vendors do the same, which is a particularly slippery slope. We recognized that the inevitable evolution path is user-driven configuration. We have a configurable on-premise cloud platform and a SaaS-based platform. For some customers SaaS is a fit, for others it is not. We don't have to dictate the business model our customers must fit into. You'll often hear customers want SaaS because they want lower prices. Customers care about increasing ROI and driving down TCO with reduced time to revenue, irrespective of the delivery model.
Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?
Swartz: If you are entering the market based on price alone, then don't bother; the big players are already battling it out on price, where even the winner loses. You're better off starting with at least PaaS or better yet delivering value-add on top of an existing infrastructure provider. The only possible exception to this is companies that must have massive infrastructure under their control. For example, Software Defined Networking (SDN) and Network Functions Virtualization (NFV) are going to cause communications providers to transform their proprietary hardware into massive farms of commodity computing and network infrastructure. Selling excess capacity to customers is reasonable as is packaging value add options that will appeal to enterprises. We'll see the traditional subscription model supplemented by a wide variety of per-occasion charges (premium and discount) and short-term and long-term relationships that will come and go on a continual basis.
Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?
Swartz: Four years ago when presented with this question it seemed clear to us that PaaS was far superior to IaaS and SaaS. You control the application, it's your code and the only thing you really have to worry about is the application itself.Why would we want the overhead of IT managing and patching machines and licensing OS and other basic software? With PaaS our developers could develop as always and adopt a DevOps strategy from day one, making the whole process streamlined and efficient for delivering application services. Perhaps developers are just distrustful and rely on fine-grained machine tuning for too many things to let go of the hardware even if it is virtual. We expect people to move to PaaS more vigorously in the future but that opens its own portability and standards problems.
Before becoming a developer, I was in the high school band. I played several brass instruments - including French horn and cornet - as well as keyboards in the jazz stage band. A musician and a nerd, what can I say? I even dabbled in writing music for the band. Okay, mostly I wrote arrangements of pop music, so the band could keep the crowd entertained during Friday night football games. What struck me then was that, to write parts for all the instruments - brass, woodwind, percussion, even k...
Jul. 24, 2016 12:30 AM EDT Reads: 1,936
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
Jul. 24, 2016 12:00 AM EDT Reads: 3,374
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Jul. 23, 2016 11:30 PM EDT Reads: 2,092
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 23, 2016 11:30 PM EDT Reads: 793
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jul. 23, 2016 11:00 PM EDT Reads: 2,216
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 23, 2016 10:15 PM EDT Reads: 2,408
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 23, 2016 08:00 PM EDT Reads: 2,411
Jul. 23, 2016 06:15 PM EDT Reads: 3,539
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 23, 2016 05:30 PM EDT Reads: 1,538
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Jul. 23, 2016 05:30 PM EDT Reads: 1,989
There's a lot of things we do to improve the performance of web and mobile applications. We use caching. We use compression. We offload security (SSL and TLS) to a proxy with greater compute capacity. We apply image optimization and minification to content. We do all that because performance is king. Failure to perform can be, for many businesses, equivalent to an outage with increased abandonment rates and angry customers taking to the Internet to express their extreme displeasure.
Jul. 23, 2016 02:45 PM EDT Reads: 1,345
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 23, 2016 09:15 AM EDT Reads: 1,035
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 23, 2016 08:30 AM EDT Reads: 746
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 23, 2016 07:45 AM EDT Reads: 1,060
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 23, 2016 06:00 AM EDT Reads: 1,582
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 23, 2016 04:30 AM EDT Reads: 1,962
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
Jul. 23, 2016 03:15 AM EDT Reads: 3,829
Sharding has become a popular means of achieving scalability in application architectures in which read/write data separation is not only possible, but desirable to achieve new heights of concurrency. The premise is that by splitting up read and write duties, it is possible to get better overall performance at the cost of a slight delay in consistency. That is, it takes a bit of time to replicate changes initiated by a "write" to the read-only master database. It's eventually consistent, and it'...
Jul. 23, 2016 12:45 AM EDT Reads: 2,031
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jul. 22, 2016 08:45 PM EDT Reads: 2,095
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Jul. 22, 2016 04:45 AM EDT Reads: 2,073