Click here to close now.




















Welcome!

Microservices Expo Authors: Elizabeth White, Mike Kavis, Joe Pruitt, Lori MacVittie, Jason Bloomberg

Related Topics: Microservices Expo, Java IoT, Linux Containers, IoT User Interface, Agile Computing, @BigDataExpo

Microservices Expo: Article

How to Monitor the Web Performance of Your Competition

Outages on your site can mean customers will quite happily latch on to the nearest competitor

You can spend MILLIONS every year improving and maintaining your application, but if you have no insight into your competition how do you know your place in the market and if all that investment has been worthwhile?

"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." - Sun Tzu, "The Art of War"

Despite being over 2000 years old, "The Art of War" is still referenced in military, financial and business strategies. With a particular focus on eCommerce, the importance of understanding your own strengths/weaknesses as well as that of your enemy (competition) from a Technology standpoint is more crucial than ever. As evident here, PwC reports top performing companies are already doing this.

Companies are spending hundreds of millions to gain market share and 25% of them don't even count Brand Loyalty a determining factor in making a buying decision anymore. With that in mind, outages on your site can mean customers will quite happily latch on to the nearest competitor and continue their purchase elsewhere.

Users will not wait around to buy from you, they will go elsewhere

Know your Enemy!
Are they having issues?

There are a few popular reasons why an application might run into performance issues; a new release, increased usage or even cyber-attacks. Setting up alerting with Last Mile/Client-side agents like Compuware APM against your rival's application is a great way to detect if they are having a slow experience, seeing intermittent errors or if their users are not able access the site at all! (The Last Mile network is made up of users who have offered their machines to join the Compuware testing network and let customers run test scripts from their location/browser.) This allows you to do two key things:

  1. Be prepared. As discussed above, users having a bad experience on one site are very likely to visit another with the same offering.  Alerts generated at this time can be used to make preparations for the very probable increase in traffic that you are about to receive.
  2. Sweeten the deal. If users are on their way out because of having a bad experience, this is a good time to put some attractive offers up and seal the deal with some new customers.

For further insight into tracking your competition click here for the full article

More Stories By Alistair Emslie

Alistair Emslie has been with Compuware for two years helping users get maximum value from Compuware's APMaaS (Application Performance Management as a Service) offering. He works for the UK Field Technical Team and focuses on using Compuware’s services to enrich business and sales strategies by working closely with customers throughout the engagement

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, covered the union between the two topics and why this is important. He provided an overview of Immutable Infrastructure then showed how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He ended the session with some interesting case study examples.
Puppet Labs has published their annual State of DevOps report and it is loaded with interesting information as always. Last year’s report brought home the point that DevOps was becoming widely accepted in the enterprise. This year’s report further validates that point and provides us with some interesting insights from surveying a wide variety of companies in different phases of their DevOps journey.
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Node.js is an open source runtime environment for server-side and network based applications. Node.js contains all the components needed to build a functioning website. But, you need to think of Node.js as a big tool box. As with any other art form, going to the tool box over and over to perform the same task is not productive. The concept of tool reuse is used in all forms of artistry and development is no exception.
One of the ways to increase scalability of services – and applications – is to go “stateless.” The reasons for this are many, but in general by eliminating the mapping between a single client and a single app or service instance you eliminate the need for resources to manage state in the app (overhead) and improve the distributability (I can make up words if I want) of requests across a pool of instances. The latter occurs because sessions don’t need to hang out and consume resources that could ...
What we really mean to ask is whether microservices architecture is SOA done right. But then, of course, we’d have to figure out what microservices architecture was. And if you think defining SOA is difficult, pinning down microservices architecture is unquestionably frying pan into fire time. Given my years at ZapThink, fighting to help architects understand what Service-Oriented Architecture really was and how to get it right, it’s no surprise that many people ask me this question.
The Internet of Things. Cloud. Big Data. Real-Time Analytics. To those who do not quite understand what these phrases mean (and let’s be honest, that’s likely to be a large portion of the world), words like “IoT” and “Big Data” are just buzzwords. The truth is, the Internet of Things encompasses much more than jargon and predictions of connected devices. According to Parker Trewin, Senior Director of Content and Communications of Aria Systems, “IoT is big news because it ups the ante: Reach out ...
Cloud Migration Management (CMM) refers to the best practices for planning and managing migration of IT systems from a legacy platform to a Cloud Provider through a combination professional services consulting and software tools. A Cloud migration project can be a relatively simple exercise, where applications are migrated ‘as is’, to gain benefits such as elastic capacity and utility pricing, but without making any changes to the application architecture, software development methods or busine...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Sysdig has announced two significant milestones in its mission to bring infrastructure and application monitoring to the world of containers and microservices: a $10.7 million Series A funding led by Accel and Bain Capital Ventures (BCV); and the general availability of Sysdig Cloud, the first monitoring, alerting, and troubleshooting platform specializing in container visibility, which is already used by more than 30 enterprise customers. The funding will be used to drive adoption of Sysdig Clo...
Auto-scaling environments, micro-service architectures and globally-distributed teams are just three common examples of why organizations today need automation and interoperability more than ever. But is interoperability something we simply start doing, or does it require a reexamination of our processes? And can we really improve our processes without first making interoperability a requirement for how we choose our tools?
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
JavaScript is primarily a client-based dynamic scripting language most commonly used within web browsers as client-side scripts to interact with the user, browser, and communicate asynchronously to servers. If you have been part of any web-based development, odds are you have worked with JavaScript in one form or another. In this article, I'll focus on the aspects of JavaScript that are relevant within the Node.js environment.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...