Click here to close now.




















Welcome!

Microservices Expo Authors: Carmen Gonzalez, Elizabeth White, Liz McMillan, Jason Bloomberg, Pat Romanski

Blog Feed Post

Netflix goes Private: Is this the end of the Public API golden age? And is that a bad thing?

ProgrammableWeb has published a story about how Netflix is taking its API private. In the article, Patricio Robles writes that:
"Effective immediately, Netflix has stopped issuing new public API keys to developers and is no longer accepting API affiliates. It is also putting the message boards on its developer portal into read-only mode"
So what is Netflix doing instead? It is focusing on the known developers who wish to use its APIs. As the ProgrammableWeb article explains, this "small group of known developers" is what is contributing mostly to the usage of the Netflix APIs. This makes perfect sense.

But wait! Doesn't the API world revolve around Public, Open APIs? As anyone who has ever been to an API conference knows, most presentations show the famous upward-growing chart of Public, Open APIs listed in the ProgrammableWeb directory.

But there is another chart, the infamous "iceberg chart", also used at every API conference, which shows that Public, Open APIs are just the tip of the iceberg.

So if Open, Public APIs are just the tip of the iceberg, then how popular are the other types of APIs? The story quotes Netflix's own Daniel Jacobson, who write back in 2012 that:
“The potential shortcomings surface because this model assumes that a key goal of these APIs is to serve a large number of known and unknown developers,” he wrote. “The more I talk to people about APIs, however, the clearer it is that public APIs are waning in popularity and business opportunity and that the internal use case is the wave of the future.”
http://www.programmableweb.com/news/why-rest-keeps-me-night/2012/05/15 
So clearly Internal APIs are also important. But are there more types of APIs than Open/Public APIs and Internal APIs? Yes, and in fact Randy Heffner from Forrester defines four types of APIs:
  • Internal APIs
  • Partner (B2B) APIs
  • Open APIs
  • Product APIs
Public APIs fit under "Open APIs" in this taxonomy. Let's look at the other categories of APIs:

Internal APIs, as the name implies, are used inside organizations. Kin Lane has written that Internal APIs (managed in an internal SOA) are the secret of Amazon's success

Product APIs are provided by vendors, and in fact Axway's own APIs for the Axway 5 suite are a great example. Axway's APIs allow customers to, for example, provision new B2B trading partners via an API. 

Partner (B2B) APIs are used to connect businesses together. In Axway we often see banks and insurance companies connecting via Partner (B2B) APIs (insurance is often "white labled" by banks within a financial product such as a mortgage, and APIs provide the link back to the insurance provider). 

Randy presented a Webinar on API Strategies with Axway last month, which you can catch in the recording on-demand on the Axway website. The webinar had a phenomenal sign-up, showing the huge interest in API strategy. During the webinar, we asked a polling question: "What types of APIs are you using?". The answers were very interesting:



Notice how Open (Public) APIs trail both Internal APIs and Partner (B2B) APIs. At Axway, we are seeing our customers putting significant business through their APIs. Given Axway's B2B DNA, this includes significant B2B traffic which we are enabling through the new medium of REST APIs. All of these business APIs are adding a commercial edge to the API world.

So who is leading the trend towards business APIs? Let's look at two examples. Firstly, CVS Caremark:



CVS Caremark has an API - at https://developer.caremark.com - which is used for prescription lookup. So is this API intended for use by just any developer who is throwing together an app? Clearly the answer is "no". Just like the Netflix API, it's for a smaller group of known developers who have valid use cases for the API, and a business relationship with the API Provider. In fact, CVS themselves write on their API portal:
"...commercial use of the API is allowed only with prior permission. Requests for API keys intended for commercial use are reviewed by staff."
https://developer.caremark.com
Let's look at another example: Dun and Bradstreet:


The Dun and Bradstreet API is a classic example of a B2B API. It's for organizations who have a business relationship with Dun and Bradstreet to use, in order to expand their reach to mobile devices, CRM systems (including SalesForce.com) and others. Again, it's not an Open, Public API for any random developer to use.

What we are seeing with Netflix, CVS Caremark, and Dun and Bradstreet is the API Economy growing up. We are no longer fixated over Open, Public APIs. Instead, we see that Internal APIs, Partner (B2B) APIs, and Product APIs are equally (if not more) important. Think that the initial API gold rush was big? Now that APIs mean business, the real API gold rush is just beginning. 

Read the original blog entry...

More Stories By Mark O'Neill

Mark O'Neill is VP Innovation at Axway - API and Identity. Previously he was CTO and co-founder at Vordel, which was acquired by Axway. A regular speaker at industry conferences and a contributor to SOA World Magazine and Cloud Computing Journal, Mark holds a degree in mathematics and psychology from Trinity College Dublin and graduate qualifications in neural network programming from Oxford University.

@MicroservicesExpo Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
The word quantum often portends New Age mumbo-jumbo, in spite of the fact that quantum mechanics underlies many of today’s most important technologies, including lasers and the semiconductors found in every computer chip. Nevertheless, today quantum computing is becoming a reality. And while it may look to the layperson like mere mumbo-jumbo, in reality of the technology has largely moved out of the theoretical stage, as recent news indicates. In fact, two important announcements over the la...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Early in my DevOps Journey, I was introduced to a book of great significance circulating within the Web Operations industry titled The Phoenix Project. (You can read our review of Gene’s book, if interested.) Written as a novel and loosely based on many of the same principles explored in The Goal, this book has been read and referenced by many who have adopted DevOps into their continuous improvement and software delivery processes around the world. As I began planning my travel schedule last...
In his session at 17th Cloud Expo, Ernest Mueller, Product Manager at Idera, will explain the best practices and lessons learned for tracking and optimizing costs while delivering a cloud-hosted service. He will describe a DevOps approach where the applications and systems work together to track usage, model costs in a granular fashion, and make smart decisions at runtime to minimize costs. The trickier parts covered include triggering off the right metrics; balancing resilience and redundancy ...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Docker containerization is increasingly being used in production environments. How can these environments best be monitored? Monitoring Docker containers as if they are lightweight virtual machines (i.e., monitoring the host from within the container), with all the common metrics that can be captured from an operating system, is an insufficient approach. Docker containers can’t be treated as lightweight virtual machines; they must be treated as what they are: isolated processes running on hosts....
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
Microservice architecture is fast becoming a go-to solution for enterprise applications, but it's not always easy to make the transition from an established, monolithic infrastructure. Lightweight and loosely coupled, building a set of microservices is arguably more difficult than building a monolithic application. However, once established, microservices offer a series of advantages over traditional architectures as deployment times become shorter and iterating becomes easier.