Welcome!

SOA & WOA Authors: Elizabeth White, Pat Romanski, John Savageau, Plutora Blog, Peter Silva

Blog Feed Post

Netflix goes Private: Is this the end of the Public API golden age? And is that a bad thing?

ProgrammableWeb has published a story about how Netflix is taking its API private. In the article, Patricio Robles writes that:
"Effective immediately, Netflix has stopped issuing new public API keys to developers and is no longer accepting API affiliates. It is also putting the message boards on its developer portal into read-only mode"
So what is Netflix doing instead? It is focusing on the known developers who wish to use its APIs. As the ProgrammableWeb article explains, this "small group of known developers" is what is contributing mostly to the usage of the Netflix APIs. This makes perfect sense.

But wait! Doesn't the API world revolve around Public, Open APIs? As anyone who has ever been to an API conference knows, most presentations show the famous upward-growing chart of Public, Open APIs listed in the ProgrammableWeb directory.

But there is another chart, the infamous "iceberg chart", also used at every API conference, which shows that Public, Open APIs are just the tip of the iceberg.

So if Open, Public APIs are just the tip of the iceberg, then how popular are the other types of APIs? The story quotes Netflix's own Daniel Jacobson, who write back in 2012 that:
“The potential shortcomings surface because this model assumes that a key goal of these APIs is to serve a large number of known and unknown developers,” he wrote. “The more I talk to people about APIs, however, the clearer it is that public APIs are waning in popularity and business opportunity and that the internal use case is the wave of the future.”
http://www.programmableweb.com/news/why-rest-keeps-me-night/2012/05/15 
So clearly Internal APIs are also important. But are there more types of APIs than Open/Public APIs and Internal APIs? Yes, and in fact Randy Heffner from Forrester defines four types of APIs:
  • Internal APIs
  • Partner (B2B) APIs
  • Open APIs
  • Product APIs
Public APIs fit under "Open APIs" in this taxonomy. Let's look at the other categories of APIs:

Internal APIs, as the name implies, are used inside organizations. Kin Lane has written that Internal APIs (managed in an internal SOA) are the secret of Amazon's success

Product APIs are provided by vendors, and in fact Axway's own APIs for the Axway 5 suite are a great example. Axway's APIs allow customers to, for example, provision new B2B trading partners via an API. 

Partner (B2B) APIs are used to connect businesses together. In Axway we often see banks and insurance companies connecting via Partner (B2B) APIs (insurance is often "white labled" by banks within a financial product such as a mortgage, and APIs provide the link back to the insurance provider). 

Randy presented a Webinar on API Strategies with Axway last month, which you can catch in the recording on-demand on the Axway website. The webinar had a phenomenal sign-up, showing the huge interest in API strategy. During the webinar, we asked a polling question: "What types of APIs are you using?". The answers were very interesting:



Notice how Open (Public) APIs trail both Internal APIs and Partner (B2B) APIs. At Axway, we are seeing our customers putting significant business through their APIs. Given Axway's B2B DNA, this includes significant B2B traffic which we are enabling through the new medium of REST APIs. All of these business APIs are adding a commercial edge to the API world.

So who is leading the trend towards business APIs? Let's look at two examples. Firstly, CVS Caremark:



CVS Caremark has an API - at https://developer.caremark.com - which is used for prescription lookup. So is this API intended for use by just any developer who is throwing together an app? Clearly the answer is "no". Just like the Netflix API, it's for a smaller group of known developers who have valid use cases for the API, and a business relationship with the API Provider. In fact, CVS themselves write on their API portal:
"...commercial use of the API is allowed only with prior permission. Requests for API keys intended for commercial use are reviewed by staff."
https://developer.caremark.com
Let's look at another example: Dun and Bradstreet:


The Dun and Bradstreet API is a classic example of a B2B API. It's for organizations who have a business relationship with Dun and Bradstreet to use, in order to expand their reach to mobile devices, CRM systems (including SalesForce.com) and others. Again, it's not an Open, Public API for any random developer to use.

What we are seeing with Netflix, CVS Caremark, and Dun and Bradstreet is the API Economy growing up. We are no longer fixated over Open, Public APIs. Instead, we see that Internal APIs, Partner (B2B) APIs, and Product APIs are equally (if not more) important. Think that the initial API gold rush was big? Now that APIs mean business, the real API gold rush is just beginning. 

Read the original blog entry...

More Stories By Mark O'Neill

Mark O'Neill is VP Innovation at Axway - API and Identity. Previously he was CTO and co-founder at Vordel, which was acquired by Axway. A regular speaker at industry conferences and a contributor to SOA World Magazine and Cloud Computing Journal, Mark holds a degree in mathematics and psychology from Trinity College Dublin and graduate qualifications in neural network programming from Oxford University.

@ThingsExpo Stories
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.