Click here to close now.

Welcome!

MICROSERVICES Authors: Jason Bloomberg, Elizabeth White, Liz McMillan, Michael Kanasoot, Carmen Gonzalez

Blog Feed Post

Bloomberg Agile Architecture in Action

“We have a mess on our hands,” said John, the CIO of an international hospitality and resort enterprise I’ll call Horizon (I’ve fictionalized the story but it’s based on a combination of true stories). “Every line of business wants something different from IT. There’s lodging, resort operations, restaurant operations, facilities management – even housekeeping, and they all want their own apps.”

It’s a familiar story, of course. I needed to get to the crux of the matter. “Of all the challenges you face, what’s the biggest?” I asked. “What keeps you up at night?”

Hotel graphic“Lack of respect,” John replied. “IT has spent so much time and money over the years before I took this role, just trying to connect everything together and keeping the lights on, that we don’t have any time or money left over to innovate,” he explained. “So now the lines of business feel they have to go around IT and buy apps on their own.”

“Which only makes the problem worse,” I added.

“Precisely.” John ran his fingers through what was left of his hair. “I need to get Horizon out of this Catch-22, where IT’s internal issues prevent us from supporting the business, so the business makes their own technology decisions, which only make our integration, portfolio management, and governance issues worse.”

Time to apply my new approach, the Bloomberg Agile Architecture Technique. The Bloomberg Agile Architecture™ (BAA) Technique offers a way of thinking about and doing architecture that is laser-focused on business agility as the fundamental business driver. Yet while the BAA Technique is an approach to Enterprise Architecture, it’s not a framework or a methodology. In fact, if you’re using TOGAF or SAFe or Zachman or any number of other architectural frameworks or methodologies, the BAA Technique doesn’t require you to throw them out. Rather, the BAA Technique simplifies your choices, as it lays out a particular path through all the options facing the architect that leads to greater business agility. Here’s how it works.

Applying the Bloomberg Agile Architecture Technique within Horizon

The starting point for Horizon’s BAA effort is to cast their problems as business agility drivers. Business agility breaks down into three core priorities: responsiveness and resilience, which are the tactical, reactive drivers, and the strategic, proactive driver of innovativeness. Responsiveness means being able to respond quickly and efficiently to positive change in the business environment, while resilience suggests being able to bounce back from adverse change. Innovativeness, in contrast, means being able to introduce change into the business environment intentionally, in order to achieve strategic benefits like increased market share or penetration of new markets.

At its core, however, BAA is a technology-driven technique, as it provides specific approaches for leveraging modern technologies like Cloud Computing and Big Data Analytics to achieve the business agility goals of the organization. The goal of the architecture exercise, therefore, is to connect the dots between the enterprise agility drivers and the necessary technology changes the IT organization must make in order to achieve those goals.

It’s important to remember, however, that BAA is itself an Agile technique – that is, instead of a heavyweight, big-bang approach, BAA favors an iterative, problem-focused approach that seeks to achieve real progress in a practical, step-by-step manner. As a result, even the most intractable of legacy rats’ nests can benefit from the BAA Technique.

Conversations with Horizon’s line-of-business executives uncovered their agility drivers. They wanted to expand into new markets, improve customer satisfaction in order to increase their repeat customer rate, and add new resort offerings to better compete in existing markets. We worked through these drivers, identifying the core challenges that centered on dealing with change. Numerous challenges presented themselves, and we worked them into their BAA Roadmap (more about such roadmaps in a future Cortex newsletter).

After a few weeks helping them understand their as-is architecture as well as their BAA Roadmap, we settled on a pilot project to serve as the first iteration of their overall BAA deployment. Such pilots serve several purposes: they solve a real, albeit limited problem; they prove the technique works; they get the team up to speed; and they establish an iterative pattern by serving as the first iteration. In the case of Horizon, the pilot focused on their loyalty system.

The loyalty system is supposed to track repeat customers, in order to recognize them as Horizon’s best clientele by offering special promotions, personalized service, and other premiums. Horizon’s problem wasn’t that they didn’t have such a system; their problem was that they had too many loyalty systems. The company had grown internationally through various acquisitions over the years, which led to the addition of various loyalty technologies. On top of these corporate acquisitions, various line-of-business managers within regions had taken it upon themselves to purchase their own loyalty apps. The result was a complicated mess that often didn’t recognize a loyal customer from one geography to the next, as well as causing a variety of related problems, like inconsistent and redundant emails to customers and front desk staff who didn’t know whether someone walking up was a regular or not.

A traditional architectural solution would focus on hammering out the to-be architecture, which in this case might center on a single loyalty system that replaced the motley assortment they started with (which would be unlikely, as every line-of-business manager favors the one they’re using), or more likely an approach to integrating existing systems so that they would present to the customer as a single, coherent application. Such an effort would likely bog down when the data architects tried to rationalize the various and sundry data models that each individual loyalty app depended on. Many months and perhaps millions of dollars later, Horizon might have ended up with a working loyalty system.

That is, until the business environment changed. Perhaps due to a new acquisition. Or maybe an addition of a line of business (there was some buzz about acquiring a cruise line). Or even regulatory change. Now that tightly integrated but fragile loyalty system would no longer meet the requirements, and it would be back to square one.

With BAA, in contrast, there is no to-be architecture – or at least, not in the physical sense of architecting a working app as above. Instead, the focus of the architecture is expecting and supporting ongoing change by specifying technology that is inherently flexible. In other words, architects must begin at the Meta layer, the top layer of the BAA Abstraction Layers diagram below.

 

BAA Abstraction Layers

Bloomberg Agile Architecture Abstraction Layers

 

I discussed the Meta layer in my book, The Agile Architecture Revolution, as well as in other articles over the last few years. At the Meta layer, architects (and others) treat business agility as a metarequirement (a requirement that affects other requirements). The also hammer out metaprocesses (processes for creating and modifying processes) and metapolicies (policies for how to do governance). In the case of Horizon’s loyalty system, work at the Meta level focused on how they will deal with changes that might impact the loyalty system, and what processes and policies at Horizon should be put in place to deal with such change.

While architects must generally start at the Meta level, in practice each iteration should be tackled both top-down and bottom-up at the same time. The architects must have a good understanding of existing technology (working at the Physical layer) as well as the core abstractions that are in place for dealing with that technology (for example, data schemas, Web Service or other API specifications, etc.), which take place at the Abstracted layer. As the team works through the iteration, they will eventually derive recommendations for how to make changes at the Physical and Abstracted layers, but in order to make such recommendations, the architects’ focus must shift to the Dynamic layer.

The Dynamic layer is the key to the entire BAA technique – the glue that ties organizational and process efforts at achieving agility at the Meta layer to the changes Horizon must make to their application and infrastructure environment to support the agility drivers that apply to this iteration. As I explained in the last Cortex newsletter, the focus of the Dynamic layer is on creating abstract models that the underlying infrastructure can resolve at run time into the specific logical representations in the Abstracted layer. Get this step right and you’re on your way to implementing technology that is inherently flexible.

The Intellyx Take

The work so far at Horizon has really just begun, of course. Understanding that abstract models must drive the underlying technology decisions is an important first step, but we must still answer the how question – how to get technology implementations that follow the BAA technique to actually work. I’ll be filling in such important details in my Cortex newsletter as well as my DevX Agile Architecture Revolution blog over time. (If you can’t wait, then join me in one of my upcoming Bloomberg Agile Architecture Certification courses or drop me a line.)

In the meantime, take another look at the BAA Abstraction Layers diagram above – especially if you’re an architect with years of experience dealing with other, similar layer cake diagrams. True, the bottom two layers are tried and true – nothing particularly new there. To really understand why BAA is different, you must understand the top two layers: in and of themselves, and how they relate to everything else. Simply adding one layer of abstraction on top of another is also a familiar architectural rat hole, but one I’ve been careful to avoid. If you understand why that is, you’re on your way to understanding Bloomberg Agile Architecture – just as John at Horizon is well on his way to getting some respect.

Horizon is a fictitious company. Any similarity to a real company is purely coincidental. Image credit: Kevin Dooley

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@MicroservicesExpo Stories
Our guest on the podcast this week is Jason Bloomberg, President at Intellyx. When we build services we want them to be lightweight, stateless and scalable while doing one thing really well. In today’s cloud world, we’re revisiting what to takes to make a good service in the first place.microservices Listen in to learn why following “the book” doesn’t necessarily mean that you’re solving key business problems.
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Cloud computing is changing the way we look at IT costs, according to industry experts on a recent Cloud Luminary Fireside Chat panel discussion. Enterprise IT, traditionally viewed as a cost center, now plays a central role in the delivery of software-driven goods and services. Therefore, companies need to understand their cloud utilization and resulting costs in order to ensure profitability on their business offerings. Led by Bernard Golden, this fireside chat offers valuable insights on ho...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
Exelon Corporation employs technology and process improvements to optimize their IT operations, manage a merger and acquisition transition, and to bring outsourced IT operations back in-house. To learn more about how this leading energy provider in the US, with a family of companies having $23.5 billion in annual revenue, accomplishes these goals we're joined by Jason Thomas, Manager of Service, Asset and Release Management at Exelon. The discussion is moderated by me, Dana Gardner, Principal A...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
When it comes to microservices there are myths and uncertainty about the journey ahead. Deploying a “Hello World” app on Docker is a long way from making microservices work in real enterprises with large applications, complex environments and existing organizational structures. February 19, 2015 10:00am PT / 1:00pm ET → 45 Minutes Join our four experts: Special host Gene Kim, Gary Gruver, Randy Shoup and XebiaLabs’ Andrew Phillips as they explore the realities of microservices in today’s IT worl...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
Microservice architectures are the new hotness, even though they aren't really all that different (in principle) from the paradigm described by SOA (which is dead, or not dead, depending on whom you ask). One of the things this decompositional approach to application architecture does is encourage developers and operations (some might even say DevOps) to re-evaluate scaling strategies. In particular, the notion is forwarded that an application should be built to scale and then infrastructure sho...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
For those of us that have been practicing SOA for over a decade, it's surprising that there's so much interest in microservices. In fairness microservices don't look like the vendor play that was early SOA in the early noughties. But experienced SOA practitioners everywhere will be wondering if microservices is actually a good thing. You see microservices is basically an SOA pattern that inherits all the well-known SOA principles and adds characteristics that address the use of SOA for distribut...
Our guest on the podcast this week is Jason Bloomberg, President at Intellyx. When we build services we want them to be lightweight, stateless and scalable while doing one thing really well. In today's cloud world, we're revisiting what to takes to make a good service in the first place. Listen in to learn why following "the book" doesn't necessarily mean that you're solving key business problems.
Microservices are the result of decomposing applications. That may sound a lot like SOA, but SOA was based on an object-oriented (noun) premise; that is, services were built around an object - like a customer - with all the necessary operations (functions) that go along with it. SOA was also founded on a variety of standards (most of them coming out of OASIS) like SOAP, WSDL, XML and UDDI. Microservices have no standards (at least none deriving from a standards body or organization) and can be b...
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...