|By Dana Gardner||
|June 21, 2014 03:00 PM EDT||
Big Data is big - but just how big may surprise you.
According to a new QuinStreet survey, 77 percent of respondents consider Big Data analytics a priority. Another 72 percent cite enhancing the speed and accuracy of business decisions as a top benefit of Big-Data analytics. And 71 percent of mid-sized and large firms are planning for, if they are not already active, in big-data initiatives.
And based on what I'm hearing this week at the HP Discover conference, much of the zeitgeist has shifted from an emphasis on cloud benefits to the more meaningful and long-term implications of Big Data improvements.
I recently discussed in a BriefingsDirect podcast how Big Data's big payoff has arrived as customer experience insights drive new business advantages. But there are also some interesting case studies worth pointing out as we look at the big momentum behind Big Data. Despite the hype, Big Data may deliver productivity goods and benefits better, bigger than, and earlier than, cloud for enterprises and small and medium-sized businesses (SMBs) alike.
Auto racing powerhouse NASCAR, for example, has engineered a way to learn more about its many fans -- and their likes and dislikes -- using Big Data analysis. The result is that they can rapidly adjust services and responses to keep connected best to those fans across all media and social networks.
BriefingsDirect had an opportunity to learn first-hand how NASCAR engages with its audiences using Big Data and the latest analysis platforms when we interviewed Steve Worling, Senior Director of IT at NASCAR, based in Daytona Beach, Fla. at the recent HP Discover 2013 Conference in Barcelona. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Listen to what Worling said: "As we launch a new car this year, our Gen-6 Car, what is the engagement or sentiment from our fans? We've been able to do some deep analytic research on what that is and get valuable information to be able to hand GM, who launched this car with us this year and say, ‘This is the results of the news' instantly -- a lot of Big Data."
Meanwhile, Nimble Storage is leveraging Big Data and the cloud to produce data performance optimization on the fly. It turns out that high-performing, cost-effective big-data processing helps to make the best use of dynamic storage resources by taking in all the relevant storage activities data, analyzing it and then making the best real-time choices for dynamic hybrid storage optimization.
BriefingsDirect recently sat down with optimized hybrid storage provider Nimble Storage to hear their story on the use of HP Vertica as their data analysis platform of choice. Yes, it's the same Nimble that this year had a highly successful IPO. The expert is Larry Lancaster, Chief Data Scientist at Nimble Storage Inc. in San Jose, California. The discussion is, again, moderated by me.
Listen to how Nimble gets the analysis in speed, at the scale and at the cost, it requires. Lancaster explains how he uses HP Vertica to drive results:
"When you start thinking about collecting as many different data points as we like to collect, you have to recognize that you're going to end up with a couple choices on a row store. Either you're going to have very narrow tables and a lot of them or else you're going to be wasting a lot of I/O overhead, retrieving entire rows where you just need a couple fields. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]
That was what piqued his interest at first. But as he began to use it more and more at Glassbeam, where he was previously CTO, he realized that the performance benefits you could gain by using HP Vertica properly were another order of magnitude beyond what you would expect just with the column-store efficiency.
"That's because of certain features that Vertica allows, such as something called pre-join projections. We can drill into that sort of stuff more if you like, but, at a high-level, it lets you maintain the normalized logical integrity of your schema, while having under the hood, an optimized denormalized query performance physically on disk."
The healthcare industry is also turning to big-data analytics platforms to gain insight and awareness for improved patient outcomes. Indeed, analytics platforms and new healthcare-specific solutions together are offering far greater insight and intelligence into how healthcare providers are managing patient care, cost, and outcomes.
To learn how, BriefingsDirect sat down with Patrick Kelly, Senior Practice Manager at the Avnet Services Healthcare Practice, and Paul Muller, Chief Software Evangelist at HP, to examine the impact that big data technologies and solutions are having on the highly dynamic healthcare industry. I moderated the discussion.
Muller said dealing with large volumes of sensitive personally identifiable information (PII) is not just a governance issue, but it's a question of morals and making sure that we are doing the right thing by the people who are trusting themselves not just with their physical care, but with how they present in society.
"Medical information can be sensitive when available not just to criminals but even to prospective employers, members of the family, and others," he said. "The other thing we need to be mindful of is we've got to not just collect the Big Data, but we've got to secure it. We've got to be really mindful of who's accessing what, when they are accessing, are they appropriately accessing it, and have they done something like taking a copy or moved it else where that could indicate that they have malicious intent. It's also critical we think about Big Data in the context of health from a 360-degree perspective."
So with all this in mind, how big will Big Data get? It's not clear. The challenges are as big as Big Data itself but the QuinStreet survey suggests survey responses are pressing forward, with 45 percent expecting to data volumes to grow 45 percent in the next two years along.
You may also be interested in:
- Big Data's big payoff arrives as customer experience insights drive new business advantages
- How MZI Healthcare identifies Big Data patient productivity gems using HP Vertica
- As Big Data pushes enterprises into seeking more data types, standard and automated integrations far outweigh coded connections, says panel
- HP HAVEn CTO Mundada on new ways for businesses to gain transformation from Big Data and new wave analysis
- Efficient Big Data capabilities help Cerner drive needed improvements into healthcare outcomes
- BI and Big Data analytics force an overdue reckoning between IT and business interests
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Oct. 28, 2016 01:00 PM EDT Reads: 780
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will present at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they manag...
Oct. 28, 2016 12:00 PM EDT Reads: 3,691
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 28, 2016 12:00 PM EDT Reads: 944
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
Oct. 28, 2016 11:45 AM EDT Reads: 16,671
Oct. 28, 2016 10:00 AM EDT Reads: 3,865
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
Oct. 28, 2016 08:30 AM EDT Reads: 1,235
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 28, 2016 08:00 AM EDT Reads: 1,655
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Oct. 28, 2016 08:00 AM EDT Reads: 5,099
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 28, 2016 08:00 AM EDT Reads: 1,082
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 28, 2016 07:00 AM EDT Reads: 3,796
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 28, 2016 06:30 AM EDT Reads: 1,202
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Oct. 28, 2016 06:30 AM EDT Reads: 1,090
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
Oct. 28, 2016 06:00 AM EDT Reads: 7,350
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 28, 2016 06:00 AM EDT Reads: 2,207
What do dependency resolution, situational awareness, and superheroes have in common? Meet Chris Corriere, a DevOps/Software Engineer at Autotrader, speaking on creative ways to maximize usage of all of the above. Mark Miller, Community Advocate and senior storyteller at Sonatype, caught up with Chris to learn more about what his team is up to.
Oct. 28, 2016 05:00 AM EDT Reads: 2,048
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 28, 2016 04:15 AM EDT Reads: 4,155
JetBlue Airways uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-time monitoring of mobile applications. The next BriefingsDirect Voice of the Customer performance engineering case study discussion examines how JetBlue Airways in New York uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-tim...
Oct. 28, 2016 03:45 AM EDT Reads: 1,390
At its core DevOps is all about collaboration. The lines of communication must be opened and it takes some effort to ensure that they stay that way. It’s easy to pay lip service to trends and talk about implementing new methodologies, but without action, real benefits cannot be realized. Success requires planning, advocates empowered to effect change, and, of course, the right tooling. To bring about a cultural shift it’s important to share challenges. In simple terms, ensuring that everyone k...
Oct. 28, 2016 03:00 AM EDT Reads: 12,822
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 28, 2016 02:30 AM EDT Reads: 1,216
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 28, 2016 02:00 AM EDT Reads: 34,388