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Microservices Expo Authors: Liz McMillan, Pat Romanski, Trevor Parsons, Jason Bloomberg, Tim Hinds

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Intellyx Upends Current Architecture Practice with Availability of Bloomberg Agile Architecture Technique at #CloudExpo

Agility-Driven Approach to Enterprise Architecture Reinvents How Cloud and Big Data Provide Value to Organizations

NEW YORK, NY (CLOUDEXPO), June 10, 2014 – Jason Bloomberg’s new company Intellyx (www.intellyx.com) today announced the availability of the Bloomberg Agile Architecture™ Technique, a practical, step-by-step approach for architecting business agility that cuts across today’s technology trends including Cloud Computing, DevOps, Big Data, and Next-Generation SOA, offering a clear, agility-focused path for delivering long-term business value.

The technique pulls together all of the practices, advice, and insights that Jason Bloomberg has hammered out over decades of research and work with enterprises around the globe and extends and deepens the advice in his 2013 book, The Agile Architecture Revolution.

Intellyx“Bloomberg Agile Architecture is in essence a style of Enterprise Architecture, in that it crystallizes a particular approach for implementing EA,” said Jason Bloomberg, President of Intellyx. “But the Bloomberg Agile Architecture (BAA) Technique goes further. Fundamentally, the BAA Technique offers a way of thinking about and doing architecture that is laser-focused on business agility as the fundamental business driver.”

While the BAA Technique shares some characteristics with architectural frameworks like The Open Group Architecture Framework (TOGAF) or the Scaled Architecture Framework (SAFe), the BAA Technique provides a clear, implementable path to agility that works in concert with such architectural frameworks as well as technology-centric practices from Cloud Computing, Big Data, SOA, and other approaches, depending upon the problem area. Thus, the BAA Technique is not meant to replace or supersede any architectural framework or technology best practice, but rather provides a single path through the noise of multiple frameworks and technologies to achieving the business agility goal.

Bring the Bloomberg Agile Architecture Technique to Your Organization

For architecture teams and other IT professionals, Intellyx offers the Bloomberg Agile Architecture Certification course, which covers all the essential elements of BAA. Practitioners who successfully complete the course obtain BAA Technique certification, available only from Intellyx. All BAA Certification courses are delivered personally by Jason Bloomberg. See http://intellyx.com/architects/agile-architecture-training/ for more information on the BAA Certification course.

Jason Bloomberg is also available for in-person workshops with architecture teams, as well as agility workshops and keynotes for business executives and mixed business/technology audiences. The Intellyx approach is education and mentorship-centered, and can be customized for any corporate audience.

For vendors and service providers, Intellyx offers advisory subscriptions, marketing services, and sponsorship of the Bloomberg Agile Architecture Roadmap poster, to be published later in the year. Intellyx will also be publishing the Architecting Agility Vendor Landscape Report, Intellyx’s primary tool for communicating the criteria for enablement of the Bloomberg Agile Architecture vision. The free report will feature vendors and service providers Intellyx recommends to their enterprise audience. For more information see www.intellyx.com or email [email protected].

About Intellyx

Intellyx is the first and only advisory, training, and industry analysis firm focused on Architecting Agility™ for the enterprise. The brainchild of Jason Bloomberg, Managing Partner and President of ZapThink for twelve years, Intellyx brings a refreshing and provocative perspective to IT-enabled business agility.

Business Agility – the ability for organizations to respond to change, and to leverage change for competitive advantage – is on the must-have list of every business executive. Yet practical steps for achieving agility in today’s enterprise have been largely out of reach.

Information Technology should be part of the solution, but far too often it’s part of the problem. Siloed applications. Complex middleware stacks. Layers of legacy – all barriers to agility. Intellyx’s revolutionary new approach to architecture, the Bloomberg Agile Architecture Technique, cuts through these barriers and lays out a practical, implementable approach to achieving business agility in any organization.

About Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Certification Course, around the world. He is also a frequent conference speaker and prolific writer.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Media Contact

Jason Bloomberg
+1-617-517-4999
[email protected]

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

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