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MICROSERVICES Authors: Elizabeth White, Liz McMillan, Michael Kanasoot, Carmen Gonzalez, Dana Gardner

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Infobip’s App Engagement Platform Adds Expert Push Notifications

Infobip, the international provider of mobile messaging and payments has announced the addition of innovative features to its push notifications service oriented towards app developers, brands and marketers. All Infobip Push features, including the newly-created Live Geo and Rich Media, can be tested for free, and as part of a special offer, Infobip clients can send up to 14 million free notifications by the end of the year.

The Live Geo feature harnesses the location-based capabilities of Infobip push notifications to deliver a geographically targeted, scheduled engagement campaign. With Live Geo set up, app users receive a push notification whenever they enter a pre-set area, as opposed to standard location-based notifications, which target an area and send out a bulk push regardless of the users in the area. Live Geo is perfect for short-term, time-sensitive campaigns like happy hours or shopping nights.

With Rich Media Push, content such as an image, a video or a GIF can be delivered to the app user. Visual cues are a proven enticement for app-based engagement – adding them gives app developers, brands and marketers another asset to promote their product or service at no cost for the end user. Infobip’s research suggests that open rates for push notifications increase three times with the addition of media content.

App developers and marketers that wish to make the most of the special offer can do so in a few simple steps described at Infobip’s Push website. All app developers need to do in order to get the first million is to create and activate their Infobip Push account.

Infobip's app engagement platform also offers mobile payments solutions for in-app purchases, 2-factor authentication and an innovative solution for app recommendation to friends. All these solutions can be added to mobile applications over Infobip APIs and libraries.

About:

Infobip serves 120.000+ clients - including mobile operators, OTTs, brands, banks, social networks, and aggregators - through 29 offices on 6 continents. Our solutions are in-house developed, creating a state-of-the-art mobile services ecosystem and changing the way people and businesses interact in the mobile space. Our unique mix of messaging, push notifications, and carrier billing technologies lets you reach mobile users in 190 countries. www.infobip.com

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