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Microservices Expo Authors: AppDynamics Blog, Liz McMillan, Trevor Parsons, Lori MacVittie, Roger Strukhoff

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24 Hour Countdown to Launch: Silicon Valley - The World Cup Tech Challenge

SVForum has begun the countdown to the kickoff of Launch: Silicon Valley 2014 - The World Cup Tech Challenge, which will be held Tuesday, May 20 at Microsoft's campus in Mountain View, CA. Modeled after the famous global soccer tournament, countries from around the world applied to qualify - and 30 startups were selected - for six spots in each of five different Tech Groups to compete for the honor of taking home the Cup in Digital Media-Mobile, Enterprise Software, EdTech, Next Generation Technology, and HealthTech.

Featured keynote speakers include Megan Smith, Vice President of Google[x]; Peter Arvai, CEO and Co-Founder of Prezi; and James Maiocco, Director at Microsoft Ventures.

The public may register to attend, and vote for their favorite startup, at the event by clicking on: http://www.launchsiliconvalley.org/. To connect with the event online, include @SVForum #WorldCupTech and the country hashtag provided after each company’s info (#LSVCountry). Download the BizzaboTM app to continue to submit votes for your favorite startups on Launch Day. To see a live-streaming TweetWall of the event, visit http://www.tweetwallpro.com/go/world-cup-tech-challenge on May 20.

This year, Launch: Silicon Valley has expanded its global reach with a special edition: The World Cup Tech Challenge. “SVForum is thrilled with the strong interest and response that we have received from startups around the world to participate in this rapidly growing global event,” said CEO Adiba Barney. “In addition to the competition itself, the interactive sharing of ideas and connections made throughout the day with fellow entrepreneurs, potential partner and funders will be invaluable for the participating startups, audience.”

For the last eight years, SVForum's Launch: Silicon Valley, hosted and co-sponsored by Microsoft, has given startups from Silicon Valley and around the world a chance to meet, present to, and get feedback from some of the most renowned VCs, angels, corporate venture firms, potential partners and customers. This year, the 30 qualified startups come from 14 diverse countries, ranging from Kazakhstan to Finland to Thailand. (The full list is included below.)

"Microsoft is proud to be hosting and sponsoring Launch: Silicon Valley," said Matt Thompson, General Manager of Developer and Platform Evangelism at Microsoft. "Launch is a great event for startups, and the 'World Cup Tech Challenge' theme adds an exciting new dimension."

How it works: Venue, voting, and agenda

The event takes place at Microsoft’s Campus in Mountain View, California, and runs from 8 a.m. until 5:30 p.m. The qualifying startups will showcase their product in the World Cup Tech Hall, and pitch on stage to a distinguished panel of investors and other tech industry luminaries. Winners will be selected in each Group, as well as one overall winner, based on both online votes and points from judges. The winning startups will receive prizes provided by the group and event sponsors, as well as one-on-one meetings with top VCs and corporate executives.

In keeping with the international theme, each startup will also be able to represent their country in style - country jerseys will be made for participating companies and attendees, and flags will be displayed; national anthems will be played as each country is introduced. The Launch audience will also be encouraged to participate in the process: in addition to voting for their favorite startups on each Group page, the audience can root for both companies and countries via dedicated hashtags.

Launch: Silicon Valley - The World Cup Tech Challenge is sponsored by Microsoft, Cooley LLP, SAP, SugarCRM, and IBM.

Panelist-Judges:

Some of the panelists will include Marlon Nichols of Intel Capital, Michael Pachos of Samsung Ventures, Bill Reichert of Garage Technology Ventures, Mohanjit Jolly of Draper Fischer Jurvetson, John McIntyre of Citrix Startup Accelerator, Fadi Bishara of Blackbox, James Maiocco of Microsoft Ventures, Busy Burr of Citi Ventures, Lynne Chou of Kleiner Perkins and many more.

About Launch

In its 9th year, Launch: Silicon Valley is firmly established as the premier product launch platform for Technology startups. The event, organized by Silicon Valley not-for-profit SVForum, provides the next generation of emerging technology companies with the opportunity to pitch their products to, and network with, an audience of Silicon Valley’s top VCs, Angels, corporate business development executives, prospective customers and partners, bloggers and media.

About SVForum

For over thirty years, SVForum has been the leading not-for-profit organization in the Bay Area, providing an unbiased source of information and insight to the technology community. Through the efforts of its dedicated staff and volunteers, SVForum’s wealth of programs create networks and relationships, and provide education and access to resources both in person and digitally to a global audience. The organization reaches over 20,000 of the most important thought leaders, VCs, innovators and CEOs in technology. Its partners include global leaders IBM, Microsoft, Qualcomm, and SAP, as well as leading venture capital firms and service providers.

For further information, visit the SVForum website at www.svforum.org.

The 30 Startups competing in the World Cup Tech Challenge
Please contact Jeff Lettes if you would like contact info for any of the startup founders.

DIGITAL MEDIA-MOBILE GROUP - Powered by IBM

Plotagon is a new social storytelling app focused on being fast, easy and fun to use. Using Plotagon’s unique user interface makes it easy to tell and share your story by creating a 3D animated video ready for the world to see. #LSVSweden
Representing: Sweden
Based in: Sweden

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Sublime Skinz has developed a unique technology that enables the easy industrialization of rich media and interactive advertising formats. The Network (+1500 websites worldwide) is available for Media Sales and RTB sales through Mediamath, Appnexus, DBM, and Turn. #LSVFrance
Representing: France
Based in: US - France - UK

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AppGyver makes it possible for anyone to build high-quality mobile applications in an easy-to-use visual app builder. Apps can connect to any APIs and cloud services, and can be released to iOS and Android app stores. #LSVFinland
Representing: Finland
Based in: US - Finland

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FoneSense is aiming to become the world’s largest audio billboard network. Brands can place their advertising message on their target consumer’s smartphones targeting by age, gender, location, mobile network & smartphone usage. #LSVIreland
Representing: Ireland
Based in: Ireland

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PantomimeTM turns any mobile device into a 3D paddle that lets users reach into physically realistic, shared augmented reality and VR worlds. Any computer, mobile device or game console can instantly join the scene. Our initial focus: the $13B mobile game market. #LSVUSA
Representing: US
Based in: US

------------------

Sticky's cloud platform and SEEN metric measure which online ads are actually seen, using webcam eye tracking integrated into browsers (with permission). On average less than 50% of all "viewable" online ads are looked at. Sticky is the only company which measures this. #LSVSweden
Representing: Sweden
Based in: Sweden

ENTERPRISE SOFTWARE GROUP - Powered by SugarCRM

Ohanae delivers the mobile first, cloud first privacy grail through a consistent application from desktop to mobile devices running Android, iOS, MacOS, and Windows that generates unique strong passwords, encryption for major cloud services and secure file sharing. #LSVUSA
Representing: US
Based in: US

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Cupenya provides operational insights solutions for individuals, teams and businesses. Through its “Kioo” product line, Cupenya helps enterprise businesses monitor and analyze personal, team and workflow performance. With Kioo businesses stay on top of their daily performance. #LSVNetherlands
Representing: Netherlands
Based in: Netherlands

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RelationDesk has developed a platform for managing customer conversations and relationships in social media. #LSVSweden
Representing: Sweden
Based in: Sweden

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Contract Live is a SaaS contract management platform allowing companies to seamlessly manage all their contracts throughout all stages (creation, negotiation, signature and management) in one safe place. #LSVFrance
Representing: France
Based in: France

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SUMMICS is a content analytic and moderations software for the world’s largest forums and mega-communities. Prosumer companies don't need social tools crawling all of the web. They need a precise content recognition tool for their own mega-communities - not Twitter or FB. #LSVGermany
Representing: Germany
Based in: Germany

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FormVerse is a robust platform for building workflow applications inside of email. We take a XML form, put it inside of the email message, route it throughout the organization for approvals, then pull the data from the form and integrate with other apps. #LSVCanada
Representing: Canada
Based in: Canada

EDTECH GROUP

Taamkru is looking to disrupt the preschool education industry by providing a learning platform that makes it more fun for the children to learn. The children’s scores and improvement can be tracked by the parents and teachers, and they can easily identify where improvement is needed. #LSVThailand
Representing: Thailand
Based in: Thailand

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Actively Learn is a digital reading platform that empowers educators to transform reading and writing so students understand more, think critically, and build lasting skills. #LSVUSA
Representing: US
Based in: US

------------------

Mustard Seed is a management system developed to be the operating system for schools. It provides a platform to encompass modern technology from e-learning tools, online marketing, mobile device sales, and recruitment and sponsorship opportunities for students and teachers. #LSVSouthAfrica
Representing: South Africa
Based in: South Africa

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eKool has created an online communication tool for schools, district administrators, parents and students. It’s a solution that has been proven, as it today covers 95% of schools in Estonia. #LSVEstonia
Representing: Estonia
Based in: Estonia

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Speecheo creates an information channel within a presentation between speakers and their audience. Attendees highlight slides, moments that matters to them, and tweets synchronized with their notes. Speecheo analyzes that data to provide a powerful audience reporting. #LSVFrance
Representing: France
Based in: France

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BloomBoard is an online growth development platform that allows schools and districts to collect and analyze educator effectiveness, and educators can access a rich marketplace of professional development resources to support growth. #LSVUSA
Representing: US
Based in: US

HEALTHTECH GROUP - Powered by SAP Startup Focus

VoiceItt has a revolutionary voice technology application that allows people with severe motor, speech, and language disorders to use their own voice to express themselves. Their product TalkItt has the ability to effectively improve the quality of life of millions of people. #LSVIsrael
Representing: Israel
Based in: Israel

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Diagnotes is a mobile and web-based software system that gives medical groups the tools to improve physician communication with patients, care teams and office staff, through automated routing of calls/texts, clinical data delivery and encounter documentation. #LSVUSA
Representing: US
Based in: US

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Life.beats is mobile application and web-service that helps people with chronic diseases to improve clinical outcomes through increasing medication adherence. It reminds patients to take prescribed drugs, refill them in time, and connects patients with local pharmacies. #LSVKazakhstan
Representing: Kazakhstan
Based in: Ukraine

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Isentio has created a SaaS tool that enables DNA technology for clinical diagnostics. It features 90% faster and more accurate bacteria identification, saving lives and reducing healthcare costs. With speedy analysis and correct data, doctors can give patients a correct treatment and medication the first day. #LSVNorway
Representing: Norway
Based in: US

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STEMP is an intelligent body thermometer system that will change the way we think about, interact with, and benefit from thermometers. We’ve combined cutting-edge but proven technologies (micro-sensors, BluetoothLE) with an intuitive smartphone app that makes it easy and fun for the whole family. #LSVUSA
Representing: US
Based in: US

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TruTrainer is an app for improving personal fitness that provides each user with a real personal trainer to create quality customized fitness guidance for a user via their mobile device. It also keeps track of user progress so that personal trainers can review the data and keep their clients on track. #LSVIsrael
Representing: Israel
Based in: Israel

NEXT GEN TECHNOLOGY GROUP

Sedicii proves a person knows a piece of data (e.g. password, credit card details, SSN) to another party without either party exposing any of the underlying information. It can be used in authentication systems, payments systems and ID verification systems. #LSVIreland
Representing: Ireland
Based in: Ireland

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Shortcut Labs creates one-button remote controls to your phone in the size of coins - they call them Shortcut Buttons. They can control practically anything that your phone can do, so you only need to use your imagination! What have you always wanted a button for? #LSVSweden
Representing: Sweden
Based in: US - Sweden

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Vantage Analytics have created a must-have tool for eCommerce sites. Transforming data into insights and actions, they provide businesses with key metrics and enable immediate action with tools for email, social media and leading business apps. Once deployed, they monitor & optimize campaigns in real time. #LSVCanada
Representing: Canada
Based in: Canada

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Liquidity manufactures revolutionary water purification cartridges, based on breakthrough membrane technology, to solve the world’s potable water needs. Pour any non-salt water through our cartridge and drink it safely. It's that simple. No chemicals, no power nor pressure. #LSVUSA
Representing: US
Based in: US

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FilmMe Group has created your personal cameraman - a video recording system that films its target automatically following and zooming. It consists of My Personal Cameraman, location system and My Personal Wristband and together they form an automatic video recording service for sports and performances. #LSVFinland
Representing: Finland
Based in: Finland

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CoolClouds has a revolutionary hybrid cooling technique that delivers high performance cooling for electronics by “morphing” itself into a module in the available space on a dense motherboard. This adopts a “Lego” like technique to maximize cooling. #LSVUSA

Representing: US
Based in: US

ABOUT THE SPEAKERS

Megan Smith, VP, Google [X]

Megan is an entrepreneur, tech evangelist, engineer, catalyst and connector. At Google[x], Megan works on a range of projects including co-creating/hosting SolveForX to encourage and amplify technology-based moonshot thinking and collaboration. For nine years prior she led Google’s New Business Development team managing early-stage partnerships, pilot explorations, and technology licensing for Google’s global engineering and product teams. She led the acquisitions of Keyhole (Google Earth), Where2Tech (Google Maps) and Picasa, and also led the Google.org team transition to add more engineering with Google Crisis Response, GoogleforNonprofits, and Earth Outreach. Prior to joining Google, Megan was CEO and earlier, COO of PlanetOut, the leading LGBT online community. Over the years, Megan has contributed to a wide range of engineering projects, including an award-winning bicycle lock, space station construction program, and solar cookstoves. She holds a bachelor's and master's degrees in mechanical engineering from MIT, where she now serves on the board. She completed her master's thesis work at the MIT Media Lab.

Peter Arvai, CEO, Prezi

Peter loves technologies that enable world-changing stories to be shared. In 2008, he joined forces with Adam Somlai-Fischer and Péter Halácsy, an architect and an innovator, to create a more memorable and engaging way for people to share stories. Today, their creation is known as "Prezi." Before co-founding Prezi, Peter was already active in the information-sharing realm. In Sweden, he founded omvard.se a company that aggregates data on treatment outcomes for hospital patients. Soon after, he developed the world's first mobile newsreader so people could follow TED Talks from their mobile devices. Peter is also the author of "Developing the Business Case for a New Mobile Service: An Exercise in Business Model Designing" Originally from Karlskoga, Sweden, Peter has lived and worked in Budapest, Tokyo, Stockholm, Singapore and San Francisco. His parents are Hungarian and he's the go-to translator at Prezi since he speaks Japanese, Swedish, Hungarian, and English. In his spare time, Peter enjoys prodding fellow colleagues to join him at Bikram Yoga classes.

James Maiocco, Director, Microsoft Ventures

James has been at Microsoft for 3+ years, and serves as Director of Microsoft Ventures, responsible for managing the Seed Fund, Global Partners and Marketing. Prior to Microsoft, he spent 8 years as an executive at venture-backed start-ups building high-volume SaaS businesses for the enterprise. Earlier in his career, James worked as an attorney at Orrick Herrington & Sutcliffe, handling venture capital financing, intellectual property and M&A transactions. He holds 3 patents, serves as an advisor on several boards, and is a member of the executive council of the Internet Marketing Association. James holds degrees in law, planning, and architecture from the University of Virginia and University of Washington.

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